What are rewarded ads?

Rewarded Ads is a format that enables you to reward users for engaging with an ad. For example, users can receive a discount or in-app currency for watching a video ad.
Rewarded ads have quickly become one of the most effective tactics for mobile marketing. They provide users with something of value in exchange for engaging with an ad. Most often seen within games or apps, these rewarded ads typically provide additional lives, virtual currency rewards, or premium content after watching an engaging video or engaging with it for a period of time.

Rewarded ads are opt-in advertisements in which users choose to engage with an advertisement in exchange for tangible in-app benefits. They are typically video-based but sometimes also playable or interactive.

Reward ads allow for voluntary user participation, which creates a positive user experience. 

Users enjoy being in control rather than being forced into engaging. Users appreciate being given this control through incentivization rather than forceful engagements that force users into participating in advertisements they might otherwise avoid engaging with.

 

Why are rewarded ads crucial?

User engagement: Rewarded ads offer a nonintrusive means of engaging users by giving them control over when and if to view an ad; as users opt into viewing this type of ad, less disruption occurs during user experience. These types of advertisements tend to be positively perceived because users receive something tangible in return—making the interaction feel less like commercialism than an enjoyable value-adding experience!

High completion rates: Users who want their rewards are more likely to watch an entire ad, leading to higher completion rates compared to other forms of advertisement. This makes rewarded ads an appealing solution for advertisers who seek to convey all aspects of their message effectively.

Monetizing your app effectively: Rewarded ads offer app developers an invaluable method for increasing in-app monetization without alienating their user base. By offering incentives such as staying longer within the app, making additional purchases, or continuing activities within it, they increase monetization while simultaneously increasing user retention.

 

Benefits for mobile marketers

Rewarded ads offer both users and marketers benefits: users gain in-app benefits without spending real money, while marketers benefit from higher engagement levels, more meaningful interactions, positive brand impressions, and improved conversion rates due to users who are engaged more with and receptive to brand messaging.

 

Conclusion

Rewarded ads are an engaging, user-friendly ad format that brings both app developers and advertisers numerous advantages. By offering in-app rewards to engage users organically and value them while increasing completion rates, satisfaction ratings, and revenue generation within apps. Implementing them into any mobile marketing strategy will significantly boost user engagement while simultaneously expanding monetization potential.