The shopping season usually reaches its peak in Q3 and Q4 of the year. In India, major festivals like Diwali drive sales. Meanwhile, in the USA, significant activity can be found around Thanksgiving, Black Friday, and Christmas. Europe, China, and other nations experience similar spikes during their local holidays or end-of-year celebrations. We’ll discuss the different worldwide shopping seasons that occur around the last half of the year and how marketers and app developers can plan to get ahead in the race.
Stats to muse on!
Let’s first examine the stats to understand the opportunity for e-commerce or shopping app developers in general.
- At the end of 2023, U.S. retail sales reached $7.24 trillion, almost $1.5 billion more than the previous year, thanks to E-commerce.
- Leading companies in the world, such as Walmart, Costco, and Amazon, were born in the United States.
- Mobile shopping now dominates online retail activity in the United States.
- India’s expanding e-commerce sector has grown substantially and emerged as a market with immense potential.
- Today, there are more than 250 million existing online shoppers in India.
- Shopping searches peak about 2-3 weeks before Diwali (29th October).
- Online stores in India saw an upsurge in sales by 37% in 2023.
- German retail market is one of Europe’s biggest in terms of both wholesale and retail turnover, accounting for almost 2.5 trillion euros of gross retail turnover.
- France, the U.K., and Italy also rank high as major retail markets.
Top Shopping Seasons Q3 and Q4
10.10 Sale (South East Asia)- 10th October 2024
What is 10.10? The 10.10 sale is an annual mega-shopping event held on 10th October in Southeast Asia. Many online stores offer incredible offers, discounts, and promotions on products ranging from electronics and fashion accessories to home decor goods that attract shoppers worldwide.
Dussehra (India) – 12th October 2024
Dussehra, also known as Vijayadashami in India, is an important Hindu festival commemorating the triumph of good over evil. It marks the conclusion of Navratri and leads into Diwali celebrations. During Dussehra, consumers engage in extensive shopping for clothes, gifts, and home decor. Online stores like Flipkart and Amazon provide discounts and special promotions to entice consumers. Sales of fashion products, such as electronics or household items, tend to increase during this team.
Diwali (India) -29th October 2024 to 3rd November 2024
Diwali, India’s Hindu festival of lights, marks a massive shopping spree among consumers and retailers alike. People buy clothing, electronics, and home decor at significant discounts from stores offering promotions, making Diwali one of the peak shopping seasons across various categories.
Singles Day (China) 11th November 2024
Singles Day, held annually on November 11, is an online shopping event hosted in China to commemorate singles. Though initially focused on single people only, today, it offers deep discounts across a wide variety of products for one massive shopping spree!
Thanksgiving Day (U.S.A) – 28th November 2024
Thanksgiving marks the official kick-off to the holiday shopping season in America, and it is typically marked by family gatherings and sales on Black Friday.
Black Friday (U.S.A) – 29th November 2024
Held the day after Thanksgiving in the U.S., Black Friday has become one of the premier shopping events. Online stores offer significant discounts on electronics, clothing, and more at large stores nationwide and online, drawing millions of shoppers both locally and online.
Cyber Monday (U.S.A) – 2nd December 2024
Cyber Monday follows Black Friday by emphasizing online sales. Online stores provide exclusive offers that make this day one of the most prominent e-commerce days, with discounts on tech gadgets, fashion apparel, and much more.
Christmas Season (Worldwide) – 25th December 2024
From late November through December, consumers and online stores worldwide come out in force for the Christmas shopping season. Consumers buy presents, decorations, and festive foods to mark this joyous occasion. Online shopping apps capitalize by running holiday sales, as campaigns run during this time tend to bring substantial revenue during this peak buying period.
Mobile OEM Advertising tips to help you win this shopping season
Here are seven effective strategies for using mobile OEM advertising across diverse markets and shopping seasons.
1. Plan early
The key to creating a successful mobile OEM advertising campaign lies in careful and early preparation. Start organizing early by strategizing, designing creative assets, and securing prime advertising slots on mobile devices. This way, your campaign is well-planned, cohesive, and ready for launch at the right moment. Plus, you have time to address potential problems early on and fine-tune your approach based on preliminary data analysis.
2. Tactfully target specific markets
Customization is the key when targeting different markets. Each region has unique cultural nuances, shopping behaviors, and preferences. For example, Diwali in India is marked by festive shopping for clothes, electronics, and home decor, while Black Friday in the U.S. focuses on significant discounts across various product categories, consumer electronics being particularly popular
By tailoring your mobile OEM ads to resonate with local audiences, you can boost engagement and conversions. Customize mobile OEM ads to reflect these themes for maximum impactful engagement! Understanding the unique aspects of each market helps in creating ads that have increased relevancy.
3. Leverage data for personalization
Personalizing ads can significantly boost their effectiveness. By tapping into data-driven insights to tailor ads based on user behavior, preferences, and device usage patterns, personalized ads will likely garner more attention and drive conversions. For example, targeting electronics buyers during peak shopping seasons with advertisements for the latest gadgets may bring huge success. Utilize machine learning algorithms for data analysis to deliver highly tailored ads to each of your target users.
Photo by Firmbee.com on Unsplash
4. Optimize ad formats
Selecting an engaging ad format is critical to driving maximum engagement from mobile OEM ads. Pre-installed apps, native ads, and push notifications are the three primary ad types available on smartphones and other mobile devices. Each form integrates seamlessly with the user experience. Pre-installed apps provide constant exposure, while native ads blend naturally into the device user experience. Push notifications can prompt action without disrupting user experience.
5. Real-time analytics
Real-time analytics are integral for optimizing mobile OEM advertising campaigns, so make sure to track the performance of your campaigns closely and be ready to adjust as needed. Using real-time data, you can quickly assess metrics like click-through rates, engagement levels, and conversion rates. This way, if the ad underperforms, you can quickly make adjustments to improve its content, placement, or targeting parameters to maintain its efficacy throughout the shopping season.
6. Test and iterate
Testing is critical when optimizing mobile OEM ads. Use the A/B test method to examine different ad creatives, messages, and formats to determine what resonates best with your audience. For instance, testing different visual ads during Black Friday sales will reveal which one is getting more engagement. You can base this on the real-time data. Continue to make changes to the campaigns to get optimal results. This iterative process helps you identify the most effective strategies and maximize your ROI during the shopping season.
Conclusion
By following these tips, mobile OEM advertising can help you to effectively reach your target customers during peak shopping season in various markets. From early planning and market-specific targeting to real-time adjustments and strategic bidding strategies, these recommendations ensure your ads have maximum impact and deliver optimal results. Harness mobile OEM ads to strengthen marketing initiatives and boost sales during the busiest seasons.
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