Everything You Need to Know About OPPO and Vivo App Stores
By featuring apps in alternative app stores, marketers can reach new audiences that are unavailable on Google Play and the Apple App Store. With more competition than ever before in those stores, the need to diversify the availability of your app can play a significant role in reaching your goals. OPPO and Vivo App Stores are prime examples of popular Mobile OEMs (Original Equipment Manufacturer) that have their own app stores with their own inventory you can use to scale your business. In this article we will outline how to get your app featured and the critical benefits these alternative app stores have to offer.
What Are the Benefits of Featuring Your App on OPPO and Vivo App Stores?
While there are specifications for releasing your app on each app store, the time needed to meet these requirements is outweighed by the numerous benefits of alternative app stores.
Increase discoverability by targeting untapped markets: Discovery is a critical advantage alternative app stores offer marketers. These app stores, including OPPO and Vivo App Stores are a smart way to drive growth by targeting untapped audiences. According to Canalys, in Q2 2025 (mainland China), OPPO (including OnePlus) shipped 10.7 million units, accounting for 16% market share, while Vivo shipped 11.8 million units, capturing 17% of the market.
Globally, smartphone shipments stayed modest, with vivo holding approximately 9.2% global market share and OPPO close behind—though slightly lower percentage—from a total of 295.2 million units shipped in Q2 2025, according to IDC.
Drive installs with incremental lift: Knowing which users are paid and organic is critical to driving incremental lift. By featuring your app on alternative app stores such as OPPO and Vivo App Stores you can drive incremental lift of paid installs. You can use AVOW – which is partnered with the world’s leading OEMs – to build a relationship with users with targeting. The on-device advertising you gain is dynamic and intuitive, showing ads based on location, appographic, demographic, device type and keywords. This means you will know how users found your app and can use this critical data to drive growth. Moreover, alternative app stores offer high user acquisition and low CPI (cost-per-install) compared to Google Play and Apple’s App Store. This gives you the best opportunity to reach your targets and scale your business. You can learn more with our appographic targeting guide for OEMs.
An app store ecosystem without fraud: Mobile fraud is a legitimate concern for all marketers but alternative app stores have an ecosystem that is fraud-proof. This is because there are no additional layers between the budget holder and the alternative app store’s OEM (original equipment manufacturer). They have full control of reach advertising placement, meaning there is no opportunity for fraudsters to manipulate the ecosystem.
Increase brand awareness: Having your app featured on app stores operated by popular brands can help you build awareness and develop a positive brand reputation. For example, when users see that your app is suggested by OPPO based on their search terms and similar activity, this can generate installs by positive association.
Why Should I Feature My App on Vivo’s App Store?
These app stores are a smart way to drive growth by targeting untapped audiences. According to Canalys, Vivo accounted for 9% of global smartphone shipments in Q2 2025, with 26.4 million units shipped worldwide. In India, Vivo maintained its leadership position, capturing 22% of shipments in Q1 2025, which translated to approximately 7.0 million devices shipped.
Vivo’s Reach by Market (September 2025, AVOW Reach Calculator)
China – 96.2 million MAU
China remains a powerhouse for Vivo, with nearly 100 million monthly active users. This scale provides massive opportunities for advertisers to reach diverse audiences across different regions and demographics.
India – 203.7 million MAU
India leads the way with over 200 million monthly active users. Vivo’s strong distribution and retail presence make it one of the most influential OEMs in the country. Featuring your app on Vivo’s app store ensures high visibility in the fastest-growing Android market in the world.
Indonesia – 22.8 million MAU
Indonesia is a mobile-first market where OEM partnerships drive app discovery. With almost 23 million monthly active users, Vivo offers advertisers a way to tap into new audiences at scale while competing effectively against other app stores.
Philippines – 10.4 million MAU
The Philippines continues to see consistent smartphone adoption, and Vivo plays a key role in this growth. With over 10 million monthly active users, the app store helps developers access loyal, highly engaged communities.
Vietnam – 8.8 million MAU
Vietnam is one of Southeast Asia’s most exciting growth markets, with nearly 9 million Vivo users every month. Featuring your app here can help advertisers expand reach in a market that is often overlooked by global campaigns but rich with untapped opportunity.
🔗 Source: AVOW Reach Calculator
Why Should I Feature My App on OPPO’s App Store?
Oppo uses Heytap, a comprehensive global Internet service platform that combines with three brands: OPPO, realme and Oneplus. The app store offers powerful distribution capabilities and rich traffic sources you can leverage to drive growth. Oppo’s global expansion now covers 40 countries around the world with products sold in over 320,000 stores. The OPPO Color OS has 300 million MAUs in global markets. In the second quarter of 2020, Oppo accounted for 20.3% of smartphone shipments in Southeast Asia – putting them ahead of Samsung (19.5%), Vivo (17.9%) and Xiaomi (14%).
How Is This Similar to Google Play and the App Store?
Many mobile marketers gravitate to the two largest markets (Google Play Store and the App Store) but this can lead to missed opportunities with alternative app store’s untapped inventory. My fellow AVOW Co-Founder Ashwin Shekhar, explains that “Alternative app stores are growing larger and larger with each passing day. AVOW’s mobile OEM partners — including OPPO and Vivo App Stores, Samsung, Huawei, Xiaomi, and more — now cover 86% of the global Android market, offering both quality and scale with over 1.5 billion daily active users worldwide. This makes them extremely viable distribution channels full of untapped markets.”
OEMs are taking steps to make marketing on their alternative app stores easier than ever before. OPPO and Vivo are joining forces to create a platform for developers outside China, making it possible to upload apps onto all of their app stores simultaneously. A Reuters press release explains that “Along with Xiaomi and Huawei, these four companies are ironing out kinks in what is known as the Global Developer Service Alliance (GDSA). The platform aims to make it easier for developers of games, music, movies and other apps to market their apps in overseas markets, according to people with knowledge of the matter.” In this article we will outline how to get your app featured on OPPO and Vivo and the benefits that can help you scale your business. Nicole Peng, VP of Mobility at Canalys, says “By forming this alliance each company will be looking to leverage the others’ advantages in different regions, with Xiaomi’s strong user base in India, Vivo and Oppo in Southeast Asia, and Huawei in Europe.”
Can Every App Vertical Be Published on OPPO and Vivo App Stores?
OPPO and Vivo follow guidelines that are similar to Google Play, so these OEMs are unlikely to have any objections for apps that can already be published on Google Play. This means that gaming apps, fintech apps, and e-commerce apps can all be distributed through OPPO and Vivo App Stores without additional hurdles
Game developers can easily benefit from these Android OEM stores because there is no need to negotiate a new billing system or revenue share for in-app purchases. AVOW can work with the APK (Android Package Kit) already available on Google Play, making distribution smooth and efficient.
What About Ad Formats and Creative?
It is important to know the ad formats available to you when marketing your app in a new store. Here are the formats available to marketers who have featured their app on OPPO and Vivo App Stores.
- Splash screen ads: These are full-screen ads that can deliver high engagement. This format supports deeplinks and a variety of targeting labels to acquire accurate users.
- Banner ads: This format displays your ad across a banner on the user’s screen. Banner ads offer a direct download on the homepage and also supports targeting labels for accurate targeting.
- Icon ads: This includes a series of placements such as the homepage, must-haves and download recommendation pages. You can also use a search term package to acquire users without providing creatives.
- PUSH ads: This offers high impressions and supports targeting labels for accurate targeting.
For best results, you can use frequent impressions across several formats to encourage users to form brand resonance. You can also learn everything you need to know about display ads and preinstall deals with alternative app stores with our Ultimate OEM Guide.
Getting Your App Featured on Alternative App Stores: How AVOW Can Help
We are partnered with the world’s leading OEMs – including OPPO and Vivo App Stores and their native devices. Our team of mobile OEM inventory experts are devoted to helping clients access these untapped marketers. We have a consultative approach through the entire campaign cycle to ensure you can optimize your strategy and scale your business with alternative app store inventory. Access to AVOW’s OEM partnerships, which cover 86% of the global Android market and reach over 1.5 billion daily active users, enables you to expand your reach and unlock new revenue streams that cannot be accessed through social, search, or SDK network
To learn more about AVOW, get in touch with our team.
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