Organic growth strategy - Beyond traditional paid ads: How to drive organic app installs and scale your app

Beyond traditional paid ads: How to drive organic app installs and scale your app

Did you know that global advertising expenditure is projected to reach an impressive US$1,08…


5 Organic App Growth Strategies Every Marketer Should Know

5 Strategies to boost organic uplift for your mobile app

According to a study by Gartner, the commercial success rate of mobile apps in 2018 was a mere…


Top 5 Mobile OEM Ad Formats to Boost Your Campaigns

Top 5 Mobile OEM Ad Formats to Boost Your Campaigns

  There is an undue advantage to companies that use Mobile Original Equipment Manufacturer…


Robert Wildner, CEO of AVOW - Digital Markets Act (DMA)

Boiling Hot: It’s a DMA Summer

This article was originally published on LinkedIn. Robert Wildner, CEO of AVOW discusses how the…


Mobile OEM Ads

Mobile OEM Ads vs. Traditional Mobile Advertising: Which is Right for Your Strategy?

Mobile advertising has quickly become an essential strategy for businesses aiming to capture user…


Ultimate Guide to Building and Marketing Travel Apps

Ultimate Guide to Building and Marketing a Travel App

In today’s digital era, travel apps have become essential tools for millions of travelers seeking…


app customer retention

Navigating post-download success: Retaining users in a competitive travel app market

The yearly cost of customer churn for U.S. companies is $168 billion. This figure clearly indicates…


3rd party app store

7 Tips to Pick the Right Third-Party Store to Boost Your App Growth

Today, there are more than 300 app stores worldwide, and this number continues to increase. Opting…


Third-Party Store Analytics: Understanding and Using Data to Drive Sales

There are more than 300+ app stores in the world today, and this number is increasing every day.…


third party app stores

10 Benefits of using third party app stores

App developers have produced a total of 8.93 million mobile apps, and there have been a staggering…