Interview with Selin Tufan: Associate Director Client Strategy at AVOW
In this latest edition of ‘Meet the A-Team‘, get to know Selin Tufan, one of the driving forces behind AVOW’s success. As an Associate Director of Client Strategy, Selin brings a unique mix of creativity and strategic thinking to the table. She’s all about building strong client relationships and keeping our team motivated – even in this fast-paced industry. And when she’s not conquering the mobile OEM advertising world? You’ll likely find her hitting the slopes or at the electric atmosphere of a music festival.
Motivation to Join the A-Team
What initially motivated you to join AVOW?
I was drawn to AVOW because of its innovative approach to mobile OEM advertising and its ability to deliver measurable results in a competitive landscape. The opportunity to work in a dynamic and forward-thinking environment with a talented team made the decision easy.
Key Personal Values for Success
What personal values or traits have most contributed to your success in driving AVOW’s expansion, particularly in the area of client strategy?
Adaptability and a results-driven mindset have been key to my success. I prioritize clear communication, data-informed decision-making, and building strong relationships, which have helped drive growth and strengthen our client partnerships.
Approach to Managing and Motivating Teams
As an Associate Director in Client Strategy, how do you approach managing and motivating your team, especially in a fast-paced and dynamic environment like AVOW’s Client Services?
I focus on creating an open and collaborative atmosphere where my team feels supported and empowered. Clear goals, regular feedback, and celebrating achievements are central to keeping the team motivated and aligned with our objectives.
Building Strong Client Relationships
How do you build and maintain strong relationships with clients, especially in a field as rapidly evolving as mobile advertising?
I prioritize understanding the unique needs and goals of each client and staying proactive with communication. By providing tailored solutions and keeping clients informed about new opportunities and trends, I ensure we remain a trusted partner.
A Day in the Life at AVOW
Describe your typical day at AVOW. What part of your role excites you the most?
My day often includes strategic planning, team meetings, and client calls, as well as analyzing ad campaign performance and exploring growth opportunities. The most exciting part is collaborating with clients and my team to unlock creative solutions and deliver impactful results within a highly dynamic ecosystem.
Passions and Hobbies Outside of Work
Beyond your professional life, what are your personal passions or hobbies?
I’m passionate about traveling to new places, especially to attend music festivals that combine incredible energy and artistry. Skiing is another big part of my life—I love the thrill of the slopes and the calmness of mountain landscapes. These activities recharge me and fuel my creativity.
Impact of Working at AVOW
How has working at AVOW influenced your personal development?
AVOW has taught me the value of adaptability and resilience in a fast-paced industry. It has also refined my leadership skills and deepened my understanding of global markets and diverse client needs.
Advice for Aspiring Client Strategists
What advice would you give to someone aspiring to follow a similar career path in client strategy and team leadership?
Focus on developing strong analytical and communication skills, and don’t underestimate the value of empathy when working with teams and clients. Always stay curious, adaptable, and ready to embrace challenges as learning opportunities.
Final Thoughts & Advice to Past Self
Is there anything you wish you’d known 10 years ago, or any advice you’d give your past self?
I’d tell my past self to trust the process and not shy away from taking calculated risks. Every challenge is an opportunity to grow, and building strong networks early in your career can make all the difference.