AVOW leverages mobile OEM advertising to help your brand shine. With high-impact branding campaigns, we ensure your brand captures attention, builds recognition, and keeps users thinking about you and your app.
Brand recognition
With AVOW's mobile OEM partnerships
Maximum visibilty
With high impact ad placements
Tailored targeting
Reach the right users at the right time
Stay remembered
Unforgettable brand campaigns that stick
Capture attention and build lasting recognition through the diverse advertising methods offered by Mobile OEMs. By understanding user intent and leveraging precise targeting, create genuine connections with your audience. Mobile OEMs provide comprehensive coverage and reliable content delivery, helping convert users into loyal customers. Engage naturally and at scale with high-performance systems, using impactful placements to keep your brand top-of-mind.
Mobile OEMs offer valuable tools for brands to reach their target audience. Here’s a breakdown of how they can help your brand connect better with your customers.
Reach users based on past actions, purchases and browsing habits
Target by model or brand type, from high to low end devices
Promote via keywords in mobile OEM-managed apps
Target audiences by their age, gender, language, and more
Tailor campaigns by user location, including country, state and city
Each mobile OEM comes with its unique user demographic, which can help tailor your advertising campaigns for maximum impact. Here’s a closer look at different mobile OEM audiences:
| Mobile OEM | Demographics | Industries ideal for | Focus areas |
 | 🚺🚺🚺🚺🚺 🚹🚹🚹 | Retail, fashion, food, gaming 🛒 🛍️ 🍔🥤👾 | Tech-savvy and gaming enthusiasts |
| 🚺🚺🚺🚺🚺 🚹🚹🚹 | Retail, fashion, food, finance 🛒 🛍️ 🍔🥤💳 | Social media, technology, finance |
 | 🚺🚺🚺🚺 🚹🚹🚹🚹 | Retail, entertainment, food 🛍️ 📺 🍔🥤 | Younger demographic active on social media |
 | 🚺🚺🚺🚺 🚹🚹🚹🚹 | Retail, entertainment, food, gaming 🛍️ 📺 🍔🥤👾 | Tech-savvy, young demographic active on social media and gaming |
Let us show you how AVOW’s branding campaigns can transform your brand’s visibility and engagement across diverse mobile OEM platforms.
Branding with mobile OEMs involves using the platforms and ecosystems provided by OEMs to create a brand presence directly on users’ devices and throughout the user journey. This approach allows brands to reach users at multiple touchpoints in a more trusted environment, often leading to better brand recall and engagement.
Traditional mobile advertising relies a lot on third-party apps or networks, reaching users via limited touchpoints. OEM branding on the other hand, utilizes on-device placements, alternative app stores, and native ads integrated into the device interface, capturing user attention throughout the use of their device.
OEM branding offers access to a unique, untapped audience directly on their devices, enabling brands to bypass traditional saturated channels. It provides first-party data insights for precise targeting, enhances brand visibility through placements like splash ads and notifications, and comes with fraud-free environments. These benefits result in high-quality impressions, lower cost per install, and improved user retention, especially valuable for new or expanding brands.
OEM branding integrates ads into the device ecosystem, presenting them in a less intrusive and more trusted format. This native integration allows brands to maintain a steady presence on users’ devices, leading to higher engagement rates. These placements also make it easy to retarget users and sustain engagement over time, ultimately increasing user retention.
No, anyone can use branding with OEMs, even if the brand does not have an app. The versatility of OEM branding allows any brand to take advantage of the myriad of branding options available through OEMs.
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