Be the first app users see when they set up their new devices. With Dynamic Preloads, also known as Google PAI, your app is seamlessly integrated during initial setup—capturing attention from day one.
Dynamic Preloads, also known as Google Play Auto Install (PAI), is a cutting-edge tool that preloads apps onto new devices during the initial setup process. This method guarantees high engagement rates, as users must opt in to install the app, making it more likely for them to use it.
For app users
From Google Play store
For smaller budgets
Launch to app discovery
No SDK or integrations
Cost per install model
Users can opt-out
Device optimization
Price fencing, PMP deals
First app on new devices
With Dynamic Preloads using Google Play Auto Install (PAI), users install your app seamlessly during initial device setup. Here’s the step-by-step flow:
User sets up new device (or factory reset)
User connects to Wi-Fi or mobile data
User reviews & selects app during setup
Background download via Google Play
“For advertisers, the equation is simple: More visibility equals more engagement. Dynamic Preloads don’t just offer visibility; they embed your app into the fabric of the user experience.”
Learn more about mobile industry’s hottest user acquisition strategy that’s built to last. In this guide, you’ll explore everything about Dynamic Preloads—how they work and why they’re the most effective UA approach for mobile games.
By adding Dynamic Preloads to your mobile marketing mix!
Dynamic Preloads are a method of installing apps directly on users’ devices during initial device setup, through partnerships with Mobile OEMs. Unlike factory preloads, which are fixed on devices at the factory level and cannot be adjusted, Dynamic Preloads are more flexible and allow for the latest version of the app to be installed direct from the Play Store after the user is presented with the app and opt-in to installing it.
Dynamic Preloads are vertical agnostic, and have been successful for just about any app. Apps looking to expand or aiming to lower their user acquisition costs can benefit significantly from Dynamic Preloads, as they allow for cost-effective scaling and direct access to users who may be less reachable through traditional app stores.
Yes, Dynamic Preloads can utilise different pricing models based on your needs and KPIs. Performance based pricing models, with down funnel events like first purchase or first registrations are also possible with Dynamic Preloads
Dynamic Preloads drive organic uplift by providing apps with immediate visibility on users’ devices, leading to installs from users who might not have discovered the app otherwise. This enhanced visibility helps apps gain traction, boosting app store rankings and encouraging additional organic downloads as more users engage with the app. The resulting increase in organic installs further strengthens the app’s presence, creating a self-sustaining growth cycle.
Yes, installs from Dynamic Preloads are measurable and are tracked similarly to traditional app installs, often through Mobile Measurement Partners (MMPs) such as AppyFlyer and Adjust.
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