XPELTM Get real
Accurate fraud prevention is about more than just chargebacks; it's about maximizing your revenue. The ideal combination of expertise, speed and scale results in a system that optimizes key metrics and generates constant growth.
Machine learning is at peak effectiveness when combined with human ingenuity and constant analysis.
Avow is the first bespoke user-acquisition solution built from the ground up to fight mobile ad fraud. We layer proprietary and third party tools to analyze patterns in large amounts of data in real-time to recognize malicious activity on click, install and in-app events.
Collectively, this is called XPEL™.
Machine Learning Protection
MTTIOur platform analyses mean time to install patterns for anomalous identifiers
Conversion Rate IrregularitiesWe identify unwanted incentive promotion across each placement
Conversion Pattern RecognitionTo locate malicious click injection practices
VPN / Proxy EmploymentOur technology cross references data from vpn servers and share of unknown devices
Fraud DatabaseWe integrate first and third party fraud databases to prohibit problematic placements and protect ad spend
Bot DetectionProactive monitoring against simulated installs and in-app behaviour
Avow’s algorithmic inventory matching and fraud protection systems are designed to locate the most relevant user while limiting the exploitation of attribution vulnerabilities and known fraud practices.