Beyond the Install: Why Post-Install Engagement Metrics are Your Competitive Edge
Did you know that 25% of all app downloads are only used once, and more than 1 in every 2…
From Black Friday to Diwali: Mobile OEM Advertising Tips for Every Market
The shopping season usually reaches its peak in Q3 and Q4 of the year. In India, major festivals…
Top 5 Mobile OEM Ad Formats to Boost Your Campaigns
There is an undue advantage to companies that use Mobile Original Equipment Manufacturer…
Boiling Hot: It’s a DMA Summer
This article was originally published on LinkedIn. Robert Wildner, CEO of AVOW discusses how the…
Mobile OEM Ads vs. Traditional Mobile Advertising: Which is Right for Your Strategy?
Mobile advertising has quickly become an essential strategy for businesses aiming to capture user…
Everything You Need to Know About Customer Retention in Online Shopping
Businesses in the US could save almost $35 billion each year if they shift their focus to keeping…
7 Best practices when building a shopping app
85% of shoppers prefer to use a mobile app over a website to make any purchase. No wonder why…
How to personalize the shopping experience for your customers
Approximately 76% of shoppers state that they are more likely to buy from brands that personalize…
Dynamic Preloads and Mobile Gaming: A Statistical Overview
By now everyone should be familiar with what Dynamic Preloads are. To the uninitiated, it refers to…
AppsFlyer Performance Index 15 - AVOW ranks in the top 10 of Retention Index
In a post-pandemic scenario with rising inflation and economic downturns, making the right choices…
