AVOW Launches Mobile OEM Finance App Guide to Help Fintech Marketers Reach High-Intent Users and Scale Smarter
This brand new resource is designed to help fintech marketers and developers grow their apps with greater efficiency, reach, and relevance. The Mobile OEM Advertising Playbook for Fintech Apps offers practical strategies for acquiring high-quality users through mobile OEM channels and alternative app stores, beyond the limits of traditional platforms.
The Challenge Facing Finance App Marketers
Reaching quality users is harder than ever. With rising acquisition costs, stricter platform policies, and overcrowded app stores, many finance and fintech app teams are struggling to drive meaningful growth. At the same time, pressure to deliver real results — not just installs — continues to grow.
Traditional channels are oversaturated, and algorithms don’t always work in favor of performance-focused marketers. For fintech apps — whether you’re building in crypto, trading, payments, neobanking, digital banking, BNPL, lending, insurance, personal finance, or any other kind of finance app – user trust and long-term value are harder to build, and the path to profitability requires smarter strategies. That’s exactly what the Mobile OEM Finance App Guide helps you solve.
Who This Fintech Playbook Is For
If you’re a marketer or developer for a finance or fintech app looking to explore new growth opportunities, this playbook is for you. It’s built for teams that want to reach high-intent users, lower acquisition costs, and diversify beyond traditional platforms like Google, Apple and Facebook – all while staying compliant and fraud-conscious.
Whether you’re launching your first campaign or refining your current approach, the Mobile OEM Finance App Guide provides a clear framework to help you move faster, smarter, and with confidence.
What’s Inside the Fintech Playbook
The Mobile OEM Advertising Playbook for Fintech Apps covers everything you need to get started with or optimize your OEM advertising strategy, including:
- How to reach high-intent users through mobile OEMs and alternative app stores
- Key user acquisition challenges facing finance apps today
- Regional insights from markets like North America, Europe, Southeast Asia, and more
- Real-world examples and success stories from finance apps
- Contributions from leading MMPs like AppsFlyer and Singular
It’s more than just a mobile OEM finance app guide – it’s a strategic playbook to building sustainable growth through smarter channels.
How OEM Advertising Works for Fintech Apps
Unlike traditional app stores, mobile OEMs (like Samsung, Huawei, Xiaomi, OPPO, vivo, Transsion and others) give marketers direct access to placements on the device itself — from preloads and app stores to push notifications and dynamic placements. This creates new, brand-safe channels that are underutilized by most finance apps today.
With AVOW, fintech marketers gain access to 1.5 billion daily active users across 86% of the global Android market — unlocking performance at scale with full transparency and control. Inside this Mobile OEM Finance App Guide, you’ll find exactly how this model works — and why top trading and finance apps are already embracing it.
Why this Fintech Playbook Matters
Fintech apps operate in a high-stakes environment. They’re heavily regulated, face regional compliance challenges, and often can’t advertise on certain platforms due to restrictions. At the same time, the demand for transparency, data security, and performance is growing.
OEM advertising offers a strategic alternative — helping brands reach real users, in safe environments, with measurable outcomes. If you want a solution that cuts through the noise, the Mobile OEM Finance App Guide gives you the edge.
“This isn’t just another whitepaper or mobile OEM finance app guide—it’s a hands-on guide for fintech growth leaders looking to future-proof their acquisition strategies. We created this playbook to give app marketers the blueprint they need to tap into overlooked channels, scale efficiently, and outpace competitors.”
– Robert Wildner, CEO and Co-Founder of AVOW
Access the Fintech Playbook Now
The Mobile OEM Advertising Playbook for Fintech Apps is now available — and it’s already helping finance app marketers rethink their user acquisition strategies.
Whether you’re looking to diversify beyond the duopoly, reduce acquisition costs, or finally connect with high-intent users at scale, this playbook gives you the tools to make it happen.
👉 Download the Fintech Playbook and unlock a smarter way to grow your fintech app.