Your app in front of millions of new users with Dynamic Preloads
Be the first app users see when they set up their new devices. With Dynamic Preloads, also known as Google PAI, your app is seamlessly integrated during initial setup—capturing attention from day one.
Dynamic Preloads, also known as Google Play Auto Install (PAI), is a cutting-edge tool that preloads apps onto new devices during the initial setup process. This method guarantees high engagement rates, as users must opt in to install the app, making it more likely for them to use it.
Latest version
For app users
Direct download
From Google Play store
Cost-efficient
For smaller budgets
Quick turnaround
Launch to app discovery
Tech, no!
No SDK or integrations
CPI model
Cost per install model
Opt-out option
Users can opt-out
Optimization
Device optimization
Competitive pricing
Price fencing, PMP deals
First on device
First app on new devices
Easy as PAI
Dynamic Preloads User Journey
With Dynamic Preloads using Google Play Auto Install (PAI), users install your app seamlessly during initial device setup. Here’s the step-by-step flow:
1. Device setup
User sets up new device (or factory reset)
2. Network connection
User connects to Wi-Fi or mobile data
3. User opts in
User reviews & selects app during setup
4. App installed!
Background download via Google Play
App growth with Dynamic Preloads
Install confidence in your user acquisition campaigns.
Achieve incremental growth
AVOW clients have achieved up to 1000% growth in 6 months
Millions of installs in 8 months
AVOW clients reached 8.41 million installs from Jan – Aug 2023
“For advertisers, the equation is simple: More visibility equals more engagement. Dynamic Preloads don’t just offer visibility; they embed your app into the fabric of the user experience.”
April Tayson
Regional VP INSEAU, Adjust
Interactive e-book
The absolutely everything guide to Dynamic Preloads
Learn more about mobile industry’s hottest user acquisition strategy that’s built to last. In this guide, you’ll explore everything about Dynamic Preloads—how they work and why they’re the most effective UA approach for mobile games.
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[title] => 1. What are Dynamic Preloads, and how do they differ from factory preloads?
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Dynamic Preloads are a method of installing apps directly on users’ devices during initial device setup, through partnerships with Mobile OEMs. Unlike factory preloads, which are fixed on devices at the factory level and cannot be adjusted, Dynamic Preloads are more flexible and allow for the latest version of the app to be installed direct from the Play Store after the user is presented with the app and opt-in to installing it.
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[title] => 2. What types of apps would benefit most from Dynamic Preloads?
[content] =>
Dynamic Preloads are vertical agnostic, and have been successful for just about any app. Apps looking to expand or aiming to lower their user acquisition costs can benefit significantly from Dynamic Preloads, as they allow for cost-effective scaling and direct access to users who may be less reachable through traditional app stores.
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[title] => 3. Are there different pricing models for Dynamic Preloads?
[content] =>
Yes, Dynamic Preloads can utilise different pricing models based on your needs and KPIs. Performance based pricing models, with down funnel events like first purchase or first registrations are also possible with Dynamic Preloads
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[title] => 4. How do Dynamic Preloads contribute to organic uplift?
[content] =>
Dynamic Preloads drive organic uplift by providing apps with immediate visibility on users’ devices, leading to installs from users who might not have discovered the app otherwise. This enhanced visibility helps apps gain traction, boosting app store rankings and encouraging additional organic downloads as more users engage with the app. The resulting increase in organic installs further strengthens the app’s presence, creating a self-sustaining growth cycle.
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[title] => 5. Are installs from Dynamic Preloads measurable?
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Yes, installs from Dynamic Preloads are measurable and are tracked similarly to traditional app installs, often through Mobile Measurement Partners (MMPs) such as AppyFlyer and Adjust.
1. What are Dynamic Preloads, and how do they differ from factory preloads?
Dynamic Preloads are a method of installing apps directly on users’ devices during initial device setup, through partnerships with Mobile OEMs. Unlike factory preloads, which are fixed on devices at the factory level and cannot be adjusted, Dynamic Preloads are more flexible and allow for the latest version of the app to be installed direct from the Play Store after the user is presented with the app and opt-in to installing it.
2. What types of apps would benefit most from Dynamic Preloads?
Dynamic Preloads are vertical agnostic, and have been successful for just about any app. Apps looking to expand or aiming to lower their user acquisition costs can benefit significantly from Dynamic Preloads, as they allow for cost-effective scaling and direct access to users who may be less reachable through traditional app stores.
3. Are there different pricing models for Dynamic Preloads?
Yes, Dynamic Preloads can utilise different pricing models based on your needs and KPIs. Performance based pricing models, with down funnel events like first purchase or first registrations are also possible with Dynamic Preloads
4. How do Dynamic Preloads contribute to organic uplift?
Dynamic Preloads drive organic uplift by providing apps with immediate visibility on users’ devices, leading to installs from users who might not have discovered the app otherwise. This enhanced visibility helps apps gain traction, boosting app store rankings and encouraging additional organic downloads as more users engage with the app. The resulting increase in organic installs further strengthens the app’s presence, creating a self-sustaining growth cycle.
Yes, installs from Dynamic Preloads are measurable and are tracked similarly to traditional app installs, often through Mobile Measurement Partners (MMPs) such as AppyFlyer and Adjust.
