# AVOW
> Mobile OEM Specialists

## Pages
- [Dating Apps](https://avow.tech/dating-app-advertising-on-android-devices-app-stores/): Dating App Advertising made smarter with AVOW. Reach verified 18+ users, drive quality installs, and grow your app through OEM advertising.
- [Behind the Apps](https://avow.tech/behind-the-apps/): Discover mobile marketing strategies with AVOW’s “Behind the Apps” video series. Insights from experts in app advertising and growth. Watch now!
- [Book a demo](https://avow.tech/demo/): If you want to learn more about AVOW and the Mobile OEM advertising, click here to book a demo. Our expert team will reach out to you soon.
- [Awards and Recognitions](https://avow.tech/awards-and-recognitions/): AVOW's awards and recognitions include Xiaomi Core Agency and a top spot in AppsFlyer’s index. Discover why we're an industry leader.
- [Cookie Policy](https://avow.tech/cookie-policy/): Cookie Policy Cookie Policy
- [Website Terms and Conditions](https://avow.tech/website-terms-and-conditions/): Website Terms and Conditions Terms and Conditions
- [Fintech Landing Page](https://avow.tech/fintech-app-advertising/): Fraud free fintech app advertising with AVOW. Reach 1.5B+ daily users via mobile OEM advertising and drive measurable user acquisition results
- [Events](https://avow.tech/events/): Meet AVOW at global mobile marketing events in 2026. Let’s connect and grow your app with mobile OEM strategies.
- [Gaming Landing Page](https://avow.tech/gaming-app-advertising/): Maximize user acquisition and app growth with AVOW’s gaming app advertising solutions using mobile OEM channels and alternative app stores.
- [Reach Calculator](https://avow.tech/user-reach-calculator/): Use this Android OEM Reach Calculator to estimate unique device reach and plan high-impact ad campaigns across top smartphone platforms
- [E-commerce Landing Page](https://avow.tech/e-commerce-app-advertising/): Explore e-commerce app advertising that connects you with real shoppers. AVOW helps apps grow installs, sales, and loyalty through mobile OEMs
- [Travel](https://avow.tech/travel-app-advertising-with-avow-reach-android-users/): Discover how AVOW’s travel app advertising solutions drive installs and bookings. Connect with 1.5B daily Android users through mobile OEMs.
- [App Distribution](https://avow.tech/app-distribution/): Effortlessly distribute apps with KYLN by AVOW. Access mobile OEMs and alt app stores, streamline strategy, and ignite growth—no integrations.
- [OTT](https://avow.tech/mobile-advertising-for-ott-and-streaming-apps-android/): Boost installs and subs with AVOW’s Android advertising for OTT and streaming apps. Reach audiences through mobile OEM channels worldwide.
- [Food and Delivery Apps](https://avow.tech/food-and-delivery-app-advertising/): Grow your installswith AVOW’s Food and Delivery App Advertising. Reach verified users to grow your app through OEM placements worldwide.
- [Health and Fitness Apps](https://avow.tech/health-and-fitness-app-advertising/): Discover Health and Fitness App Advertising with AVOW. Reach 1.5B Android users through mobile OEM placements and grow your app stronger.
- [Mobile OEM Advertising Guide](https://avow.tech/mobile-oem-advertising-guide/): The definitive OEM Advertising Guide for app growth. Reach 1.85 billion daily active users across the world’s leading smartphone manufacturers
- [Mobile Advertising Trends](https://avow.tech/mobile-advertising-trends/): Discover the top Mobile Advertising Trends for 2026. Master AI, AEO, and mobile OEM ads to drive massive growth and ROAS.
- [Newsletter](https://avow.tech/app-growth-newsletter/): The app growth newsletter built for UA managers and developers. Get insights on incremental reach, fraud-free growth, and alternative app stores.
- [Mobile OEM Advertising](https://avow.tech/mobile-oem-advertising-2026/): Boost app visibility with AVOW's mobile OEM advertising. Partner with Samsung, Huawei, Xiaomi, and others to connect with audiences worldwide.
- [Mobile Measurement Partners](https://avow.tech/mobile-measurement-partners/): Scale with verified attribution across 1.85B devices. Unified measurement for global Android OEMs. Optimize 2026 ROAS with 100% transparency.
- [Classic Ads](https://avow.tech/classic-ads/)
- [](https://avow.tech/email-subscription-renewed/)
- [Mobile OEM Branding Guide](https://avow.tech/oem-branding-guide-555-2368/): add later
- [AVOW Blog](https://avow.tech/blog/): Stay ahead with our blog on mobile OEM advertising. Explore expert tips and the latest trends to grow your app and reach more users. Read now!
- [Solutions](https://avow.tech/solutions/): Learn about AVOW's OEM advertising solutions. Our industry expertise drive success, delivering exceptional results in the tech industry.
- [Company](https://avow.tech/company/): Learn about AVOW, a leader in mobile OEM advertising. Since 2018, we’ve helped brands reach more users and drive app growth. Meet the A-Team
- [Success Stories](https://avow.tech/success-stories/): Discover AVOW's success stories. Our innovative solutions and industry-leading achievements showcase our commitment to excellence in tech.
- [Contact us](https://avow.tech/contact/): Have questions or need support? Contact AVOW via email, phone, or live chat. Let us help you succeed in mobile OEM advertising.
- [Privacy Policy](https://avow.tech/privacy-policy/): Privacy Policy Privacy Policy
- [Advertiser Terms and Conditions](https://avow.tech/advertiser-terms-and-conditions/): Advertiser Terms and Conditions - These Terms and Conditions (“Terms“) are incorporated by reference into the AVOW Insertion Order (“IO”) 
- [Advertiser DPA](https://avow.tech/advertiser-dpa/): This Data Processing Addendum (“DPA”) is incorporated by reference into the Avow Advertiser Terms and Conditions (“Terms”), entered
- [Media Partner Terms and Conditions](https://avow.tech/media-partner-terms-and-conditions/): Media Partner Terms and Conditions Version: MTC201003 Date published: June 3, 2024 Updated on October 14, 2025 (Clause 7.1 revised to clarify payment terms). These Terms and Conditions ( “Terms“) and are a legally binding and enforceable agreement between Avow GmbH located at Oranienstraße 185, 10999 Berlin, hereby referred to as (“Company” or “Avow“) and you […]
- [Media Partner DPA](https://avow.tech/media-partner-dpa/): This Data Processing Addendum (“DPA”) is incorporated by reference into the Media Partner Terms and Conditions (“Terms”) and all current and
- [Imprint](https://avow.tech/imprint/): AVOW Imprint page - Click here to learn about our company. If you are interested in collaborating with us or using our services, connect with us now!
- [Careers](https://avow.tech/careers/): Join AVOW’s innovative team in ad tech. Explore diverse career opportunities and shape the future of mobile advertising. Find your next role today!
- [Home](https://avow.tech/): AVOW is a leading app growth marketing company. We specialize in OEM on-device user acquisition and advertising across alternative app stores.
- [Newsroom](https://avow.tech/newsroom/): Discover AVOW’s latest media coverage and press releases. Stay informed about our updates and contributions to the mobile advertising industry.
- [Glossary](https://avow.tech/glossary/): Explore AVOW’s Mobile Marketing Glossary. Learn key terms like OEM advertising, ASO, CPI, and more to enhance your industry knowledge.
- [FAQs](https://avow.tech/faq/): Get answers about mobile OEM advertising, alternative app stores, targeting, and more in AVOW’s FAQ section.
- [Dynamic Preloads](https://avow.tech/dynamic-preloads/): Maximize app growth with Dynamic Preloads by AVOW. Present your app during OEM device setup to capture millions of users from day one.
- [Why AVOW](https://avow.tech/why-avow/): Why AVOW? Unlock app growth with mobile OEM ads. Reach 1.5B+ users via Samsung, Huawei, Xiaomi and more. Tailored targeting, real results!
- [Mobile OEM Advertising](https://avow.tech/mobile-oem-advertising/): Boost app visibility with AVOW's mobile OEM advertising. Partner with Samsung, Huawei, Xiaomi, and others to connect with audiences worldwide.
- [Display Advertising](https://avow.tech/display-advertising/): Reach your ideal audience with AVOW’s OEM Display Ads. Leverage advanced targeting, creative formats, and placements to drive app growth.
- [Alternative App Stores](https://avow.tech/alternative-app-stores/): Advertise on mobile OEM stores from Samsung, Huawei, Xiaomi. AVOW connects you to Alternative App Stores to grow app visibility and downloads
- [Branding Campaigns](https://avow.tech/branding-campaigns/): Build recognition with AVOW’s OEM branding. Use mobile OEM ads to captivate audiences, maximize visibility, and create lasting impressions.
- [Guides](https://avow.tech/guides/): Check out AVOW's comprehensive mobile advertising guides, offering expert insights and advice on the latest trends and technologies in mobile.

## Posts
- [No More Cliffhangers! How Short Drama Apps Are Scaling Globally with Mobile OEM Advertising](https://avow.tech/blog/short-drama-apps-mobile-oem-advertising/): Discover how short drama apps are scaling globally. Learn how mobile OEM advertising with AVOW drives fraud-free user acquisition and maximizes your ROAS
- [On Brand! AVOW Releases Mobile OEM Branding Guide (Mobidictum)](https://avow.tech/blog/on-brand-avow-releases-mobile-oem-branding-guide-mobidictum/): On Brand! AVOW Releases Mobile OEM Branding Guide (Mobidictum)
- [How App Developers Find New Growth with Mobile OEM Advertising Across 86% of Android Devices](https://avow.tech/blog/growth-with-mobile-oem-advertising/): How App Developers Find New Growth with Mobile OEM Advertising Across 86% of Android Devices (Airbridge)
- [Google Just Removed One of the Biggest Barriers Facing Alternative App Stores](https://avow.tech/blog/third-party-android-app-stores-google-play-listings/): Back in 2021, I wrote about alternative app stores (also known as third-party Android app stores) and the importance of freedom of choice in the…
- [The Third Pillar: Where OEM Advertising Fits in Your Performance Marketing Mix](https://avow.tech/blog/oem-advertising-fits-your-performance-marketing-mix/): The Third Pillar: Where OEM Advertising Fits in Your Performance Marketing Mix (Addict Mobile)
- [What app marketers get wrong about mobile branding in 2026](https://avow.tech/blog/what-app-marketers-get-wrong-about-mobile-branding/): What app marketers get wrong about mobile branding in 2026 (Business of Apps)
- [AVOW Releases The Mobile OEM Branding Guide: A Blueprint for On-Device Brand Growth (Access Newswire)](https://avow.tech/blog/avow-releases-the-mobile-oem-branding-guide-a-blueprint-for-on-device-brand-growth/): AVOW Releases The Mobile OEM Branding Guide: A Blueprint for On-Device Brand Growth (Access Newswire)
- [Introducing the Mobile OEM Branding Guide](https://avow.tech/blog/introducing-the-mobile-oem-branding-guide-2026/): The Mobile OEM Branding Guide, a free, practical framework for marketers who want to build brand presence on-device. You can grab it here.
- [Security Notice: A Message for Visitors to Our Website in Early June](https://avow.tech/blog/security-notice-a-message-for-visitors-to-our-website-in-early-june/): We recently identified and resolved a security issue affecting our website. We took the site offline as a precaution, removed the malicious content, and secured…
- [AVOW’s Ashwin Shekhar on Tenjin ROI 101 Podcast: OEM Myths Busted!](https://avow.tech/blog/oem-advertising-myths-tenjin-podcast/): AVOW Co-Founder and CRO was a guest on the Tenjin ROI 101 podcast to bust soem OEM advertising myths.
- [AVOW Appoints Chloé Perrin as Vice President of Client Strategy to Accelerate OEM-Driven Growth for Global App Marketers](https://avow.tech/blog/avow-appoints-chloe-perrin-as-vp-of-client-strategy/): AVOW Appoints Chloé Perrin as Vice President of Client Strategy to Accelerate OEM-Driven Growth for Global App Marketers (ACCESSnewswire)
- [Driving Global ROI: Welcoming Chloé Perrin as AVOW’s New VP of Client Strategy](https://avow.tech/blog/chloe-perrin-avow-vp-client-strategy/): At AVOW, our mission has always been clear: to help app marketers break through the noise by unlocking the massive, often untapped potential of mobile…
- [Türkiye’nin Oyun Yeteneği Dünya Klasmanında – Peki, UA Stratejiniz Bunun Neresinde? (Mobidictum)](https://avow.tech/blog/turkiyenin-oyun-yetenegi-dunya-klasmaninda-peki-ua-stratejiniz-bunun-neresinde-mobidictum/): Türkiye’nin Oyun Yeteneği Dünya Klasmanında – Peki, UA Stratejiniz Bunun Neresinde? (Mobidictum)
- [The State of Mobile Apps in France 2026: Android Growth and the OEM Opportunity](https://avow.tech/blog/the-state-of-mobile-apps-in-france/): In 2026, French app publishers face a mature, competitive, and privacy-conscious mobile market. France’s app economy generated $3 billion in revenue in 2024, up 20.9%…
- [Meet the A-Team: Vijeta Ojha, Senior Product Manager at AVOW](https://avow.tech/blog/meet-the-a-team-vijeta-ojha-senior-product-manager/): Interview with AVOW’s Senior PM, Vijeta Ojha In the latest of our Meet the A-Team series, we speak with Vijeta Ojha, Senior Product Manager at…
- [Winning the World Cup: The Smarter UA Play for Sports Betting Apps in 2026](https://avow.tech/blog/win-the-world-cup-smarter-ua-sports-betting-apps/): Global sporting events like the World Cup are not just cultural moments. For sports betting apps, these are some of the biggest user acquisition windows…
- [How to Watch FIFA World Cup 2026: Every TV & Streaming Channel by Country](https://avow.tech/blog/where-and-how-to-watch-fifa-world-cup-2026/): The FIFA World Cup 2026 kicks off on June 11 across the United States, Canada, and Mexico — the biggest tournament in history. How to…
- [Türkiye’s gaming talent is world class – Is your UA strategy keeping up? (Mobidictum)](https://avow.tech/blog/turkiyes-gaming-talent-is-world-class-is-your-ua-strategy-keeping-up/): Türkiye’s gaming talent is world class – Is your UA strategy keeping up? (Mobidictum)
- [2026/2027 Sports Calendar for Mobile Marketers](https://avow.tech/blog/sports-calendar-for-mobile-marketers/): From spring 2026 through summer 2027, the global sports calendar is packed with high-attention moments that give brands consistent opportunities to connect with mobile audiences…
- [10 Misconceptions About Mobile OEM Advertising Still Holding App Marketers Back](https://avow.tech/blog/misconceptions-mobile-oem-advertising/): For years, app marketers have leaned heavily on search and social. But as those channels become more crowded and less incremental, mobile OEM advertising has…
- [The Marketer’s Strategic Guide to Mobile Advertising in the UAE](https://avow.tech/blog/mobile-advertising-in-the-uae/): Mastering Mobile Advertising in the UAE The UAE is a high-density digital market where mobile penetration has cleared 228%. For growth teams, this means your…
- [Meet the A-team: Subash Yadav, Senior Media Buying Manager at AVOW](https://avow.tech/blog/meet-the-a-team-subash-senior-media-buying-manager/): In our latest Meet the A-Team article, we speak with Subash Yadav, Senior Media Buying Manager at AVOW
- [Sip & Sizzle in Barcelona: Photos from AVOW & Xiaomi’s MWC Supper Club](https://avow.tech/blog/mwc-barcelona-photos-sip-and-sizzle/): A Night of Flavor During MWC 2026 During the 2026 Mobile World Congress in Barcelona, AVOW and Xiaomi hosted Sip & Sizzle, the latest edition…
- [Behind the Apps EP 6: Mobile App Growth Lessons from wetter.com](https://avow.tech/blog/mobile-app-growth-for-wetter-com/): In this episode of Behind the Apps: Mobile Marketing Talks, we talk to Alexander Brumbauer, Head of Performance Marketing at wetter.com, one of Europe’s leading…
- [Give To Gain: Why the Future of Finance and Leadership Depends on Generosity | IWD 2026](https://avow.tech/blog/iwd-2026-internationalwomensday/): For International Women's Day (IWD 2026), Monica Todor, VP of Finance and Legal at AVOW, shares why generosity, mentorship, and structural courage are key to…
- [AVOW Turns 8: From a Bold Idea to the Rise of OEM Advertising](https://avow.tech/blog/avow-turns-8/): AVOW Turns 8 on March 5, 2026, marking eight years since the company was founded with a bold idea: that the future of app distribution…
- [Navigating the MMP Landscape: A Growth Marketer’s Guide to Choosing Your Source of Truth](https://avow.tech/blog/choosing-your-mmp-android/): Data is our compass.  Knowing exactly where your users are coming from, which campaigns are driving real value, and how to optimize your spend across…
- [Unlocking the Future of Growth: Why Mobile OEMs Are Non-Negotiable in 2026](https://avow.tech/blog/unlocking-the-future-of-growth-why-mobile-oems-are-non-negotiable-in-2026/): Unlocking the Future of Growth: Why Mobile OEMs Are Non-Negotiable in 2026 (Singular)
- [The Specialist vs. The Generalist: What Separates a Good Mobile App Advertising Agency from the Rest](https://avow.tech/blog/good-vs-bad-mobile-app-advertising-agency/): Searching for a top mobile app advertising agency? Discover how specialist focus, modular OEM solutions, and glocal expertise drive global app growth.
- [App Leaders – Ashwin Shekhar – Co-Founder & CRO – AVOW (Business of Apps)](https://avow.tech/blog/app-leaders-ashwin-shekhar-business-of-apps/): App Leaders – Ashwin Shekhar – Co-Founder & CRO (Business of Apps)
- [(AVOW) 9 Tren yang Mempengaruhi Masa Depan Mobile Ads di Indonesia](https://avow.tech/blog/avow-9-tren-yang-mempengaruhi-masa-depan-mobile-ads-di-indonesia/): (AVOW) 9 Tren yang Mempengaruhi Masa Depan Mobile Ads di Indonesia
- [Join AVOW and Xiaomi at MWC 2026 Party in Barcelona: Let’s Sizzle!](https://avow.tech/blog/join-avow-and-xiaomi-at-mwc-2026-party-in-barcelona/): Beyond the exhibition floor, the real magic happens at our signature experience. Hosted by AVOW and Xiaomi, the third edition of the Sip & Sizzle…
- [Meet the A-team: Love Tenkorang, Business Development Manager at AVOW](https://avow.tech/blog/meet-the-a-team-love-tenkorang/): 1. As a BD Manager, Love Tenkorang, you’re often the first person a potential partner meets. How do you translate the ‘AVOW magic’ to someone…
- [MWC 2026 Guide: Best Parties and Side Events in Barcelona](https://avow.tech/blog/mwc-2026-side-events-barcelona-parties-guide/): As the world’s mobile industry descends on the Fira Gran Via from March 2–5, 2026, the real strategy for MWC Barcelona is often found off…
- [Reaching an Untapped Mobile Audience This Ramadan 2026](https://avow.tech/blog/reach-an-untapped-mobile-audience-this-ramadan-2026/): The Ramadan effect is one of the most significant periods of consumer activity on the global calendar. Looking ahead to Ramadan 2026, which is expected…
- [The third pillar of UA in 2026: Why Türkiye’s mobile marketers are pivoting to OEMs](https://avow.tech/blog/the-third-pillar-of-ua-in-2026-why-turkiyes-mobile-marketers-are-pivoting-to-oems/): The third pillar of UA in 2026: Why Türkiye’s mobile marketers are pivoting to OEMs
- [AVOW Launches Definitive 2026 Mobile OEM Advertising Guide: The Third Pillar of App Growth](https://avow.tech/blog/avow-launches-definitive-2026-mobile-oem-advertising-guide-the-third-pillar-of-app-growth/): AVOW Launches Definitive 2026 Mobile OEM Advertising Guide: The Third Pillar of App Growth (Access Newswire)
- [Beyond the duopoly: Why mobile OEM advertising is the ‘third pillar’ of 2026 growth strategy](https://avow.tech/blog/mobile-oem-advertising-is-the-third-pillar/): Beyond the duopoly: Why mobile OEM advertising is the ‘third pillar’ of 2026 growth strategy (Business of Apps)
- [Introducing the Mobile OEM Advertising Guide 2026: Your Blueprint for the Third Pillar of App Growth](https://avow.tech/blog/introducing-the-mobile-oem-advertising-guide-2026/): If you are an app marketer today, you are likely feeling the same pressure as everyone else. The cost of acquiring users on social and…
- [The four mistakes that quietly derail mobile branding campaigns](https://avow.tech/blog/4-mistakes-that-derail-mobile-branding-campaigns/): Global advertising spend will surpass $1 trillion by 2026. In this algorithm-driven era, brands invest heavily in mobile awareness campaigns but often fall short—not because…
- [Lockscreen advertising vs. Splash screen ads: Which OEM format is right for you?](https://avow.tech/blog/lockscreen-advertising-vs-splash-screen-ads/): Mobile OEM advertising offers a powerful way for brands and app marketers to reach users beyond traditional app stores and digital channels. As smartphone manufacturers…
- [How to measure mobile brand lift in 2026: A Marketer’s guide to OEM advertising success](https://avow.tech/blog/measure-mobile-brand-lift-in-2026-guide-to-oem-ads/): Mobile marketing is now performance-driven, but brand-building is essential for long-term growth. Metrics like app installs and click-through rates are easy to track, but measuring…
- [What is on-device branding? How mobile OEM advertising shapes user discovery](https://avow.tech/blog/on-device-branding-mobile-oem-ads-user-discovery/): Smartphone users worldwide spend over 4 hours daily on mobile apps, engaging with a range of apps, including entertainment, shopping, finance, gaming, and communication. This…
- [2026 App Marketing Trends – Aligning Your UA Strategies With This Year’s New Realities](https://avow.tech/blog/2026-app-marketing-trends/): This year, the most successful mobile marketers will move past the saturation of traditional social silos to find growth at the very source of the…
- [2026 Advertising Trends Every Marketer Needs to Know](https://avow.tech/blog/2026-advertising-trends-every-marketer-needs-to-know/): 2026 Advertising Trends Every Marketer Needs to Know (Mobidictum)
- [Top 10 Key Mobile Advertising Trends for 2026 Success](https://avow.tech/blog/top-10-key-mobile-advertising-trends-for-2026-success/): Top 10 Mobile Advertising Trends for 2026 Success (Business of Apps)
- [The Masterlist! 26 Must-Have Mobile Advertising Resources for 2026](https://avow.tech/blog/26-must-have-mobile-advertising-resources-for-2026/): Your "Master List" of Impactful Mobile Advertising Resources for 2026
- [10 Tendencias Mobile Que Definirán El Panorama Publicitario Español en 2026](https://avow.tech/blog/10-tendencias-mobile-que-definiran-el-panorama-publicitario-espanol-en-2026/): 10 Tendencias Mobile Que Definirán El Panorama Publicitario Español en 2026 (MarketingDirecto)
- [Robert Wildner’s DMA Digest Q4 2025 – End of Year Special](https://avow.tech/blog/robert-wildners-2025-dma-roundup/): The most eye-catching story this quarter was that, due to the DMA cracking down on its monopoly, Apple spent most of autumn threatening...
- [Two Parties, One AVOW: From Vietnam Vibes to Berlin Beats](https://avow.tech/blog/two-parties-one-avow-vietnam-to-berlin/): If there is one thing we learned as we close out this year, it’s that AVOW knows how to bring people together. Whether we are…
- [AppsFlyer Performance Index 2025 – AVOW and Partners Triumph](https://avow.tech/blog/appsflyer-performance-index-2025-avow-and-partners-triumph/): The AppsFlyer Performance Index 2025 marked a significant milestone this year: the 10th anniversary of the industry’s standard report card for mobile media performance. AVOW’s…
- [AVOW 2025 Highlights – The Year in Numbers](https://avow.tech/blog/avow-2025-highlights-the-year-in-numbers/): AVOW 2025 Highlights Highlight of the year: Probably the biggest news this year was our deepened collaboration with HONOR, culminating in a Global Partnership and…
- [How to Leverage On-Device AI to Improve User Privacy and Retention](https://avow.tech/blog/on-device-ai-to-improve-user-privacy-and-retention/): Artificial intelligence is changing app personalization and automation. As concerns over privacy grow, developers must balance intelligence and privacy. On-device AI processes data locally, limiting…
- [The Essentials of Building AI Apps: A Practical Guide for Marketers](https://avow.tech/blog/the-essentials-of-building-ai-apps-guide-marketers/): The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. What previously demanded extensive engineering resources is now achievable within days,…
- [AVOW secures prestigious award from HONOR for mobile OEM advertising success (Business of Apps)](https://avow.tech/blog/avow-secures-prestigious-award-from-honor-for-mobile-oem-advertising-success-business-of-apps/): AVOW secures prestigious award from HONOR for mobile OEM advertising success (Business of Apps)
- [AVOW Receives Prestigious Award from HONOR for Excellence in Mobile App Growth (Access Newswire)](https://avow.tech/blog/avow-receives-prestigious-award-from-honor-for-excellence-in-mobile-app-growth-access-newswire/): AVOW Receives Prestigious Award from HONOR for Excellence in Mobile App Growth (Access Newswire)
- [We’re Honored! AVOW Receives Prestigious Award from Strategic Partner HONOR](https://avow.tech/blog/avow-receives-prestigious-award-honor/): AVOW received the Global Best Support Partner Award from HONOR in Shenzhen, China during the HONOR Global Developer Conference.
- [OEM 비즈니스 전문가·AVOW 공동설립자 로버트 빌드너 “2025 모바일 마케팅, OEM 앱마켓 등 대체채널 활용 필요”](https://avow.tech/blog/oem-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ec%a0%84%eb%ac%b8%ea%b0%80%c2%b7avow-%ea%b3%b5%eb%8f%99%ec%84%a4%eb%a6%bd%ec%9e%90-%eb%a1%9c%eb%b2%84%ed%8a%b8-%eb%b9%8c%eb%93%9c%eb%84%88-2025/): (Newsroom) OEM 비즈니스 전문가·AVOW 공동설립자 로버트 빌드너 “2025 모바일 마케팅, OEM 앱마켓 등 대체채널 활용 필요”
- [(Newswire) 글로벌 앱 성장 기업 AVOW, 아시아 쇼핑 시즌 겨냥한 e커머스 플레이북 발표](https://avow.tech/blog/newswire-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%95%b1-%ec%84%b1%ec%9e%a5-%ea%b8%b0%ec%97%85-avow-%ec%95%84%ec%8b%9c%ec%95%84-%ec%87%bc%ed%95%91-%ec%8b%9c%ec%a6%8c-%ea%b2%a8%eb%83%a5%ed%95%9c-e%ec%bb%a4/): (Newswire) 글로벌 앱 성장 기업 AVOW, 아시아 쇼핑 시즌 겨냥한 e커머스 플레이북 발표
- [Meet the A-Team: Yirga Hagos, Full Stack & ETL Engineer at AVOW](https://avow.tech/blog/meet-the-a-team-full-stack-engineer-yirga-hagos/): In our latest Meet the A-Team article, we speak with Yirga Hagos, Full Stack Engineer & ETL Engineer at AVOW, whose work powers the data…
- [Driving App Installs in LATAM’s Unique E-Commerce Landscape](https://avow.tech/blog/driving-app-installs-in-latams-e-comm-landscape/): Latin America has emerged as one of the fastest-growing e-commerce regions globally. Did you know that a staggering 60% of all online shopping transactions now…
- [Unleash E-commerce Advertising: OEM Ads Power Middle East Apps](https://avow.tech/blog/best-e-commerce-apps-and-oem-advertising-in-mena/): The race to become one of the best e-commerce apps in the Middle East is on — and it’s playing out on mobile. Young, affluent,…
- [Reaching High-Value Shoppers: The Case for Mobile OEM Advertising in North America](https://avow.tech/blog/unlock-us-mobile-shopping-app-growth-with-oem-ads/): The world of US mobile shopping is more competitive than ever. With millions of consumers turning to their smartphones for everything from grocery orders to…
- [Winning the Mobile-First Shopper: How OEM Advertising Drives E-Commerce App Growth in Southeast Asia](https://avow.tech/blog/winning-the-mobile-shoppers-in-sea-with-oem-ads/): Southeast Asia is one of the most exciting and dynamic e-commerce markets in the world today. With a young population, affordable smartphones, and widespread digital…
- [Travel App Advertising in 2026: When and What Travelers Book Around the World](https://avow.tech/blog/travel-apps-advertising-when-and-what-travelers-book/): When do users normally book their holiday travels? For which holidays? When is the best time to advertise to these travellers? Find out these answers…
- [Robert Wildner’s DMA Digest Q3 2025](https://avow.tech/blog/robert-wildners-dma-digest-q3-2025/): DMA Digest Q3 2025: DMA is Back with a Bang! Welcome to my new, improved article examining the effects of the EU’s Digital Markets Act…
- [Capturing the Next Wave of Digital Shoppers: How OEM Ads Power E-Commerce Apps in India](https://avow.tech/blog/e-commerce-advertising-mobile-oem-ads-in-india/): India’s e-commerce sector is in the middle of a massive transformation. With millions of new shoppers coming online each year, the market is all set…
- [Global Holiday and Event Calendar for Advertisers in 2026: Winning the World’s Biggest Shopping Moments.](https://avow.tech/blog/holiday-and-event-calendar-for-advertisers-in-2026/): Why a Global Calendar for Advertisers in 2026 is a Must. The e-commerce world revolves around seasonal peaks and cultural festivals. For advertisers, these moments…
- [The advertising window eCommerce apps are missing before shopping season (Business of Apps)](https://avow.tech/blog/the-advertising-window-ecommerce-apps-are-missing/): The advertising window eCommerce apps are missing before shopping season (Business of Apps)
- [Las apps de compras enfrentan un aumento de los costes, mientras que los canales alternativos pasan desapercibidos](https://avow.tech/blog/las-apps-de-compras-enfrentan-un-aumento-de-los-costes-mientras-que-los-canales-alternativos-pasan-desapercibidos/): Las apps de compras enfrentan un aumento de los costes, mientras que los canales alternativos pasan desapercibidos (MarketingDirecto)
- [AVOW Launches E-commerce Mobile OEM Playbook in Time for Peak Shopping Season](https://avow.tech/blog/avow-launches-e-commerce-mobile-oem-playbook/): AVOW Launches E-commerce Mobile OEM Playbook in Time for Peak Shopping Season
- [AVOW Presents “Unboxed”: The Mobile OEM Advertising Playbook for E-commerce Apps](https://avow.tech/blog/e-commerce-app-growth-guide-playbook/): As the shopping season heats up, we’re excited to share Unboxed – The Mobile OEM Advertising Playbook for E-commerce Apps. It’s our first e-commerce app…
- [Unboxed! The Mobile OEM Advertising Playbook for E-Commerce Apps](https://avow.tech/blog/mobile-oem-advertising-guide-ecommerce-apps/): The State of Play in 2025 The mobile advertising landscape for e-commerce apps has reached a critical inflection point. The strategies that defined the last…
- [Calculating the Real Growth Potential of Mobile OEM Advertising ](https://avow.tech/blog/calculating-the-real-growth-potential-of-mobile-oem-advertising-with-avows-reach-calculator-tool/): Calculating the Real Growth Potential of Mobile OEM Advertising (Business of Apps)
- [Meet the A-Team: Inside Field Marketing with Natalie Karakina](https://avow.tech/blog/meet-the-a-team-natalie-karakina-field-marketing/): In our latest Meet the A-Team article, we speak with Natalie Karakina, Field Marketing Manager at AVOW, about her journey into marketing how field marketing…
- [Why European OTT Brands are Turning to OEM Ad Inventory](https://avow.tech/blog/oem-ads-will-reduce-cost-to-acquire-customers/): The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD has driven revenues, surpassing 140 million OTT SVOD…
- [Premium growth: Reaching high-LTV Korean viewers through OEM native ads](https://avow.tech/blog/best-ott-customer-acquisition-strategy-in-korea/): Imagine an industry rocketing toward a staggering USD 3.6 trillion by 2030, fueled by a relentless 37.1% annual growth rate. In South Korea, this digital…
- [AVOW Launches Reach Calculator to Empower App Marketers to Identify Global User Potential](https://avow.tech/blog/avow-launches-reach-calculator-to-empower-app-marketers-to-identify-global-user-potential/): AVOW Launches Reach Calculator to Empower App Marketers to Identify Global User Potential
- [Plan Smarter Mobile Ad Campaigns with the AVOW’s New User Reach Calculator](https://avow.tech/blog/android-oem-reach-calculator/): Reach is no longer guesswork. Estimate app user reach by country with the free Android OEM Reach Calculator...
- [Gaming Growth in Indonesia and Beyond: How OEM Ads Deliver Results for Mobile Advertising Indonesia](https://avow.tech/blog/mobile-advertising-indonesia-oem-ads-deliver-result/): Let’s turn our attention to Southeast Asia, specifically the booming mobile gaming scene in Indonesia. As of 2023, Indonesia has around 120 million mobile gamers.…
- [Breaking into South Korea’s competitive gaming market with OEM Ads: A win for Korean gamers](https://avow.tech/blog/korean-gamers-win-gaming-market-with-oem-ads/): South Korea. For many mobile game publishers, it’s the promised land – a market renowned for its passionate Korean gamers and significant in-app purchase (IAP)…
- [Why mobile OEM ads are the next big thing for game publishers in India](https://avow.tech/blog/mobile-game-ads-mobile-oem-ads-crucial-in-india/): Let’s discuss the significant opportunity emerging in India’s mobile gaming landscape. If you’re a game publisher, the traditional user acquisition (UA) channels are getting pricier…
- [Inside Europe’s mobile gaming boom: Real-world OEM ad case studies](https://avow.tech/blog/mobile-gaming-advertising-benefit-of-oem-ads-europe/): Alright, marketers and app developers, let’s talk Europe. It’s a goldmine for mobile gaming, but also a battlefield. User acquisition costs for mobile gaming advertising…
- [Transformando a Aquisição de Usuários de Jogos Mobile no Brasil: Desbloqueando o Crescimento com Publicidade de OEM Mobile](https://avow.tech/blog/transformando-a-aquisicao-de-usuarios-de-jogos/): Transformando a Aquisição de Usuários de Jogos Mobile no Brasil: Desbloqueando o Crescimento com Publicidade de OEM Mobile
- [The smart shortcut: Driving OTT app installs in Indonesia via OEM placements](https://avow.tech/blog/app-user-acquisition-grow-ott-apps-in-indonesia/): In 2022, about 187.7 million people in Indonesia owned smartphones, making Indonesia the world’s fourth-largest smartphone market. In the fiercely competitive digital landscape of 2026,…
- [User acquisition’s next level: How mobile OEM advertising is changing the game](https://avow.tech/blog/user-acquisitions-next-level-how-mobile-oem-advertising-is-changing-the-game/): User acquisition’s next level: How mobile OEM advertising is changing the game
- [AVOW and HONOR Partner to Power Global App Distribution](https://avow.tech/blog/avow-and-honor-partner-global-app-distribution/): AVOW and HONOR Partner to Power Global App Distribution
- [How AVOW and HONOR are Shaping the Future of App Distribution](https://avow.tech/blog/avow-honor-partnership/): In an exciting development that’s set to redefine how apps are distributed globally, AVOW and HONOR, one of the world’s fastest-growing smartphone brands, have joined…
- [Ultimate handbook: Navigating the future of mobile gaming in 2025](https://avow.tech/blog/ultimate-handbook-the-future-of-mobile-gaming-app/): The mobile gaming app industry is a dynamic and expansive market, catering to over 1.9 billion players globally. As a mobile marketing professional or game…
- [Türkiye’de mobil oyun kitlenizi etkili şekilde nasıl büyütebilirsiniz](https://avow.tech/blog/turkiyede-mobil-oyun-kitlenizi-etkili-sekilde-nasil-buyutebilirsiniz/): Türkiye’de mobil oyun kitlenizi etkili şekilde nasıl büyütebilirsiniz (Mobidictum)
- [How to measure reach for mobile OEM advertising?](https://avow.tech/blog/how-to-measure-reach-using-avow-reach-calculator/): Mobile advertising is projected to hit $447 billion by 2025—yet most app marketers are still overlooking the powerful reach potential of Mobile OEM platforms. Measuring…
- [The Smarter Path to Fintech App Growth in Regulated Markets](https://avow.tech/blog/compliant-user-acquisition-for-finance-apps/): For finance app marketers, achieving compliant user acquisition for finance apps means balancing growth with privacy laws, licensing, and marketing restrictions — which vary by…
- [Navegando Pelos Obstáculos Regulatórios: O Caminho Alternativo Que Muitos Aplicativos Financeiros Desconhecem](https://avow.tech/blog/navegando-pelos-obstaculos-regulatorios-o-caminho/): Navegando Pelos Obstáculos Regulatórios: O Caminho Alternativo Que Muitos Aplicativos Financeiros Desconhecem
- [Targeting high-intent users with mobile OEM ads: What reach means for retention](https://avow.tech/blog/how-to-calculate-reach-high-intent-users-oem-ads/): In the hyper-competitive world of mobile apps, merely acquiring users is no longer enough. Every app marketer knows the real challenge lies in user retention.…
- [Case Study: Tripledot Studios Exceeds EMEA Targets by 20% with AVOW](https://avow.tech/blog/tripledot-case-study-mobile-oem-advertising/): How did Tripledot Studios surpass its EMEA and preload goals while keeping quality high and costs efficient? Discover the strategy behind their success with AVOW…
- [User Acquisition Doesn’t Have To Be on Hard Mode for Gaming Apps](https://avow.tech/blog/user-acquisition-doesnt-have-to-be-on-hard-mode-for-gaming-apps/): User Acquisition Doesn’t Have To Be on Hard Mode for Gaming Apps (Business of Apps)
- [How to grow your mobile game audience in Turkey and Europe effectively](https://avow.tech/blog/how-to-grow-your-mobile-game-audience-in-turkey-and-europe-effectively/): How to grow your mobile game audience in Turkey and Europe effectively (Mobidictum)
- [Más allá de lo básico: nuevas estrategias para el crecimiento de los juegos móviles en España](https://avow.tech/blog/mas-alla-de-lo-basico-nuevas-estrategias-para-el-crecimiento-de-los-juegos-moviles-en-espana/): Más allá de lo básico: nuevas estrategias para el crecimiento de los juegos móviles en España (MarketingDirecto)
- [AVOW Releases Ready Player Win – the Mobile OEM Advertising Playbook for Gaming Apps](https://avow.tech/blog/avow-releases-ready-player-win-the-mobile-oem-advertising-playbook-for-gaming-apps-2/): AVOW Releases Ready Player Win – the Mobile OEM Advertising Playbook for Gaming Apps (Business Insider)
- [AVOW Releases Ready Player Win – the Mobile OEM Advertising Playbook for Gaming Apps](https://avow.tech/blog/avow-releases-ready-player-win-the-mobile-oem-advertising-playbook-for-gaming-apps/): AVOW Releases Ready Player Win – the Mobile OEM Advertising Playbook for Gaming Apps (Access Newswire)
- [Introducing Ready Player Win: The Mobile OEM Advertising Playbook for Gaming Apps](https://avow.tech/blog/ready-player-win-mobile-gaming-oem-playbook/): Ready Player Win: The Mobile OEM Advertising Playbook for Gaming Apps is now available!
- [Ready, Player, Win: The Mobile OEM Advertising Playbook for Gaming Apps](https://avow.tech/blog/gaming-oem-advertising-guide/): Introduction The mobile gaming industry is thriving, but is also more complex, competitive, and costly than ever. As user acquisition (UA) costs soar and privacy…
- [¡Fiesta Like There’s No Mañana! AVOW Summer Party 2025 Turns Up the Heat](https://avow.tech/blog/mexican-themed-avow-summer-party-2025/): ¡Viva la Fiesta! Step Inside AVOW’s Mexican Summer Party What do you get when you mix mechanical bull riding, churros, tacos, mariachi music, and a…
- [Behind the Apps Ep 5: Diversifying UA with Wooga’s OEM Strategy for Their Narrative-Driven Gaming Apps](https://avow.tech/blog/bta-wooga-user-acquisition-strategy-for-gaming-apps/): In this fifth episode of Behind the Apps: Mobile Marketing Talks, host David Murphy sits down with Ferdinand "Ferry" Noordermeer, Senior Performance Marketing Manager at…
- [Mobile Ad Strategies in Sports: 2025 FIFA Club World Cup & Upcoming Major Sporting Events](https://avow.tech/blog/2025-fifa-club-world-cup-mobile-ad-strategies/): Football is often described as poetry in motion, but for those who watch, those who partake, and those whose job is to bring the beautiful…
- [AVOW and Mobile OEMs – The right ad play for FIFA Club World Cup 2025](https://avow.tech/blog/avow-and-mobile-oems-the-right-ad-play-for-fifa-club-world-cup-2025/): AVOW: Mobile OEMs – The right ad play for FIFA Club World Cup 2025 (MediaBrief)
- [Case Study: BNPL App Kredivo Achieves 46% Install-to-Loan Rate with AVOW](https://avow.tech/blog/kredivo-case-study-finance-app-user-acquisition-oem/): This case study demonstrates how finance apps can move beyond installs and deliver real business outcomes with the right user acquisition strategy.
- [Smart Travel Apps Win by Timing Ads in India](https://avow.tech/blog/smart-travel-apps-win-by-timing-ads-in-india/): Smart Travel Apps Win by Timing Ads in India
- [AVOW Wins Xiaomi’s New Market Development Award at MAU Vegas 2025](https://avow.tech/blog/avow-wins-xiaomi-miads-partner-award-2025/): The award was presented to us by Xiaomi at MAU Vegas in Las Vegas, recognizing this year's top performers and celebrating the best achievements of…
- [Highlights from AVOW at MAU Vegas 2025](https://avow.tech/blog/avow-highlights-from-mau-vegas-2025/): Cirque, Cocktails and KPIs. Vegas Style! MAU Vegas 2025 brought together leaders in app marketing, mobile growth, and performance advertising — and AVOW was in…
- [How Mobile OEMs Are Reshaping App Marketing in 2025: A Conversation with AVOW CEO Robert Wildner](https://avow.tech/blog/app-marketing-in-2025-avow-ceo-interview/): In the conversation, Robert shares how AVOW is helping advertisers tap into the massive reach of alternative app stores – like Samsung’s Galaxy Store, Huawei’s…
- [Beware of Fake Recruitment Messages Claiming to Be from AVOW](https://avow.tech/blog/fake-recruitment-messages/): ⚠️ Recruitment Scam Alert We have received reports of sophisticated recruitment scams that are misusing the AVOW name and brand to deceive job seekers. AVOW never…
- [Warum gefälschter Mobile-Traffic für Fintech-Apps zum Problem wird](https://avow.tech/blog/warum-gefalschter-mobile-traffic-fur-fintech-apps-zum-problem-wird/): Warum gefälschter Mobile-Traffic für Fintech-Apps zum Problem wird (Adzine)
- [Robert Wildner’s DMA 2025 Digest for April](https://avow.tech/blog/robert-wildners-dma-2025-april-update/): So, how was your screentime last month? With the chaos of Trump’s tariffs and the ensuing drama of how Europe and the rest of the…
- [Watch Now On-Demand! Fintech Webinar on Growth, Trust & Fraud-Free UA](https://avow.tech/blog/fintech-webinar-watch-on-demand/): Missed the live session? Our popular fintech webinar is now available to watch on-demand! Moderated by Ashwin Shekhar, Co-Founder and Chief Revenue Officer at AVOW,…
- [The Ultimate Guide to Building, Scaling, and Marketing Super Apps](https://avow.tech/blog/ultimate-guide-to-build-scale-and-market-super-apps/): Super Apps drive a significant transformation in the mobile ecosystem. The key takeaway: single-purpose apps—ride-hailing, messaging, payments—have evolved into comprehensive ecosystems consolidating multiple services on…
- [Case Study: Exness Achieves 1000% ROAS with AVOW’s Mobile OEM Strategy](https://avow.tech/blog/exness-case-study-fintech-mobile-oem-advertising/): The updated Exness case study outlines how AVOW helped the brand hit aggressive acquisition and revenue goals, particularly in high-growth markets like India and Indonesia.
- [Join Us for a Live Webinar – “Fintech Unlocked: Growth, Trust & the Mobile OEM Advantage”](https://avow.tech/blog/live-webinar-fintech-unlocked-mobile-oem-advantage/): Why This Webinar Matters Fintech and crypto apps face unprecedented challenges: tightening regulations, rising CPIs, fraud, and the growing need to build user trust while…
- [10 Trends to watch out for in Super-Apps in 2026](https://avow.tech/blog/10-trends-to-watch-out-for-in-super-apps-in-2026/): Super-apps are transforming digital ecosystems. As mobile app development accelerates, businesses shift from standalone platforms to multi-service super apps. This shift is driven by users’…
- [AVOW Launches Mobile OEM Advertising Playbook For The Fintech App Industry](https://avow.tech/blog/mobile-oem-advertising-playbook-for-fintech-apps/): AVOW Launches Mobile OEM Advertising Playbook For The Fintech App Industry
- [AVOW’s New OEM Playbook Opens New Growth Paths for Fintech Marketers](https://avow.tech/blog/avows-new-oem-playbook-opens-new-growth-paths-for-fintech-marketers/): AVOW’s New OEM Playbook Opens New Growth Paths for Fintech Marketers (Business of Apps)
- [Fast and the Fintech: The Mobile OEM Advertising Playbook for Fintech Apps Has Arrived!](https://avow.tech/blog/mobile-oem-finance-app-guide/): Listen to the Playbook Overview Get a quick audio tour of The Fast and the Fintech: The Mobile OEM Advertising Playbook for Fintech Apps. Learn…
- [Facing Fintech Traffic Fraud: Plug the Leak in Your Ad Budget](https://avow.tech/blog/fintech-traffic-fraud-strategy/): Fake installs and bot traffic are quietly draining your UA spend. Discover how to stop the loss—and scale with real users. The Costly Impact of…
- [The Fast and the Fintech: The Mobile OEM Advertising Playbook for Fintech Apps](https://avow.tech/blog/fintech-oem-advertising-guide/): The Fintech Landscape in 2025 Global Market Trends The fintech ecosystem has entered a post-hype maturity phase. Whilst overall usage continues to rise, the pace…
- [Robert Wildner’s DMA Digest – 1st Anniversary Milestone Edition](https://avow.tech/blog/robert-wildners-dma-digest-dma-1st-anniversary/): One For All: AVOW CEO Robert Wildner Looks Back on the DMA’s First Birthday
- [El drenaje silencioso de las fintech: cómo el fraude publicitario malgasta presupuestos y engaña a los bolsillos](https://avow.tech/blog/el-drenaje-silencioso-de-las-fintech-como-el-fraude-publicitario-malgasta-presupuestos-y-engana-a-los-bolsillos/): El drenaje silencioso de las fintech: cómo el fraude publicitario malgasta presupuestos y engaña a los bolsillos (MarketingDirecto)
- [Why post-install engagement metrics are your competitive edge](https://avow.tech/blog/why-post-install-engagement-metrics-are-your-competitive-edge/): Why post-install engagement metrics are your competitive edge (Mobidictum)
- [Fintech’s silent drain: How ad fraud wastes budgets and baits wallets (Business of Apps)](https://avow.tech/blog/how-ad-fraud-wastes-budgets-and-baits-wallets/): Fintech’s silent drain: How ad fraud wastes budgets and baits wallets
- [Adapting Your Super App for Regional Markets: Localization and Cultural Nuances](https://avow.tech/blog/mobile-apps-development-super-app-for-local-market/): Expanding a super app internationally is no longer just a growth initiative—it is essential in today’s dynamic digital landscape. As mobile apps development accelerates worldwide,…
- [Savor & Spice at MWC 2025 with AVOW, Xiaomi, and Branch Discovery Ads: A Night to Remember](https://avow.tech/blog/savor-and-spice-mwc-2025-with-avow/): MWC Barcelona is always an exciting time, but this year at MWC 2025, we turned up the heat – literally! The Savor & Spice Supper…
- [15 Features That Every Super App Should Have](https://avow.tech/blog/15-features-that-every-all-in-one-app-should-have/): Super apps are redefining digital experiences. Increasingly, users prefer a unified platform or an all-in-one app for messaging, payments, shopping, and other services, rather than…
- [Alternative App-Stores – mehr als eine Ergänzung?  ](https://avow.tech/blog/alternative-app-stores-mehr-als-eine-erganzung/): Alternative App-Stores – mehr als eine Ergänzung?  
- [Mobile apps advertising: How OEM advertising drives super app discovery](https://avow.tech/blog/mobile-apps-advertising-oem-ads-super-app-discovery/): Getting users’ attention in the mobile world is harder than ever. Millions of apps are competing for attention on the App Store, Google Play, and…
- [IPL 2025: A New Era of Digital Engagement with Mobile OEM Advertising](https://avow.tech/blog/ipl-2025-digital-engagement-mobile-oem-advertising/): With the formation of JioHotstar, the IPL is heading into a new digital frontier. Find out how brands can capture attention and acquire users in…
- [10 Top marketing strategies to cross-sell services within a super app](https://avow.tech/blog/what-is-super-app-10-top-cross-selling-strategies/): While some people are still wondering what is super app, on the other hand super apps have transformed how businesses deliver services and engage users…
- [Embracing the digital frontier is a necessity to thrive in the evolving IPL ecosystem](https://avow.tech/blog/embracing-the-digital-frontier-is-a-necessity-to-thrive-in-the-evolving-ipl-ecosystem/): Embracing the digital frontier is a necessity to thrive in the evolving IPL ecosystem (MediaBrief)
- [7 Razões Estratégicas para Profissionais de Marketing Acelerarem o Crescimento com OEMs em 2025 (Mundo do Marketing)](https://avow.tech/blog/7-razoes-estrategicas-para-profissionais-de-marketing-acelerarem-o-crescimento-com-oems-em-2025-mundo-do-marketing/): 7 Razões Estratégicas para Profissionais de Marketing Acelerarem o Crescimento com OEMs em 2025 (Mundo do Marketing)
- [Accelerate Action: Women Leading Positive Change on International Women’s Day #IWD2025](https://avow.tech/blog/international-womens-day-mobile-advertising/): Women Breaking Barriers and Shaping the Future By Natalie Lange, VP of People and Culture at AVOW Every year, International Women’s Day (IWD) serves as…
- [Celebrating 7 Years of AVOW!](https://avow.tech/blog/celebrating-7-years-of-avow/): Take a look back at AVOW and the journey the company has been on to get here
- [International Women’s Day 2025 – Interview with AVOW’s Natalie Lange](https://avow.tech/blog/international-womens-day-2025-interview-with-avows-natalie-lange/): International Women’s Day 2025 – Interview with AVOW’s Natalie Lange (Marketing Mind)
- [From single-service to super app: A step-by-step roadmap for app evolution](https://avow.tech/blog/from-single-service-to-super-app-complete-guide/): The race to build a super app is accelerating. What began as single-purpose mobile tools like ride-hailing, food delivery, and messaging has evolved into multi-functional…
- [Robert Wildner’s DMA Digest – February 2025](https://avow.tech/blog/robert-wildners-dma-digest-trump-and-the-dma/): Frostbite: the DMA survives its first hard winter As the saying goes, there are decades where nothing happens and weeks where decades happen. Trump and…
- [7 razones para usar OEM móviles como estrategia de crecimiento en 2025](https://avow.tech/blog/7-razones-para-usar-oem-moviles-como-estrategia-de-crecimiento-en-2025/): 7 razones para usar OEM móviles como estrategia de crecimiento en 2025 (MarketingDirecto)
- [Hazır yemek, hızlı ulaşım: OEM ortaklıkları yemek teslimatı ve mobilite uygulamalarının büyümesini nasıl artırıyor](https://avow.tech/blog/hazir-yemek-hizli-ulasim-oem-ortakliklari-yemek-teslimati-ve-mobilite-uygulamalarinin-buyumesini-nasil-artiriyor/): Hazır yemek, hızlı ulaşım: OEM ortaklıkları yemek teslimatı ve mobilite uygulamalarının büyümesini nasıl artırıyor (Mobidictum)
- [E-ticaretin müşteri mıknatısı: mobil OEM Reklamcılığı ile doğru kullanıcı kitlesine ulaşın](https://avow.tech/blog/e-ticaretin-musteri-miknatisi-mobil-oem-reklamciligi-ile-dogru-kullanici-kitlesine-ulasin/): E-ticaretin müşteri mıknatısı: mobil OEM Reklamcılığı ile doğru kullanıcı kitlesine ulaşın (Mobidictum)
- [Mobil OEM Reklamcılığı hakkında bilinen 7 yanlış algı](https://avow.tech/blog/mobil-oem-reklamciligi-hakkinda-bilinen-7-yanlis-algi/): Mobil OEM Reklamcılığı hakkında bilinen 7 yanlış algı (Mobidictum)
- [Sektördeki değişimler AVOW’u nasıl ödüllü bir global uygulama şirketi haline getirdi | Robert Wildner ile röportaj](https://avow.tech/blog/sektordeki-degisimler-avowu-nasil-odullu-bir-global-uygulama-sirketi-haline-getirdi-robert-wildner-ile-roportaj/): Sektördeki değişimler AVOW’u nasıl ödüllü bir global uygulama şirketi haline getirdi | Robert Wildner ile röportaj (Mobidictum)
- [4 Tren Pemasaran Aplikasi Seluler Tahun 2025](https://avow.tech/blog/4-tren-pemasaran-aplikasi-seluler-tahun-2025/): 4 Tren Pemasaran Aplikasi Seluler Tahun 2025 (Marketeers)
- [A Bold New Era: Experience the New Look AVOW Website](https://avow.tech/blog/new-look-avow-website/): Welcome to the New Look AVOW Website The new look AVOW website is here—bigger, bolder, faster, and dressed to impress! The old version served us…
- [AVOW and the Advantages of Mobile OEM Advertising](https://avow.tech/blog/avow-and-the-advantages-of-mobile-oem-advertising/): AVOW and the Advantages of Mobile OEM Advertising (Mobidictum)
- [The ultimate playbook to building, marketing, and scaling OTT apps in 2026](https://avow.tech/blog/guide-to-build-scale-ott-platform-or-app-in-2026/): The global media landscape is undergoing a monumental transition, with the OTT platform or app market projected to reach $595 billion by 2030. With high-speed…
- [Winning Hearts and Installs: The Mobile Advertising Playbook for Dating Apps](https://avow.tech/blog/winning-hearts-and-installs-the-mobile-advertising-playbook-for-dating-apps/): Mobile Advertising Playbook for Dating Apps: Love in the Digital Age “Love is a battlefield,” sang Pat Benatar in 1983, and today’s dating apps are…
- [Love at First Sight: The Mobile Advertising Strategy That Makes Indian Dating and Matrimonial Apps Irresistible](https://avow.tech/blog/love-at-first-sight-the-mobile-advertising-strategy-that-makes-indian-dating-and-matrimonial-apps-irresistible/): Love at First Sight: The Mobile Advertising Strategy That Makes Indian Dating and Matrimonial Apps Irresistible (Passionate in Marketing)
- [Opportunity for Mobile OEM Ads in Tier-2 & Tier-3 Cities](https://avow.tech/blog/opportunity-for-mobile-oem-ads-in-tier-2-tier-3-cities/): Opportunity for Mobile OEM Ads in Tier-2 & Tier-3 Cities (India / medianews4u)
- [Robert Wildner’s DMA Digest – Valentines Edition 2025](https://avow.tech/blog/avow-ceo-robert-wildners-dma-digest-january-2025/): True Romance: Roses are red. Is the DMA through?  Valentine’s Day is almost here, and love is in the air. Or is it?  For the…
- [Get Ready for MWC: Innovation, Apps, and the Hottest Party in Town!](https://avow.tech/blog/get-ready-for-mwc-innovation-apps-and-hottest/): The countdown to Mobile World Congress (MWC) is on, and we’re bringing the ultimate mobile experience to Barcelona! From cutting-edge app innovations at our stand…
- [Beyond the install: Why post-install engagement metrics are your competitive edge](https://avow.tech/blog/beyond-the-install-why-post-install-engagement-metrics-are-your-competitive-edge/): Beyond the install: Why post-install engagement metrics are your competitive edge (Business of Apps)
- [Behind the Apps Ep 4: Quality FinTech User Acquisition with Kredivo](https://avow.tech/blog/behind-the-apps-fintech-kredivo/): In this fourth episode of Behind the Apps: Mobile Marketing Talks, host David Murphy talks to Kelvin Saputra, Co-Head of Performance Marketing at Kredivo. Together,…
- [Mobile marketing doesn’t reward a high install count alone (Financial Express)](https://avow.tech/blog/beyond-the-install-why-post-install-engagement/): Mobile marketing doesn’t reward a high install count alone (Financial Express)
- [Meet the A-Team: Selin Tufan, Associate Director, Client Strategy at AVOW](https://avow.tech/blog/meet-the-a-team-selin-tufan-client-strategy/): Interview with Selin Tufan: Associate Director Client Strategy at AVOW In this latest edition of ‘Meet the A-Team‘, get to know Selin Tufan, one of…
- [Robert Wildner’s DMA Digest – December 2024](https://avow.tech/blog/robert-wildners-dma-digest-december-2024/): While most people were focused on making it to the winter break, Apple and Google were wrangling with the EU over DMA compliance, and, as…
- [Voyage to Visibility: How to Make Your Travel App Stand Out in a Crowded Marketplace](https://avow.tech/blog/how-to-make-travel-app-stand-out/): With the resurgence of travel after a quiet couple of years, achieving visibility and engaging users in this competitive sector requires innovative strategies. Here's a…
- [Appy New Year! Here Are Your Mobile Advertising Trends for 2025](https://avow.tech/blog/mobile-advertising-trends-for-2025/): Intro: Mobile Advertising Trends for 2025 As we move into 2025, mobile advertising trends will be driven by rapid changes in user behavior and technology.…
- [Adapting to New Realities: Mobile Marketing Trends You Need to Know in 2025](https://avow.tech/blog/adapting-to-new-realities-mobile-marketing-trends-you-need-to-know-in-2025/): Adapting to New Realities: Mobile Marketing Trends You Need to Know in 2025 (Mobile Marketing Magazine)
- [Ring in the Holidays with the AVOW Olympic Winter Games 2024!](https://avow.tech/blog/avow-olympic-winter-games-2024/): There’s Snow Party Like an AVOW Winter Party! This year, we went for the gold (and avoided the cold) with the AVOW Olympic Winter Games…
- [Back to the future: Must-know mobile marketing trends for 2025](https://avow.tech/blog/must-know-mobile-marketing-trends-for-2025/): Back to the future: Must-know mobile marketing trends for 2025 (Best Media)
- [AVOW CMO Melissa Bohlsen featured among the 2024 App Leaders (Business of Apps)](https://avow.tech/blog/avow-cmo-melissa-bohlsen-featured-among-the-2024-app-leaders-business-of-apps/): AVOW CMO Melissa Bohlsen featured among the 2024 App Leaders (Business of Apps)
- [Partnering for Success: OEMazing Achievements with Mobile OEM Partners in 2024 and a Bright 2025 Ahead](https://avow.tech/blog/achievements-mobile-oem-partners-2024-2025/): 2024: A Year of Success, Collaboration, and Growth Our mobile OEM partners have been instrumental to our achievements in 2024. As we close the chapter…
- [Robert Wildner’s DMA Digest – November 2024](https://avow.tech/blog/robert-wildners-dma-digest-november-2024/): November wasn’t kind to Silicon Valley. Take Apple for example. Since being warned by the EU in June for DMA-noncompliance, the iPhone manufacturer now looks…
- [Why mobile OEMs are the essential growth strategy for marketers in 2025](https://avow.tech/blog/why-mobile-oems-are-the-essential-growth-strategy-for-marketers-in-2025/): Why mobile OEMs are the essential growth strategy for marketers in 2025 (Business of Apps)
- [App Leaders: AVOW CMO Melissa Bolhsen](https://avow.tech/blog/app-leaders-avow-cmo-melissa-bolhsen/): App Leader Profile: AVOW CMO Melissa Bolhsen (Business of Apps)
- [AVOW 2024 Highlights – The Year in Numbers](https://avow.tech/blog/avow-2024-highlights/): As 2024 draws to a close, it’s time to celebrate a year at AVOW filled with growth, achievements, and milestones. From expanding our team and…
- [AVOW aims to make India a regional hub for APAC in mobile OEM space](https://avow.tech/blog/avow-aims-to-make-india-a-regional-hub-for-apac-in-mobile-oem-space/): AVOW aims to make India a regional hub for APAC in mobile OEM space (Adgully)
- [10 Future Trends That Are Shaping OTT Apps Development](https://avow.tech/blog/trends-that-are-shaping-ott-platforms-development/): The media landscape is undergoing a monumental shift, with the global OTT video market projected to reach a substantial $352.96 billion by 2026. As traditional…
- [How to Measure and Maximize Organic Uplift for Long-Term App Growth](https://avow.tech/blog/measuring-organic-uplift-for-long-term-app-growth/): Here are some steps to follow when measuring organic uplift to support the long-term growth of your app.
- [Reach Your Destination: How Mobile OEM Advertising Can Transform Your Travel App Success Journey](https://avow.tech/blog/mobile-oem-travel-app-success/): The ubiquity of smartphones and their prominent role in our daily lives has seen a significant uptick in the last decade. As technology has evolved,…
- [Turning Heads and Winning Hearts: How to Make Your Shopping App Stand Out in India](https://avow.tech/blog/turning-heads-and-winning-hearts-shopping-app/): Turning Heads and Winning Hearts: How to Make Your Shopping App Stand Out in India (MediaNews)
- [5 Proven Strategies to Monetize Your OTT App and Drive Revenue](https://avow.tech/blog/ott-monetization-5-strategies-to-monetize-ott-app/): The rapid expansion of the internet-driven, multi-device ecosystem has fundamentally reshaped how we consume media. As potential viewers increasingly shift from traditional cable to OTT…
- [Why OEM Partnerships Matter for Fitness App Visibility](https://avow.tech/blog/why-oem-partnerships-matter-for-apps-for-fitness/): The fitness industry is undergoing a phenomenal digital transformation, propelled by the rise of smart wearables and the normalization of at-home fitness. This shift has…
- [Robert Wildner’s DMA Digest – October 2024](https://avow.tech/blog/dma-digest-october/): Halloween is over and the shops are swapping pumpkins for Christmas trees in their display windows. Already, the end of the year feels within grasp.…
- [Beyond traditional paid ads: How to drive organic app installs and scale your app](https://avow.tech/blog/organic-growth-strategy-beyond-traditional-paid-ads/): Did you know that global advertising expenditure is projected to reach an impressive US$1,08 billion by the end of 2024? Traditional paid ads are one…
- [Achieving Organic Growth in 2025 with Mobile OEMs and Dynamic Preloads (Mobile Marketing Magazine)](https://avow.tech/blog/achieving-organic-growth-in-2025-with-mobile-oems-and-dynamic-preloads-mobile-marketing-magazine-2/): Achieving Organic Growth in 2025 with Mobile OEMs and Dynamic Preloads (Mobile Marketing Magazine)
- [Achieving Organic Growth in 2025 with Mobile OEMs and Dynamic Preloads (Mobile Marketing Magazine)](https://avow.tech/blog/achieving-organic-growth-in-2025-with-mobile-oems-and-dynamic-preloads-mobile-marketing-magazine/): Achieving Organic Growth in 2025 with Mobile OEMs and Dynamic Preloads (Mobile Marketing Magazine)
- [10 Essential Features Every Successful Health and Fitness App Needs](https://avow.tech/blog/10-features-every-health-and-fitness-app-need/): The fitness industry is currently in the midst of a digital revolution, with the global fitness app market poised for a substantial surge. By 2033,…
- [AVOW Launches Organic Uplift Guide to Drive Sustained App Growth with Dynamic Preloads](https://avow.tech/blog/avow-launches-organic-uplift-guide-to-drive-sustained-app-growth-with-dynamic-preloads-2/): AVOW Launches Organic Uplift Guide to Drive Sustained App Growth with Dynamic Preloads (EIN Presswire)
- [AVOW Launches Organic Uplift Guide to Drive Sustained App Growth with Dynamic Preloads](https://avow.tech/blog/avow-launches-organic-uplift-guide-to-drive-sustained-app-growth-with-dynamic-preloads/): AVOW Launches Organic Uplift Guide to Drive Sustained App Growth with Dynamic Preloads (EIN Presswire)
- [AVOW Brings ‘Organic Uplift With Dynamic Preloads Guide’ To Boost App Growth & Visibility](https://avow.tech/blog/avow-brings-organic-uplift-with-dynamic-preloads-guide-to-boost-app-growth-visibility-2/): AVOW Brings ‘Organic Uplift With Dynamic Preloads Guide’ To Boost App Growth & Visibility (Marketing Mind)
- [AVOW Brings ‘Organic Uplift With Dynamic Preloads Guide’ To Boost App Growth & Visibility](https://avow.tech/blog/avow-brings-organic-uplift-with-dynamic-preloads-guide-to-boost-app-growth-visibility/): AVOW Brings ‘Organic Uplift With Dynamic Preloads Guide’ To Boost App Growth & Visibility (Marketing Mind)
- [5 Strategies to Boost Organic Uplift for Your Mobile App](https://avow.tech/blog/5-organic-app-growth-strategies-you-should-know/): According to a study by Gartner, the commercial success rate of mobile apps in 2018 was a mere 0.01 percent, meaning only one in every…
- [Discover AVOW: Revolutionizing Mobile OEM Advertising](https://avow.tech/blog/discover-avow-revolutionizing-mobile-oem-advertising/): AVOW: At the Forefront of Mobile Innovation AVOW is not just another player in the mobile advertising arena; it’s a trailblazer, an award-winning global app…
- [AVOW’s Organic Uplift with Dynamic Preloads Guide is Here!](https://avow.tech/blog/avows-organic-uplift-with-dynamic-preloads-guide/): Organic Uplift will elude you no more! As competition for users and their attention intensifies, organic growth has become the holy grail for app developers…
- [Organic Uplift With Dynamic Preloads: A Guide](https://avow.tech/blog/organic-uplift-dynamic-preloads-guide-2/): Introduction Achieving organic growth in today’s highly competitive app ecosystem is no small feat. With millions of apps vying for attention, app developers are finding…
- [Organic Uplift With Dynamic Preloads: A Guide](https://avow.tech/blog/organic-uplift-dynamic-preloads-guide/): Introduction Achieving organic growth in today’s highly competitive app ecosystem is no small feat. With millions of apps vying for attention, app developers are finding…
- [The Wellness Boom: How Health and Fitness Apps are Reshaping Lifestyles](https://avow.tech/blog/health-and-wellness-apps-are-reshaping-lifestyles/): The global wellness economy has undergone a seismic shift—a significant, rapid transformation—from a niche market of gyms into a $6.3 trillion movement redefining how people…
- [How to Boost Engagement and User Retention in OTT Apps](https://avow.tech/blog/how-to-boost-activity-user-retention-in-ott-apps/): In the fiercely competitive streaming landscape of 2025, simply launching an OTT app is just the beginning. While the Over-The-Top (OTT) industry is projected to…
- [Beyond the Install: Why Post-Install Engagement Metrics are Your Competitive Edge](https://avow.tech/blog/post-install-engagement-metrics-app-growth/):   Did you know that 25% of all app downloads are only used once, and more than 1 in every 2 downloaded Android apps are…
- [Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season](https://avow.tech/blog/indian-festivals-e-commerce-growth-power-of-mobile/): Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season
- [Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season](https://avow.tech/blog/indian-festivals-e-commerce-growth-power-of-mobile/): Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season
- [AVOW Featured in the 2024 App User Acquisition Market Map by Business of Apps](https://avow.tech/blog/avow-2024-app-user-acquisition-market-map/): We’re excited to announce that AVOW has been included in the 2024 App User Acquisition Market Map by Business of Apps, under the Mobile OEM…
- [Meet the A-Team: LGBTQ+ Experiences in an Inclusive Workplace with Pavel Iarygin](https://avow.tech/blog/meet-the-a-team-inclusive-workplace-pavel-iarygin/): In our latest Meet the A-Team article, we speak with Pavel Iarygin, Associate Director of Client Strategy for CIS/EU at AVOW, about their experiences as…
- [#OurVow For Diversity: An Introduction to Diversity at AVOW](https://avow.tech/blog/our-vow-for-diversity/): #OurVow is a campaign rooted in our unwavering commitment to inclusivity and diversity, with each week pledging a different vow. This VOW is Our Vow…
- [Fortalecendo o sucesso: Nossa parceria com a AppsFlyer](https://avow.tech/blog/sucesso-nossa-parceria-com-a-appsflyer/): A AVOW foi indicada como AppsFlyer Agency Partner nível Premier     No cenário dinâmico da publicidade mobile, as parcerias que impulsionam a inovação e…
- [India is our biggest market outside Germany, says AVOW’s Ashwin Shekhar (BestMediaInfo)](https://avow.tech/blog/india-is-our-biggest-market-outside-germany-says-avows-ashwin-shekhar-bestmediainfo/): India is our biggest market outside Germany, says AVOW’s Ashwin Shekhar (BestMediaInfo)
- [Why OEM Placements Are a Game-Changer for App Installs and OTT App Visibility](https://avow.tech/blog/oem-placements-are-a-game-changer-for-app-installs/): The mobile landscape is an increasingly saturated and expensive battleground. For app marketers and developers aiming for app installs, relying solely on traditional channels like…
- [Seize the Shopping Season: A Global Holiday and Event Calendar for Mobile Advertisers in 2025](https://avow.tech/blog/global-holiday-and-event-calendar-for-advertisers/): Preparation is key. And there is no better time to begin preparing for the year ahead than right here and now. Maximize your e-commerce app’s…
- [Fall Fruits: The DMA’s Harvest Begins](https://avow.tech/blog/fall-fruits-the-dmas-harvest-begins/): This article was originally published on LinkedIn. In this latest in a series of DMA articles by AVOW CEO Robert Wildner, he explores the significant…
- [10 Must-Have Features for High-Performing Over-the-Top Apps](https://avow.tech/blog/10-features-for-high-performing-over-the-top-apps/): The digital streaming explosion, fueled by faster internet and affordable smartphones, has catapulted over-the-top apps to the forefront of media consumption. The global OTT market,…
- [Introducing #OurVow: AVOW’s Commitment to Inclusivity and Diversity](https://avow.tech/blog/our-vow/): At AVOW, we believe diversity is the cornerstone of innovation and progress. With over 31 nationalities represented, we proudly stand for inclusivity and the values…
- [The Ultimate Guide to Scale Quick Commerce and E-Commerce Apps in a Mobile-First World](https://avow.tech/blog/the-ultimate-guide-to-scale-e-commerce-apps/): The digital retail landscape is in constant motion, with consumer demands for speed and convenience redefining how businesses operate. In this dynamic environment, a robust…
- [The Streaming Revolution: How OTT Apps Are Redefining Entertainment](https://avow.tech/blog/how-ott-apps-are-redefining-entertainment/): The global OTT market is not just growing, it’s skyrocketing. By 2025, it’s projected to reach a staggering revenue of $343 billion, with an annual…
- [10 E-Commerce and Quick Commerce Trends To Watch Out for in 2025](https://avow.tech/blog/10-trends-to-watch-for-in-quick-e-commerce-apps/): As per experts, online retail revenue will soon surpass $6.8 trillion by 2025. The e-commerce landscape is a dynamic one, constantly evolving to meet the…
- [[Watch] Ashwin Shekhar Interview on Singular’s Growth Masterminds Podcast](https://avow.tech/blog/ashwin-shekhar-singular-growth-masterminds-podcast/): User acquisition via mobile OEMs is undergoing a significant transformation. What once was a simple, often unnoticed pre-install has evolved into three distinct types of…
- [How To Leverage Seasonal Advertising To Scale Your App Growth and Revenue](https://avow.tech/blog/mobile-app-marketing-seasonal-ads-for-app-growth/): Across the world, online holiday sales in 2024 totaled $1.2 trillion, based on information from the software provider Salesforce. It reflects a 3% increase compared…
- [Buy Now, Pay Later Apps (BNPL): Advertise Smarter, Grow Faster with Mobile OEMs](https://avow.tech/blog/boost-bnpl-app-growth-mobile-oem-advertising/):   “Buy Now, Pay Later” (BNPL) apps are changing the game by offering flexible payment options that alleviate the burden of full upfront payments. As…
- [Converting App Installs to Loyal Buyers: 10 Retention Strategies That Work](https://avow.tech/blog/app-installs-loyal-customers-retention-strategies/): A high customer retention rate is essential for a business’s long-term health, as it’s significantly more profitable to keep an existing customer than to acquire…
- [Iklan Seluler Solusi Kampanye Digital Berbiaya Murah (INAnews)](https://avow.tech/blog/iklan-seluler-solusi-kampanye-digital-berbiaya-murah-inanews/): Iklan Seluler Solusi Kampanye Digital Berbiaya Murah (INAnews)
- [Iklan OEM Seluler Strategi Jitu Perkuat Branding (Investor.id)](https://avow.tech/blog/iklan-oem-seluler-strategi-jitu-perkuat-branding-investor-id-2/): Iklan OEM Seluler Strategi Jitu Perkuat Branding (Investor.id)
- [Iklan OEM Seluler Strategi Jitu Perkuat Branding (Investor.id)](https://avow.tech/blog/iklan-oem-seluler-strategi-jitu-perkuat-branding-investor-id/): Iklan OEM Seluler Strategi Jitu Perkuat Branding (Investor.id)
- [International Trading Apps Are Finding User Acquisition Success with Mobile OEMs in a Regulated Industry- Ashwin Shekhar, Co-Founder and CRO, AVOW.](https://avow.tech/blog/international-trading-apps-are-finding-user/): International Trading Apps Are Finding User Acquisition Success with Mobile OEMs in a Regulated Industry- Ashwin Shekhar, Co-Founder and CRO, AVOW.
- [International Trading Apps Are Finding User Acquisition Success with Mobile OEMs in a Regulated Industry- Ashwin Shekhar, Co-Founder and CRO, AVOW.](https://avow.tech/blog/international-trading-apps-are-finding-user/): International Trading Apps Are Finding User Acquisition Success with Mobile OEMs in a Regulated Industry- Ashwin Shekhar, Co-Founder and CRO, AVOW.
- [E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising](https://avow.tech/blog/e-commerces-customer-magnet-reach-the-right-user-audience-with-mobile-oem-advertising/): E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising (Mobile Marketing Magazine)
- [End of the Season: The Digital Markets Act (DMA) Shines On](https://avow.tech/blog/end-of-the-season-the-dma-shines-on/): This article was originally published on LinkedIn. Robert Wildner, CEO of AVOW, reflects on the EU’s Digital Markets Act (DMA) as it marks a year…
- [Beyond the App Store: How Mobile OEM Ads are Redefining App Visibility](https://avow.tech/blog/mobile-app-advertising-how-mobile-oem-ads-help/): Today, app launch campaign costs range somewhere between $5,000 and $100,000. The mobile app landscape is a battlefield, and for commerce apps, the war for…
- [Transaksi Buy Now Pay Later Diperkirakan Terus Meningkat, Didorong Pertumbuhan E-Commerce (Tempo)](https://avow.tech/blog/transaksi-buy-now-pay-later-diperkirakan-terus-meningkat-didorong-pertumbuhan-e-commerce-tempo-2/): Transaksi Buy Now Pay Later Diperkirakan Terus Meningkat, Didorong Pertumbuhan E-Commerce (Tempo)
- [Transaksi Buy Now Pay Later Diperkirakan Terus Meningkat, Didorong Pertumbuhan E-Commerce (Tempo)](https://avow.tech/blog/transaksi-buy-now-pay-later-diperkirakan-terus-meningkat-didorong-pertumbuhan-e-commerce-tempo/): Transaksi Buy Now Pay Later Diperkirakan Terus Meningkat, Didorong Pertumbuhan E-Commerce (Tempo)
- [Let’s Get “Quizzical”: Which Advertising Strategy/Channel Is Right for Your Shopping App?](https://avow.tech/blog/advertising-strategy-shopping-app/): The mobile app market is fiercely competitive, with new and established players constantly vying for user attention. How many users, exactly? According to the Adjust…
- [Protecting Diversity in Germany and Beyond – Our Vow for the Future](https://avow.tech/blog/protecting-diversity-germany-commitment-future/): Say NO to intolerance. Support the values that make our society strong.
- [Meet the A-Team: Julie Huang, Director of Business Development at AVOW](https://avow.tech/blog/meet-julie-huang-director-business-development-avow/): How Julie is Cooking Up Success and Driving Expansion at AVOW
- [Gamescom 2024 Highlights: Powering Up Your Game and Popping the Champagne with AVOW and KYLN](https://avow.tech/blog/avow-kyln-gamescom-2024/): Game On, Cologne!
- [All AVOW Guides, in One Convenient Location](https://avow.tech/blog/all-avow-guides/): Your one stop for all of our guides
- [The World of Mobile Game Distribution: Challenges and the KYLN Solution](https://avow.tech/blog/mobile-game-distribution-challenges-kyln-solution/): A look at the challenges faced by game developers and the solution KYLN provides to address those challenges
- [Fast Food, Fast Rides: How OEM Partnerships Accelerate Growth for Food Delivery & Mobility Apps](https://avow.tech/blog/oem-partnerships-growth-food-delivery-mobility-apps/): In a world where food delivery and ride-hailing apps are battling for user attention, mobile OEM advertising emerges as a strategic game-changer. With over 3…
- [Understanding the Power of Branding with Mobile OEM Advertising](https://avow.tech/blog/understanding-branding-mobile-oem-advertising/): A breakdown of how you can achieve branding success with mobile OEMs.
- [Feel the Heat: the DMA-Summer Continues](https://avow.tech/blog/feel-the-heat-the-dma-summer-continues/): This article was originally published on LinkedIn. Robert Wildner, CEO of AVOW, highlights the EU’s tough stance on the Digital Markets Act (DMA) affecting Meta,…
- [OEM Seluler Jadi Saluran Baru Akuisisi Pengguna Fintech (Investor.id)](https://avow.tech/blog/oem-seluler-jadi-saluran-baru-akuisisi-pengguna-fintech-investor-id-2/): OEM Seluler Jadi Saluran Baru Akuisisi Pengguna Fintech (Investor.id)
- [OEM Seluler Jadi Saluran Baru Akuisisi Pengguna Fintech (Investor.id)](https://avow.tech/blog/oem-seluler-jadi-saluran-baru-akuisisi-pengguna-fintech-investor-id/): OEM Seluler Jadi Saluran Baru Akuisisi Pengguna Fintech (Investor.id)
- [Strengthening Success: Our Partnership with AppsFlyer](https://avow.tech/blog/strengthening-success-partnership-appsflyer/): AVOW Has Been Nominated as an AppsFlyer Agency Partner at the Premier Level   In the dynamic landscape of mobile advertising, partnerships that drive innovation…
- [Understanding the Power of Branding with Mobile OEM Advertising](https://avow.tech/blog/understanding-the-power-of-branding-with-mobile-oem-advertising-2/): Understanding the Power of Branding with Mobile OEM Advertising
- [Understanding the Power of Branding with Mobile OEM Advertising](https://avow.tech/blog/understanding-the-power-of-branding-with-mobile-oem-advertising/): Understanding the Power of Branding with Mobile OEM Advertising
- [The 12 Must-Have Features for High-Performing E-Commerce and Quick Commerce Apps](https://avow.tech/blog/12-app-features-every-commerce-app-should-have/): In the ever-evolving world of digital marketing, the conversation has shifted. It’s no longer a debate over whether to have a mobile presence, but how…
- [The Rise of Quick Commerce: How Speed Is Reshaping User Expectations](https://avow.tech/blog/what-is-quick-commerce-and-how-its-shaping-business/): What is quick commerce? The way people shop has drastically changed. We’ve moved from leisurely browsing in stores to the instant gratification of online shopping.…
- [Everything you need to know about the trends in the mobile gaming industry](https://avow.tech/blog/mobile-gaming-trends-every-marketer-should-know/): The mobile gaming industry caters to over 3 billion gamers worldwide. As such, it is dynamic and ever-evolving, constantly redefining how players interact with digital…
- [App Discovery Tactics: Make Your Shopping App a User Magnet](https://avow.tech/blog/app-discovery-tactics-shopping-app-user-magnet/): App discovery tactics for shopping apps help you stand out in a crowded marketplace. With the right strategic moves, you can turn browsers into buyers…
- [Fast Food, Fast Rides: Cómo las asociaciones OEM impulsan el éxito de las apps de reparto y movilidad (MarketingDirecto)](https://avow.tech/blog/fast-food-fast-rides-como-las-asociaciones-oem-impulsan-el-exito-de-las-apps-de-reparto-y-movilidad-marketingdirecto/): Fast Food, Fast Rides: Cómo las asociaciones OEM impulsan el éxito de las apps de reparto y movilidad (MarketingDirecto)
- [E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising (Mobidictum)](https://avow.tech/blog/e-commerces-customer-magnet-reach-the-right-user-audience-with-mobile-oem-advertising-mobidictum/): E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising (Mobidictum)
- [Un imán para clientes de comercio electrónico: llegar al público de usuarios adecuado con la publicidad móvil OEM (MarketingDirecto)](https://avow.tech/blog/un-iman-para-clientes-de-comercio-electronico-llegar-al-publico-de-usuarios-adecuado-con-la-publicidad-movil-oem-marketingdirecto/): Un imán para clientes de comercio electrónico: llegar al público de usuarios adecuado con la publicidad móvil OEM (MarketingDirecto)
- [Avow Gandeng Mitra OEM Tawarkan Akses ke 1,5 Miliar Pengguna Smartphone RI](https://avow.tech/blog/avow-gandeng-mitra-oem-tawarkan-akses-ke-15-miliar-pengguna-smartphone-ri/): Avow Gandeng Mitra OEM Tawarkan Akses ke 1,5 Miliar Pengguna Smartphone RI
- [From Black Friday to Diwali: Mobile OEM Advertising Tips for Every Market](https://avow.tech/blog/get-app-ready-for-shopping-season-mobile-oem-ads/): The shopping season usually reaches its peak in Q3 and Q4 of the year. In India, major festivals like Diwali drive sales. Meanwhile, in the…
- [E-commerce App Success: Reach the Right User Audience with Mobile OEM Advertising](https://avow.tech/blog/e-commerce-reach-right-user-mobile-oem-advertising/): Why Ecommerce Reach Needs New Channels E-commerce reach on mobile is a constant battle for brands. This challenge intensified during the COVID 19 pandemic as…
- [AVOW’s ultimate guide to mobile OEM Ad formats in 2024 (Mobidictum)](https://avow.tech/blog/avows-ultimate-guide-to-mobile-oem-ad-formats-in-2024-mobidictum-2/): AVOW’s ultimate guide to mobile OEM Ad formats in 2024 (Mobidictum)
- [AVOW’s ultimate guide to mobile OEM Ad formats in 2024 (Mobidictum)](https://avow.tech/blog/avows-ultimate-guide-to-mobile-oem-ad-formats-in-2024-mobidictum/): AVOW’s ultimate guide to mobile OEM Ad formats in 2024 (Mobidictum)
- [Saved By the Bell: AVOW Rings in Summer with an Ultimate 90s Party!](https://avow.tech/blog/avow-90s-summer-party-2024/): Click! Click! Boom! AVOW Summer Party Photo Gallery Ready to relive the night? We saved all the best moments from the AVOW 90s Summer Party…
- [Dispelling 7 Misunderstandings about Mobile OEM Advertising (Mobidictum)](https://avow.tech/blog/dispelling-7-misunderstandings-about-mobile-oem-advertising-mobidictum/): Dispelling 7 Misunderstandings about Mobile OEM Advertising (Mobidictum)
- [Top 5 Mobile OEM Ad Formats to Boost Your Campaigns](https://avow.tech/blog/top-5-mobile-oem-ad-formats-to-boost-your-campaigns/): There is an undue advantage to companies that use Mobile Original Equipment Manufacturer (OEM) advertising. But why should businesses rely on Mobile OEM ad formats…
- [10 Essential player retention strategies to employ to retain players for your mobile gaming app](https://avow.tech/blog/retention-strategies-for-mobile-gaming-app-players/): In the fiercely competitive landscape of mobile gaming, acquiring new users is only half the battle. The true measure of a mobile game’s long-term success…
- [Summer Olympics in Paris heats up mobile advertising opportunities (Indian Television)](https://avow.tech/blog/summer-olympics-in-paris-heats-up-mobile-advertising-opportunities-indian-television/): Summer Olympics in Paris heats up mobile advertising opportunities (Indian Television)
- [Boiling Hot: It’s a DMA Summer](https://avow.tech/blog/boiling-hot-its-a-digital-markets-act-dma-summer/): This article was originally published on LinkedIn. Robert Wildner, CEO of AVOW discusses how the EU’s Digital Markets Act (DMA) has significantly reshaped the digital…
- [Summer Olympics in Paris Heats Up Mobile Advertising Opportunities](https://avow.tech/blog/summer-olympics-paris-mobile-advertising/): Mobile OEM Advertising Joins the Race for Olympic Gold A global stage beckons later this month with the 2024 Summer Olympics in Paris. Transcending mere…
- [Why mobile OEM advertising is essential for e-commerce success (Brand Equity)](https://avow.tech/blog/why-mobile-oem-advertising-is-essential-for-e-commerce-success-brand-equity/): Why mobile OEM advertising is essential for e-commerce success (Brand Equity)
- [Hyper-casual to hardcore: How to tailor your game’s marketing strategy by genre](https://avow.tech/blog/marketing-strategies-for-apps-and-how-to-tailor-it/): The global Mobile Games market is expected to generate revenues of around $126.06 billion by 2025. Marketers always struggle with the question, “What are the…
- [Mobile OEM Ads vs. Traditional Mobile Advertising: Which is Right for Your Strategy?](https://avow.tech/blog/mobile-oem-ads-vs-traditional-mobile-advertising/): Mobile advertising has quickly become an essential strategy for businesses aiming to capture user attention and drive engagement in today’s fast-paced digital environment. However, finding…
- [Influential Women in Mobile Marketing](https://avow.tech/blog/influential-women-in-mobile-marketing/): In the rapidly evolving landscape of mobile marketing, a shift is taking place, marked by the increasing influence and leadership of women. From pioneering new…
- [Avow übernimmt die Werbevermarktung vom Samsung Galaxy Store (Adzine)](https://avow.tech/blog/avow-ubernimmt-die-werbevermarktung-vom-samsung-galaxy-store-adzine/): Avow übernimmt die Werbevermarktung vom Samsung Galaxy Store (Adzine)
- [Behind the Apps Ep 2: FinTech User Acquisition with Exness – The Mobile Trade App](https://avow.tech/blog/behind-the-apps-episode-2-exness-mobile-trading-app/): In this second episode of Behind the Apps: Mobile Marketing Talks, host David Murphy talks to Sotiris Sotiriadis, the Paid Media Team Lead at Exness,…
- [AVOW trở thành đối tác chính quản lý inventory quảng cáo trên Galaxy App Store của Samsung tại thị trường châu Âu (Advertising Vietnam)](https://avow.tech/blog/avow-tro-thanh-doi-tac-chinh-quan-ly-inventory-quang-cao-tren-galaxy-app-store-cua-samsung-tai-thi-truong-chau-au-advertising-vietnam-2/): AVOW trở thành đối tác chính quản lý inventory quảng cáo trên Galaxy App Store của Samsung tại thị trường châu Âu (Advertising Vietnam)
- [AVOW trở thành đối tác chính quản lý inventory quảng cáo trên Galaxy App Store của Samsung tại thị trường châu Âu (Advertising Vietnam)](https://avow.tech/blog/avow-tro-thanh-doi-tac-chinh-quan-ly-inventory-quang-cao-tren-galaxy-app-store-cua-samsung-tai-thi-truong-chau-au-advertising-vietnam/): AVOW trở thành đối tác chính quản lý inventory quảng cáo trên Galaxy App Store của Samsung tại thị trường châu Âu (Advertising Vietnam)
- [15 Trending Mobile Gaming Genres in 2025: What Developers Should Watch and Build](https://avow.tech/blog/trending-gaming-genres-developers-should-watch-this/): The gaming industry is evolving faster than ever, with innovation in game development, game engines, and player preferences redefining the playing field. As we move…
- [Samsung Gandeng AVOW Optimalkan Penjualan Inventaris Seluler di Uni Eropa](https://avow.tech/blog/samsung-gandeng-avow-optimalkan-penjualan-inventaris-seluler-di-uni-eropa/): Samsung Gandeng AVOW Optimalkan Penjualan Inventaris Seluler di Uni Eropa
- [AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (AdTech Today)](https://avow.tech/blog/avow-becomes-key-partner-for-managing-samsungs-galaxy-app-store-inventory-sales-in-the-eu-adtech-today/): AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (AdTech Today)
- [AVOW and Samsung partner to expand advertising reach in European market (PocketGamer.biz)](https://avow.tech/blog/avow-and-samsung-partner-to-expand-advertising-reach-in-european-market-pocketgamer-biz/): AVOW and Samsung partner to expand advertising reach in European market (PocketGamer.biz)
- [AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU (Mobile Marketing)](https://avow.tech/blog/avow-becomes-key-partner-for-managing-samsungs-galaxy-app-store-inventory-sales-in-the-eu-mobile-marketing/): AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU (Mobile Marketing)
- [AVOW becomes key partner for managing Samsung’s Galaxy App Store Inventory Sales in the EU (Mobidictum)](https://avow.tech/blog/avow-becomes-key-partner-for-managing-samsungs-galaxy-app-store-inventory-sales-in-the-eu-mobidictum/): AVOW becomes key partner for managing Samsung’s Galaxy App Store Inventory Sales in the EU (Mobidictum)
- [AVOW collaborates with Samsung for Galaxy Store inventory sales in Europe (MediaBrief)](https://avow.tech/blog/avow-collaborates-with-samsung-for-galaxy-store-inventory-sales-in-europe-mediabrief/): AVOW collaborates with Samsung for Galaxy Store inventory sales in Europe (MediaBrief)
- [AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (CXO today)](https://avow.tech/blog/avow-becomes-key-partner-for-managing-samsungs-galaxy-app-store-inventory-sales-in-the-eu-cxo-today/): AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (CXO Today)
- [AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (ADgully)](https://avow.tech/blog/avow-becomes-key-partner-for-managing-samsungs-galaxy-app-store-inventory-sales-in-the-eu-adgully/): AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (ADgully)
- [AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (EIN Presswire)](https://avow.tech/blog/avow-becomes-key-partner-for-managing-samsungs-galaxy-app-store-inventory-sales-in-the-eu-ein-presswire/): AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU (EIN Presswire)
- [Cách mạng hóa chiến lược quảng cáo trên di động năm 2024 thông qua hướng dẫn toàn diện về các định dạng quảng cáo kênh Mobile OEM của AVOW (Advertising Vietnam)](https://avow.tech/blog/cach-mang-hoa-chien-luoc-quang-cao-tren-di-dong-nam-2024-thong-qua-huong-dan-toan-dien-ve-cac-dinh-dang-quang-cao-kenh-mobile-oem-cua-avow-advertising-vietnam/): Cách mạng hóa chiến lược quảng cáo trên di động năm 2024 thông qua hướng dẫn toàn diện về các định dạng quảng cáo kênh…
- [AVOW Announces New Partnership with Samsung to Offer Mobile Ads in Europe](https://avow.tech/blog/galaxy-store-avow-announces-new-partnership/): Boundless Opportunities for App Developers in Samsung’s Galaxy Store AVOW becomes key partner to manage Samsung’s Galaxy App Store inventory sales in the EU, a…
- [Memahami Iklan OEM Seluler, Format, serta Alat Ukurnya (Marketeers)](https://avow.tech/blog/memahami-iklan-oem-seluler-format-serta-alat-ukurnya-marketeers/): Memahami Iklan OEM Seluler, Format, serta Alat Ukurnya (Marketeers)
- [12 Reasons why mobile OEM advertising is a game-changer for gaming app installs](https://avow.tech/blog/ads-for-mobile-games-why-pick-mobile-oem-ads/): In the fiercely competitive world of mobile gaming, standing out is more challenging than ever. Traditional advertising channels are saturated, and user acquisition costs are…
- [Revolutionize Your Mobile Advertising Strategy in 2025 with Our Comprehensive Mobile OEM Ad Formats Guide](https://avow.tech/blog/our-comprehensive-mobile-oem-ad-formats-guide/): Are you ready to revolutionize your mobile advertising strategy in 2024? We are thrilled to introduce our latest comprehensive guide on Mobile OEM Ad Formats!…
- [Game on: 15 must-have features to build a high-retention mobile gaming app](https://avow.tech/blog/features-a-retention-mobile-gaming-app-should-have/): In today’s hypercompetitive app store ecosystem, downloading your mobile game is only the beginning. The real battle begins once users launch the game and decide…
- [Mobile OEM Ad Formats Guide](https://avow.tech/blog/mobile-oem-ad-formats-guide/):   Introduction to Mobile OEM Ads, OEM Ad Types, and OEM Ad Formats Mobile OEM advertising is a distinct form of digital marketing where ads…
- [Euro 2024: How Mobile OEM Advertising Can Score Big with Football Fans on the Go (Mobile Marketing Magazine)](https://avow.tech/blog/euro-2024-how-mobile-oem-advertising-can-score-big-with-football-fans-on-the-go-mobile-marketing-magazine/): Euro 2024: How Mobile OEM Advertising Can Score Big with Football Fans on the Go (Mobile Marketing Magazine)
- [GOAL! Engage Fans and Score User Acquisition Wins with Targeted Mobile Ads During Football Events](https://avow.tech/blog/euro-2024-mobile-ads-and-mobile-oem-advertising/): The beautiful game is back, and with Euro 2024 kicking off in Germany, fans worldwide are gearing up for a month of unforgettable football. But…
- [Debunking 6 Misconceptions About Mobile OEM Advertising (MartechAsia)](https://avow.tech/blog/debunking-6-misconceptions-about-mobile-oem-advertising-martechasia-2/): Debunking 6 Misconceptions About Mobile OEM Advertising (MartechAsia)
- [Debunking 6 Misconceptions About Mobile OEM Advertising (MartechAsia)](https://avow.tech/blog/debunking-6-misconceptions-about-mobile-oem-advertising-martechasia/): Debunking 6 Misconceptions About Mobile OEM Advertising (MartechAsia)
- [The ultimate handbook to building a powerful fintech app in 2025 and beyond](https://avow.tech/blog/the-ultimate-guide-to-build-a-powerful-fintech-app/): The global fintech industry is revolutionizing how we manage our finances, invest, borrow, and make payments. With the increasing demand for seamless digital experiences, fintech…
- [The Ultimate Guide to Building and Marketing a Successful Dating App](https://avow.tech/blog/guide-to-build-and-market-a-successful-dating-app/): The dating app industry has experienced unprecedented growth over the past decade, transforming how people connect and form relationships. With millions of users worldwide, as…
- [Behind the Apps Ep 1: Mobile Game UA with Tripledot Studios](https://avow.tech/blog/behind-the-apps-episode-1-tripledot-studios/): The debut episode of Behind the Apps! Behind the Apps: Mobile Marketing Talks is a video interview series by AVOW and hosted by mobile marketing…
- [Mobile OEM Marketing in 2024 – Seven Reasons Why It Is Not Just a Fleeting Trend (Financial Express)](https://avow.tech/blog/mobile-oem-marketing-in-2024-seven-reasons-why-it-is-not-just-a-fleeting-trend-financial-express/): Mobile OEM Marketing in 2024 – Seven Reasons Why It Is Not Just a Fleeting Trend (Financial Express)
- [Unlocked! Breaking Barriers with Alternative App Stores for Fintech and Crypto Apps](https://avow.tech/blog/alternative-app-stores-for-fintech-and-crypto-apps/): Fintech is booming, with crypto and forex trading on the rise around the world. But app store rules are making it tough for finance companies…
- [Separating Fact from Myth: Debunking 7 Misconceptions About Mobile OEM Advertising](https://avow.tech/blog/7-misconceptions-about-mobile-oem-advertising/):   Think you know the ins and outs of mobile advertising? Perhaps it’s time to think again. Especially with mobile Original Equipment Manufacturer (OEM) advertising,…
- [7 Emerging Fintech Trends in App Development for 2025](https://avow.tech/blog/7-emerging-fintech-trends-in-app-development/): The fintech industry is transforming rapidly, driven by digital innovation, artificial intelligence (AI), and evolving user expectations. As we navigate through 2025, fintech app development…
- [AVOW schließt sich mit dem ehemaligen GameBake-Team zusammen und gründet KYLN: Der Game-Changer in App-Distribution (Mobilbranche) ](https://avow.tech/blog/avow-schliest-sich-mit-dem-ehemaligen-gamebake-team-zusammen-und-grundet-kyln-der-game-changer-in-app-distribution-mobilbranche-2/): AVOW schließt sich mit dem ehemaligen GameBake-Team zusammen und gründet KYLN: Der Game-Changer in App-Distribution (Mobilbranche)
- [AVOW schließt sich mit dem ehemaligen GameBake-Team zusammen und gründet KYLN: Der Game-Changer in App-Distribution (Mobilbranche) ](https://avow.tech/blog/avow-schliest-sich-mit-dem-ehemaligen-gamebake-team-zusammen-und-grundet-kyln-der-game-changer-in-app-distribution-mobilbranche/): AVOW schließt sich mit dem ehemaligen GameBake-Team zusammen und gründet KYLN: Der Game-Changer in App-Distribution (Mobilbranche)
- [10 Proven User Retention Strategies for Fintech Apps to Reduce Churn](https://avow.tech/blog/10-fintech-retention-tactics-for-churn-reduction/): In today’s competitive fintech landscape, getting a new user to download your app is only the beginning. The real challenge? According to a report, 73%…
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Yahoo!)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution-yahoo/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Yahoo!)
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN (Mobidictum)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-mobidictum/): AVOW Joins Forces With Former GameBake Team, Forming KYLN (Mobidictum)
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Silicon Canals)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution-silicon-canals/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Silicon Canals)
- [AVOW Joins Forces with GameBake Founders to Launch KYLN (MediaBrief)](https://avow.tech/blog/avow-joins-forces-with-gamebake-founders-to-launch-kyln-mediabrief-2/): AVOW Joins Forces with GameBake Founders to Launch KYLN (MediaBrief)
- [AVOW Joins Forces with GameBake Founders to Launch KYLN (MediaBrief)](https://avow.tech/blog/avow-joins-forces-with-gamebake-founders-to-launch-kyln-mediabrief/): AVOW Joins Forces with GameBake Founders to Launch KYLN (MediaBrief)
- [Taking App Distribution to New Heights: An Interview with Michael Hudson, CEO of KYLN](https://avow.tech/blog/taking-app-distribution-to-new-heights-an-interview-with-michael-hudson-ceo-of-kyln/):     In this exclusive interview with Michael Hudson, CEO of KYLN we discuss the game-changing news of KYLN joining forces with AVOW. This strategic…
- [10 Impactful ways AI and machine learning are revolutionizing fintech app development](https://avow.tech/blog/ai-in-fintech-how-ai-and-ml-impacts-app-development/): AI and machine learning are more than just buzzwords in the financial technology space—they’re game-changers. Artificial intelligence is transforming how fintech companies develop, scale, and…
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Bakersfield)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution-bakersfield/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Bakersfield)
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Business Wire)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution-business-wire/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Business Wire)
- [AVOW joins forces with former GameBake team, forming KYLN (INDIAN television)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-indian-television/): AVOW joins forces with former GameBake team, forming KYLN (INDIAN television)
- [AVOW Joins Forces With Ex-Gamebake Team To Form KYLN: The Game-Changer in App Distribution (Mobile Marketing Magazine)](https://avow.tech/blog/avow-joins-forces-with-ex-gamebake-team-to-form-kyln-the-game-changer-in-app-distribution-mobile-marketing-magazine-2/): AVOW Joins Forces With Ex-Gamebake Team To Form KYLN: The Game-Changer in App Distribution (Mobile Marketing Magazine)
- [AVOW Joins Forces With Ex-Gamebake Team To Form KYLN: The Game-Changer in App Distribution (Mobile Marketing Magazine)](https://avow.tech/blog/avow-joins-forces-with-ex-gamebake-team-to-form-kyln-the-game-changer-in-app-distribution-mobile-marketing-magazine/): AVOW Joins Forces With Ex-Gamebake Team To Form KYLN: The Game-Changer in App Distribution (Mobile Marketing Magazine)
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (CXO today)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution-2-2/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (CXO today)
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (CXO today)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution-2/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (CXO today)
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Passionate in Marketing)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution-3/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Passionate in Marketing)
- [AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Passionate in Marketing)](https://avow.tech/blog/avow-joins-forces-with-former-gamebake-team-forming-kyln-the-game-changer-in-app-distribution/): AVOW Joins Forces With Former GameBake Team, Forming KYLN: The Game-Changer in App Distribution (Passionate in Marketing)
- [AVOW and KYLN – A Vision Realized: From App Distribution to User Acquisition](https://avow.tech/blog/avow-and-kyln-a-vision-realized-from-app-distribution-to-user-acquisition/):   A message from Robert Wildner, CEO of AVOW Today marks a pivotal moment in our journey, a new chapter with exciting possibilities that fills…
- [7 powerful ways mobile OEM advertising drives fintech app growth](https://avow.tech/blog/fintech-marketing-mobile-oem-ads-drive-app-growth/): In 2024, the fintech market was worth around USD 394.88 billion. It is projected to reach USD 1,126.64 billion by 2032. These stats indicate that…
- [Meet the A-team: Viorel Cojocari, Director of Business Development at AVOW](https://avow.tech/blog/meet-the-a-team-viorel-cojocari-director-of-business-development-at-avow/): In this installment of “Meet the A-team,” we’re thrilled to spotlight Viorel Cojocari, Director of Business Development at AVOW. Viorel shares his journey to joining…
- [Spring Is in the Air, and the Digital Markets Act Blossoms](https://avow.tech/blog/the-digital-markets-act-blossoms/): By Robert Wildner, Co-Founder & CEO at AVOW “There is nothing permanent except change,” observed the ancient Greek philosopher Heraclitus—too true. Yet for the past…
- [17 key features every successful fintech app should have](https://avow.tech/blog/fintech-app-development-key-features-to-consider/): There are over 30,000 fintech apps in the world today. Yet there is so much room for innovation. The reason is simple: the fintech industry…
- [Fintech Apps and Mobile OEM Advertising: A Match Made in Heaven](https://avow.tech/blog/fintech-apps-and-mobile-oem-advertising-a-match-made-in-heaven-2/): Fintech Apps and Mobile OEM Advertising: A Match Made in Heaven
- [Fintech Apps and Mobile OEM Advertising: A Match Made in Heaven](https://avow.tech/blog/fintech-apps-and-mobile-oem-advertising-a-match-made-in-heaven/): Fintech Apps and Mobile OEM Advertising: A Match Made in Heaven
- [The rise of fintech apps: Transforming the financial landscape](https://avow.tech/blog/the-rise-of-fintech-apps-in-financial-landscape/): The financial services industry has dramatically transformed over the past decade, thanks to the rapid rise of financial technology (fintech). Fintech apps have become a…
- [How mobile OEM advertising can help scale your dating app](https://avow.tech/blog/dating-app-advertising-with-mobile-oem-advertising/): The dating app market is more competitive than ever, with thousands of apps vying for users’ attention. Traditional app advertising and marketing strategies like social…
- [10 Top marketing strategies to help scale new dating apps](https://avow.tech/blog/marketing-strategies-for-an-app-to-boost-growth/): You might wonder why you, as a marketer, need to learn about the top marketing strategies for an app. Do you know that over 350…
- [Mastering Mobile OEM Advertising: Media Buying, Smart KPIs, and AVOW Intelligence](https://avow.tech/blog/media-buying-smart-kpis-and-avow-intelligence-2/): Learn how AVOW leverages its proprietary AVOW Intelligence tool and strategic media buying to optimize mobile user acquisition, focusing on down-funnel KPIs and OEM partnerships…
- [Behind the Apps: Mobile Marketing Talks – New Interview Series Coming Soon](https://avow.tech/blog/behind-the-apps-mobile-marketing-talks-coming-soon-to-avow/):   “Conversations with the People Making the Smartest Moves in Mobile” Behind the Apps: Mobile Marketing Talks is a forthcoming video interview series by AVOW…
- [How to Create a Dating App From Scratch: Idea to Launch](https://avow.tech/blog/how-to-create-successful-dating-apps-from-scratch/): In today’s digital-first world, dating apps have become a conduit for modern relationships. The online dating app market is booming, with millions of users swiping,…
- [AVOW Partners with Top Mobile OEMs, Covering 62% of India’s Market Share](https://avow.tech/blog/avow-partners-with-top-mobile-oems-covering-62-of-indias-market-share/): AVOW Partners with Top Mobile OEMs, Covering 62% of India’s Market Share
- [The Digital Markets Act: What a Difference a Month Makes](https://avow.tech/blog/digital-markets-act-dma-one-month-review/): It’s been just over a month since the European Union’s (EU) landmark Digital Markets Act (DMA) launched. As of March 6, this pivotal moment forced…
- [Global love: Adapting your dating app for international audiences](https://avow.tech/blog/how-to-create-an-appealing-international-dating-app/): The dating app industry is booming, with over 381 million users worldwide seeking meaningful connections. But breaking into international markets isn’t as simple as launching…
- [How can you use data to measure app user retention?](https://avow.tech/blog/how-can-you-use-data-to-measure-app-user-retention/): Did you know that every year, over 255 billion apps are downloaded? Interestingly, a global survey shows that around 25% of apps are only used…
- [International Pet Day and the A-Team: A Chat with Selin Songur](https://avow.tech/blog/international-pet-day-and-the-a-team-a-chat-with-selin-songur/): In this interview, we sit down with Selin Songur, the Senior Manager of People and Talent at AVOW, to delve into her passionate involvement in…
- [The essentials of building a dating app that connects hearts: Features, UX, and monetization](https://avow.tech/blog/how-to-build-a-dating-app-essential-features/): The global dating app market has been growing for over a decade, providing a platform for millions of people searching for love and company. The…
- [Third-Party App Stores: A Developer’s Comprehensive Guide](https://avow.tech/blog/third-party-app-stores-a-comprehensive-guide/): With over 7.2 billion smartphones in use globally, that number is expected to grow in the years ahead. For app developers and marketers, this presents…
- [Alternative app stores and their importance in the mobile advertising landscape](https://avow.tech/blog/alternative-app-stores-and-their-importance-in-the-mobile-advertising-landscape/): Alternative app stores and their importance in the mobile advertising landscape
- [DMA Uni Eropa Mendunia: Peraturan Anti Monopoli Ekosistem Digital Indonesia](https://avow.tech/blog/dma-uni-eropa-mendunia-peraturan-anti-monopoli-ekosistem-digital-indonesia/): DMA Uni Eropa Mendunia: Peraturan Anti Monopoli Ekosistem Digital Indonesia
- [Comparing Popular Third-Party App Stores: A Detailed Review](https://avow.tech/blog/comparing-popular-third-party-stores-apps/): There are so many alternative app stores around the globe today, and this number continues to grow. As the mobile app market continues to grow,…
- [Huawei announces strategic partnership with AVOW](https://avow.tech/blog/huawei-announces-strategic-partnership-with-avow-business-of-apps/): Huawei announces strategic partnership with AVOW (Business of Apps)
- [Mastering Mobile Advertising: Harmonizing Human Expertise with Tech in Media Buying, Smart KPIs, and AVOW Intelligence](https://avow.tech/blog/media-buying-smart-kpis-and-avow-intelligence/): In the digital age, mobile advertising has started to take center stage the marketing landscape. With billions of people glued to their mobile devices, brands…
- [5 Common challenges you face on 3rd party app stores and how to overcome them](https://avow.tech/blog/5-common-challenges-on-3rd-party-app-stores/): Learn about different types of challenges that you will encounter in 3rd party app stores and learn ways you can use to overcome them.
- [Mobile-First Sports Consumption: Transforming the IPL and Sports Marketing Landscape](https://avow.tech/blog/mobile-first-sports-consumption-transforming-the-ipl-and-sports-marketing-landscape/): The 17th season of the Indian Premier League (IPL) is set to commence on Friday, March 22, 2024, promising to further leverage mobile technology and…
- [Time To Be Bowled Over: The Synergy Of The IPL, Mobile Technology, And Advertising](https://avow.tech/blog/time-to-be-bowled-over-the-synergy-of-the-ipl-mobile-technology-and-advertising/): Time To Be Bowled Over: The Synergy Of The IPL, Mobile Technology, And Advertising
- [Selain Play Store dan App Store, Ini 5 Toko Aplikasi Alternatif](https://avow.tech/blog/selain-play-store-dan-app-store-ini-5-toko-aplikasi-alternatif/): Selain Play Store dan App Store, Ini 5 Toko Aplikasi Alternatif
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- [Ultimate Guide to Building and Marketing a Travel App](https://avow.tech/blog/ultimate-guide-to-building-marketing-travel-apps/): In today’s digital era, travel apps have become essential tools for millions of travelers seeking convenience and efficiency. With the increasing reliance on mobile technology,…
- [Beyond the App Store: How Mobile OEM Ads Can Drive Travel App Growth](https://avow.tech/blog/app-marketing-services-mobile-oem-ads-app-growth/): In the fast-paced travel industry, standing out from competitors and reaching the right audience can be a tall order. Traditional app stores, though powerful, are…
- [7 Strategies for User Retention and Loyalty in Travel Apps](https://avow.tech/blog/7-strategies-to-app-rentention-build-loyalty/): The worldwide average income per download within the travel application sector is anticipated to grow by 21.28% from 2023 to 2027. To capitalize on this…
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- [10 Tips to build the best travel app](https://avow.tech/blog/10-tips-to-build-the-best-travel-app/): A significant 76% of international travelers use travel apps that are designed to ease the burdens and tension associated with their journeys. In today’s highly…
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- [From Control to Choice: The Digital Markets Act (DMA) and the Story So Far](https://avow.tech/blog/the-story-of-the-dma-digital-markets-act/): As the clock is ticking in Europe for tech’s biggest players to loosen their grip on the industry, AVOW CEO Robert Wildner reflects on the…
- [Everything about gaming genres: An in-depth guide to the gaming ecosystem](https://avow.tech/blog/everything-about-gaming-genres-an-in-depth-guide/): The gaming industry has grown into one of the most diverse and dynamic entertainment sectors worldwide. With over 3 billion active players globally, the market…
- [Navigating post-download success: Retaining users in a competitive travel app market](https://avow.tech/blog/seven-app-customer-retention-strategies/): The yearly cost of customer churn for U.S. companies is $168 billion. This figure clearly indicates why developers and marketers should focus on app customer…
- [7 Effective Travel App Marketing Strategies](https://avow.tech/blog/7-effective-travel-app-marketing-strategies/): In 2023, travel apps were utilized by more than 850 million individuals. Mobile travel apps have completely revolutionized how we plan and experience trips. Therefore,…
- [AVOW and Huawei Strengthen Ties with New Partnership at MWC 2004](https://avow.tech/blog/avow-and-huawei-strengthen-ties-with-new-partnership/): At this year’s Mobile World Congress (MWC) in Barcelona, an important partnership was solidified, marking a significant stride in collaboration between AVOW and Huawei. In…
- [AVOW Named 2024 Global Core Agency by Xiaomi MiAds at MWC 2024](https://avow.tech/blog/avow-named-2024-global-core-agency-by-xiaomi-miads-at-mwc-2024/): At the recent Mobile World Congress (MWC) event in Barcelona, AVOW proudly announced its selection as a 2024 Global Core Agency by Xiaomi MiAds, marking…
- [AVOW Bolsters Leadership Team With Guenole Le Gall as Vice President of Client Strategy](https://avow.tech/blog/avow-appoints-guenole-le-gall-as-vice-president-of-client-strategy/): AVOW Introduces Guenole Le Gall as New VP of Client Strategy
- [Mobile OEM Advertising Success Strategies: Media Buying, Smart KPIs, and AVOW Intelligence](https://avow.tech/blog/mobile-oem-advertising-media-buying-smart-kpis/): Mobile advertising media buying is the cornerstone of any high-impact mobile strategy—and when it comes to mobile OEM advertising, it’s a game changer Capturing the…
- [AVOW Welcomes Guenole Le Gall as Vice President of Client Strategy](https://avow.tech/blog/avow-welcomes-guenole-le-gall-as-vice-president-of-client-strategy/): Introducing AVOW’s New VP of Client Strategy: Guenole Le Gall! Guenole Le Gall has recently joined the AVOW team as the Vice President of Client…
- [7 Tips to Pick the Right Third-Party Store to Boost Your App Growth](https://avow.tech/blog/7-tips-to-pick-3rd-party-app-store-to-boost-growth/): Today, there are more than 300 app stores worldwide, and this number continues to increase. Opting for the ideal 3rd party app store can make…
- [Third-Party Store Analytics: Understanding and Using Data to Drive Sales](https://avow.tech/blog/third-party-store-analytics-using-data-to-get-sales/): There are more than 300+ app stores in the world today, and this number is increasing every day. However, only some of the app stores…
- [Top 9 Events in 2024 for Mobile Marketers](https://avow.tech/blog/top-9-events-in-2024-for-mobile-marketers/): In the fast-paced world of mobile marketing, staying ahead of the curve is essential. Events, conferences, and summits offer unparalleled opportunities for learning, networking, and…
- [10 Benefits of Using Third-Party App Stores](https://avow.tech/blog/10-benefits-of-using-third-party-app-stores/): Otherwise Known as Alternative App Stores, OEM Stores, or Android OEM Stores App developers have produced a total of 8.93 million mobile apps, and there…
- [Everything You Need to Know About Third-Party App Stores](https://avow.tech/blog/complete-guide-to-mobile-app-play-store/): Currently, there are more than 300 app stores around the world, and this number continues to increase. Third-party app stores have rapidly emerged as essential…
- [모바일 OEM이 모든 마케터의 성장 전략에 포함되어야 하는 7가지 이유](https://avow.tech/blog/%eb%aa%a8%eb%b0%94%ec%9d%bc-oem%ec%9d%b4-%eb%aa%a8%eb%93%a0-%eb%a7%88%ec%bc%80%ed%84%b0%ec%9d%98-%ec%84%b1%ec%9e%a5-%ec%a0%84%eb%9e%b5%ec%97%90-%ed%8f%ac%ed%95%a8%eb%90%98%ec%96%b4%ec%95%bc-%ed%95%98/): 작성자: Robert Wildner(객원 작성자)   이 기사는 원래 Appsflyer에 게시되었습니다.   오늘날의 역동적인 모바일 생태계에서는 소리 없는 변화가 일어나고 있습니다. Xiaomi, Huawei, OPPO, Vivo, Transsion…
- [The Ultimate Guide on How to Create the Best Online Shopping App](https://avow.tech/blog/how-to-create-the-best-online-shopping-app/): In the United States alone, the number of online shoppers reached 244 million in 2022 and is expected to rise to nearly 288 million by…
- [Everything You Need to Know About Customer Retention in Online Shopping](https://avow.tech/blog/customer-retention-in-online-shopping/): Businesses in the US could save almost $35 billion each year if they shift their focus to keeping customers happy and satisfied. Customer retention is…
- [7 Online shopping trends to look out for in 2024](https://avow.tech/blog/7-online-shopping-trends-to-look-out-for-in-2024/): As we enter 2024, online shopping continues its rapid evolution, driven by advances in technology and changing consumer behaviors. It is no longer about convenience…
- [The Pros and Cons of Sideloading and The Importance of Freedom of Choice](https://avow.tech/blog/the-pros-and-cons-of-sideloading/): Google Tightens the Rules on Sideloading (August 2025) In a recent announcement, Google confirmed it will no longer allow sideloading from unverified developers. All sideloaded…
- [7 Best practices when building a shopping app](https://avow.tech/blog/7-best-practices-when-building-best-shopping-apps/): 85% of shoppers prefer to use a mobile app over a website to make any purchase. No wonder why shopping apps have completely revolutionized the…
- [How to personalize the shopping experience for your customers](https://avow.tech/blog/online-shopping-apps-grow-with-personalization/): Approximately 76% of shoppers state that they are more likely to buy from brands that personalize shopping. In today’s fast-paced digital world, personalization has become…
- [What is AVOW Learn and Connect: Mobile Advertising Education Sessions for Mobile Marketers](https://avow.tech/blog/what-is-avow-learn-and-connect-mobile-advertising-education-sessions-for-mobile-marketers/): Introduction Welcome to the exciting world of AVOW’s “Learn and Connect” live education sessions! “Learn and Connect” is an initiative started by AVOW in the…
- [Everything You Should Know About Mobile Shopping](https://avow.tech/blog/learn-about-mobile-shopping-and-shopping-apps/): Shopping Apps and E-commerce Marketing There is an upsurge in e-commerce apps and online shopping apps. In 2022, there were 268 million online shoppers in…
- [Forecasting 2024: This Year’s Mobile Industry Trends](https://avow.tech/blog/2024-mobile-industry-trends-privacy-gaming-ai-avow/): The future of technology is unfolding before our eyes, and at the heart of this transformation lies the mobile industry. For 2024, the mobile landscape…
- [Game On: Alternative App Stores vs Dynamic Preloads](https://avow.tech/blog/alternative-app-stores-vs-dynamic-preloads/): The battle between app creators is heating up. Amid antitrust lawsuits against mobile tech giants, the app landscape is witnessing a surge in competition. Now,…
- [AVOW 2023 Highlights – The Year in Numbers](https://avow.tech/blog/avow-2023-highlights-year-in-numbers/): That’s a Wrap for 2023: Cheers to Another Fantastic Year! As we bid adieu to MMXXIII, we’re wrapping up a year of growth, achievements, and…
- [Untap Your App’s Potential: 7 Benefits of Dynamic Preloads for App Developers and Marketers](https://avow.tech/blog/7-benefits-of-dynamic-preloads-google-auto-install/): As an app developer or marketer in the super competitive mobile app market, standing out and capturing your target audience’s attention is no small feat.…
- [AVOW Appoints Melissa Bohlsen as Its New Chief Marketing Officer](https://avow.tech/blog/avow-appoints-melissa-bohlsen-as-its-new-chief-marketing-officer/): AVOW Appoints Melissa Bohlsen as Its New Chief Marketing Officer
- [AVOW Names Melissa Bohlsen as New Chief Marketing Officer](https://avow.tech/blog/avow-names-melissa-bohlsen-as-new-chief-marketing-officer/): AVOW has named Melissa Bohlsen as its new Chief Marketing Officer.    Melissa will lead AVOW’s marketing team, bringing over 15 years of experience in…
- [AVOW Announces Global Core Partner Role with vivo, Elevating Presence in Southeast Asia](https://avow.tech/blog/avow-core-partnership-with-vivo-southeast-asia/): AVOW is proud to share a significant milestone in our ongoing partnership with the global smartphone manufacturer, vivo. For 2024, we have been chosen as…
- [Dynamic Preloads and Mobile Gaming: A Statistical Overview](https://avow.tech/blog/dynamic-preloads-mobile-gaming-statistics/): By now everyone should be familiar with what Dynamic Preloads are. To the uninitiated, it refers to the out-of-box experience (OOBE). What is that? That…
- [Dynamic Preloads and the Out-of-Box Experience (OOBE): Why First Impressions Matter in Mobile](https://avow.tech/blog/dynamic-preloads-out-of-box-experience/): ‘You never get a second chance to make a first impression’ – this is a phrase we all know very well. It especially rings true…
- [Uber Rent gestartet, 16. Performance Index von AppsFlyer, Guide zu Dynamic Preloads von AVOW](https://avow.tech/blog/uber-rent-gestartet-16-performance-index-von-appsflyer-guide-zu-dynamic-preloads-von-avow/): Uber Rent gestartet, 16. Performance Index von AppsFlyer, Guide zu Dynamic Preloads von AVOW
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- [AVOW Unveils Dynamic Preloads Guide: Revolutionizing User Acquisition in the Mobile Gaming Vertical](https://avow.tech/blog/avow-unveils-dynamic-preloads-guide-revolutionizing-user-acquisition-in-the-mobile-gaming-vertical-3/): AVOW Unveils Dynamic Preloads Guide: Revolutionizing User Acquisition in the Mobile Gaming Vertical
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- [Revolusi Akuisisi Pengguna Game Seluler, AVOW Luncurkan Panduan Dynamic Preloads](https://avow.tech/blog/revolusi-akuisisi-pengguna-game-seluler-avow-luncurkan-panduan-dynamic-preloads/): Revolusi Akuisisi Pengguna Game Seluler, AVOW Luncurkan Panduan Dynamic Preloads
- [AVOW Unveils Dynamic Preloads Guide: Revolutionizing User Acquisition in the Mobile Gaming Vertical](https://avow.tech/blog/avow-unveils-dynamic-preloads-guide-revolutionizing-user-acquisition-in-the-mobile-gaming-vertical-2/): AVOW Unveils Dynamic Preloads Guide: Revolutionizing User Acquisition in the Mobile Gaming Vertical
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- [AVOW Unveils Dynamic Preloads Guide: Revolutionizing User Acquisition in the Mobile Gaming Vertical](https://avow.tech/blog/avow-unveils-dynamic-preloads-guide-revolutionizing-user-acquisition-in-the-mobile-gaming-vertical/): AVOW Unveils Dynamic Preloads Guide: Revolutionizing User Acquisition in the Mobile Gaming Vertical
- [AVOW’s Dynamic Preloads Guide – A Game Changer for Mobile Gaming Developers](https://avow.tech/blog/avows-dynamic-preloads-guide-a-game-changer-for-mobile-gaming-developers/): Revolutionizing User Acquisition in the Mobile Gaming Industry The mobile gaming industry, projected to reach an astounding US$286 billion in 2023, is more dynamic and…
- [Dynamic Preloads and Mobile Gaming Guide](https://avow.tech/blog/dynamic-preloads-and-mobile-gaming-guide/): Introduction Welcome to AVOW’s Dynamic Preloads and Mobile Gaming guide. This guide will take you through everything you need to know about Dynamic Preloads, including…
- [AVOW Leads the Way: Global Top 3 in the AppsFlyer Performance Index Finance Category](https://avow.tech/blog/awow-top3-appsflyer-performance-index-finance/): In a remarkable achievement, AVOW has secured a coveted top 3 spot in the Global Finance category of the 16th AppsFlyer Performance Index, solidifying its…
- [It’s time for mobile marketers to strategically make the most of the peak shopping fiesta this holiday season](https://avow.tech/blog/its-time-for-mobile-marketers-to-strategically-make-the-most-of-the-peak-shopping-fiesta-this-holiday-season/): It’s time for mobile marketers to strategically make the most of the peak shopping fiesta this holiday season
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- [The Rise and Rise of Mobile OEMs: A Short History of How Alternative App Stores Went Mainstream](https://avow.tech/blog/the-rise-and-rise-of-mobile-oems-a-short-history-of-how-alternative-app-stores-went-mainstream/): Mobile OEMs Are On the Up → Learn everything about mobile OEM advertising and alternative app stores in our comprehensive guide.  The app market is…
- [Why D2C brands are giving a big high five to Mobile OEM advertising for raking in both revenue and users](https://avow.tech/blog/why-d2c-brands-are-giving-a-big-high-five-to-mobile-oem-advertising-for-raking-in-both-revenue-and-users/): Why D2C brands are giving a big high five to Mobile OEM advertising for raking in both revenue and users
- [Luncurkan AVOW Intelligence, Pasar Seluler di Indonesia Tumbuh Eksponensial](https://avow.tech/blog/luncurkan-avow-intelligence-pasar-seluler-di-indonesia-tumbuh-eksponensial-2/): Luncurkan AVOW Intelligence, Pasar Seluler di Indonesia Tumbuh Eksponensial
- [Avow luncurkan avow Intelligence, revolusi periklanan seluler](https://avow.tech/blog/avow-luncurkan-avow-intelligence-revolusi-periklanan-seluler/): Avow luncurkan avow Intelligence, revolusi periklanan seluler
- [AVOW Intelligence: Making Mobile OEM Media-Buying Simple and Effective](https://avow.tech/blog/avow-intelligence-making-mobile-oem-media-buying-simple-and-effective/): AVOW Intelligence: Making Mobile OEM Media-Buying Simple and Effective
- [Luncurkan AVOW Intelligence, Pasar Seluler di Indonesia Tumbuh Eksponensial](https://avow.tech/blog/luncurkan-avow-intelligence-pasar-seluler-di-indonesia-tumbuh-eksponensial/): Luncurkan AVOW Intelligence, Pasar Seluler di Indonesia Tumbuh Eksponensial
- [„Beginn einer neuen Ära im App-Ökosystem“: Umfrage zur Öffnung von iOS für alternative App Stores](https://avow.tech/blog/beginn-einer-neuen-ara-im-app-okosystem-umfrage-zur-offnung-von-ios-fur-alternative-app-stores/): „Beginn einer neuen Ära im App-Ökosystem“: Umfrage zur Öffnung von iOS für alternative App Stores
- [AVOW launches ‘AVOW Intelligence’ in India to simplify mobile OEM media buying](https://avow.tech/blog/avow-launches-avow-intelligence-in-india-to-simplify-mobile-oem-media-buying/): AVOW launches ‘AVOW Intelligence’ in India to simplify mobile OEM media buying
- [AVOW Intelligence launched in India: Making Mobile OEM Media-Buying Simple and Effective](https://avow.tech/blog/avow-intelligence-launched-in-india-making-mobile-oem-media-buying-simple-and-effective/): AVOW Intelligence launched in India: Making Mobile OEM Media-Buying Simple and Effective 
- [The rise and rise of mobile OEMs](https://avow.tech/blog/the-rise-and-rise-of-mobile-oems/): The rise and rise of mobile OEMs
- [Understanding Mobile OEM Advertising: A Look Into Some Novel Ad Formats](https://avow.tech/blog/understanding-mobile-oem-advertising-a-look-into-some-novel-ad-formats/): Mobile OEM (Original Equipment Manufacturer) advertising is a rapidly growing sector in the world of digital advertising. Essentially, mobile OEM advertising refers to ads that…
- [The AVOW Retreat in Berlin: A Week to Remember](https://avow.tech/blog/the-avow-retreat-in-berlin-a-week-to-remember/): Berlin recently became a hub of inspiration and collaboration for the more than 50 strong members of our team. Hailing from every corner of the…
- [Der Siegeszug der Mobile OEMs mit alternativen App Stores](https://avow.tech/blog/der-siegeszug-der-mobile-oems-mit-alternativen-app-stores/): Der Siegeszug der Mobile OEMs mit alternativen App Stores
- [How will the Digital Markets Act impact Mobile OEMs, their owned app stores, launcher and native app inventory?](https://avow.tech/blog/how-will-the-digital-markets-act-impact-mobile-oems-their-owned-app-stores-launcher-and-native-app-inventory/): The European Commission Takes Bold Steps with The Digital Markets Act In a landmark move, the European Commission has designated six major companies – Alphabet…
- [AVOW Announces a New Chapter as OPPO’s Strategic Core Partner in the Philippines](https://avow.tech/blog/avow-announces-a-new-chapter-as-oppos-strategic-core-partner-in-the-philippines/): We are delighted to unveil the next step in our progressive journey with OPPO – we have been named OPPO’s Strategic Core Partner in the…
- [Avow Intelligence simplifies media buying for mobile OEM marketers](https://avow.tech/blog/avow-intelligence-simplifies-media-buying-for-mobile-oem-marketers/): Avow Intelligence simplifies media buying for mobile OEM marketers
- [AVOW Intelligence & The Mobile OEM Advertising Revolution:  A Perspective from AVOW CEO Robert Wildner](https://avow.tech/blog/avow-intelligence-the-mobile-oem-advertising-revolution-a-perspective-from-avow-ceo-robert-wildner/): There’s a profound simplicity to the most transformative innovations. In essence, what they all seem to achieve is an understanding of the core challenges facing…
- [Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif](https://avow.tech/blog/pasar-oem-capai-lebih-dari-50-persen-ekosistem-seluler-asia-pasifik-dorong-penggunaan-apps-store-alternatif-4/): Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif  
- [Unlocking the potential of Mobile OEMs: a deep dive into Alternative App Stores](https://avow.tech/blog/unlocking-the-potential-of-mobile-oems-a-deep-dive-into-alternative-app-stores/): Unlocking the potential of Mobile OEMs: a deep dive into Alternative App Stores
- [Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternati](https://avow.tech/blog/pasar-oem-capai-lebih-dari-50-persen-ekosistem-seluler-asia-pasifik-dorong-penggunaan-apps-store-alternati/): Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternati
- [Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif](https://avow.tech/blog/pasar-oem-capai-lebih-dari-50-persen-ekosistem-seluler-asia-pasifik-dorong-penggunaan-apps-store-alternatif-3/): Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif
- [Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif](https://avow.tech/blog/ekosistem-seluler-asia-pasifik-dorong-penggunaan-apps-store-alternatif/): Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif
- [Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif](https://avow.tech/blog/pasar-oem-capai-lebih-dari-50-persen-ekosistem-seluler-asia-pasifik-dorong-penggunaan-apps-store-alternatif/): Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif
- [Apps Store Alternatif Pilihan Pangguna Smartphone](https://avow.tech/blog/apps-store-alternatif-pilihan-pangguna-smartphone/): Apps Store Alternatif Pilihan Pangguna Smartphone
- [Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif](https://avow.tech/blog/pasar-oem-capai-lebih-dari-50-persen-ekosistem-seluler-asia-pasifik-dorong-penggunaan-apps-store-alternatif-2/): Pasar OEM Capai Lebih dari 50 Persen, Ekosistem Seluler Asia Pasifik Dorong Penggunaan Apps Store Alternatif
- [Mobile OEMs Achieve over 50% Market Share, with New Regulations across APAC set to Further Boost Alternative App Store Economy](https://avow.tech/blog/mobile-oems-achieve-over-50-market-share-with-new-regulations-across-apac-set-to-further-boost-alternative-app-store-economy-2/): Mobile OEMs Achieve over 50% Market Share, with New Regulations across APAC set to Further Boost Alternative App Store Economy
- [OEM Marketing Hadirkan Cara Baru untuk Berinteraksi dengan Audiens di Platform Streaming](https://avow.tech/blog/oem-marketing-hadirkan-cara-baru-untuk-berinteraksi-dengan-audiens-di-platform-streaming/): OEM Marketing Hadirkan Cara Baru untuk Berinteraksi dengan Audiens di Platform Streaming
- [Mobile OEMs achieve over 50% market share, with new regulations across APAC set to further boost alternative app store economy](https://avow.tech/blog/mobile-oems-achieve-over-50-market-share-with-new-regulations-across-apac-set-to-further-boost-alternative-app-store-economy/): Mobile OEMs achieve over 50% market share, with new regulations across APAC set to further boost alternative app store economy
- [Mobile OEMs gain 50%+ market share, regulations to boost app store economy in India and APAC: AVOW](https://avow.tech/blog/mobile-oems-gain-50-market-share-regulations-to-boost-app-store-economy-in-india-and-apac-avow/): Mobile OEMs gain 50%+ market share, regulations to boost app store economy in India and APAC: AVOW
- [Alternative App Stores für iOS kommen im Februar 2024 & neuer Mobile OEM Guide](https://avow.tech/blog/alternative-app-stores-fur-ios-kommen-im-februar-2024-neuer-mobile-oem-guide/): Alternative App Stores für iOS kommen im Februar 2024 & neuer Mobile OEM Guide
- [Mobile OEMs Made Easy: Our Latest Guide is Here](https://avow.tech/blog/mobile-oems-made-easy-our-latest-guide-is-here/): Gain a deeper understanding of best practices within the mobile OEM space Our guide covers all there is to know about mobile OEM marketing –…
- [9 Journalists & Gaming Influencers Share Their Thoughts on Mobile Gaming](https://avow.tech/blog/9-journalists-gaming-influencers-share-their-thoughts-on-mobile-gaming/): Welcome to the AVOWxChatGPT series, where we encapsulate one for the core values of AVOW, that of people powered technology. In this series, we aim…
- [OTT Marketers Harness the Power of OEMs as an Innovative Advertising Avenue to Boost Customer Acquisition Goals](https://avow.tech/blog/ott-marketers-harness-the-power-of-oems-as-an-innovative-advertising-avenue-to-boost-customer-acquisition-goals/): Make use of alternative UA channels by utilizing mobile OEMS such as OPPO, OnePlus and realme   OTT or Over-The-Top, the means of providing television…
- [5 Reasons Why Gaming Developers Should Use Mobile OEM Advertising](https://avow.tech/blog/5-reasons-why-gaming-developers-should-use-mobile-oem-advertising/): How to Win the The Mobile Gaming Industry’s Battle for Users Today, gaming developers are constantly searching for strategies to reach and engage their target…
- [An Interview With AVOW CRO Ashwin Shekhar](https://avow.tech/blog/an-interview-with-avow-cro-ashwin-shekhar/): An Interview With AVOW CRO Ashwin Shekhar
- [5 reasons why gaming developers should use mobile OEM advertising](https://avow.tech/blog/5-reasons-why-gaming-developers-should-use-mobile-oem-advertising-2/): 5 reasons why gaming developers should use mobile OEM advertising
- [AVOW: Tren periklanan digital sasar milenial dan gen Z](https://avow.tech/blog/avow-tren-periklanan-digital-sasar-milenial-dan-gen-z/): AVOW: Tren periklanan digital sasar milenial dan gen Z
- [The new dawn of sports marketing in India](https://avow.tech/blog/the-new-dawn-of-sports-marketing-in-india/): The new dawn of sports marketing in India
- [AVOW Named as OPPO’s Strategic Core Partner in Vietnam](https://avow.tech/blog/avow-is-named-as-the-oppo-strategic-core-partner-in-vietnam/): AVOW is proud to announce that we have been recognised by OPPO as their Strategic Core Partner in Vietnam! AVOW and OPPO co-hosted an exclusive…
- [Bolster Your User Acquisition Strategy by Incorporating a Dynamic Preloads Campaign via OEM advertising](https://avow.tech/blog/bolster-your-user-acquisition-strategy-by-incorporating-a-dynamic-preloads-campaign-via-oem-advertising-2/): Bolster Your User Acquisition Strategy by Incorporating a Dynamic Preloads Campaign via OEM advertising
- [Fünf gute Gründe für Mobile OEM Marketing](https://avow.tech/blog/funf-gute-grunde-fur-mobile-oem-marketing/): Fünf gute Gründe für Mobile OEM Marketing
- [AVOW: Pemasaran OEM Terbukti Sukses Gaet Pelanggan Efektif dan Efisien](https://avow.tech/blog/avow-pemasaran-oem-terbukti-sukses-gaet-pelanggan-efektif-dan-efisien/): AVOW: Pemasaran OEM Terbukti Sukses Gaet Pelanggan Efektif dan Efisien
- [Meet the A-Team: Nitin Pillai, Associate Director of Client Strategy – APAC](https://avow.tech/blog/meet-the-a-team-nitin-pillai-associate-director-of-client-strategy-apac/): Can you tell us about your journey leading up to your current role in the company? My Journey with AVOW started in March 2021, when…
- [Penetrasi Ponsel di Indonesia Capai 68,1%, Tren Pemasaran OEM Meningkat](https://avow.tech/blog/penetrasi-ponsel-di-indonesia-capai-681-tren-pemasaran-oem-meningkat/): Penetrasi Ponsel di Indonesia Capai 68,1%, Tren Pemasaran OEM Meningkat
- [AVOW is an Appsflyer Premier Solutions Partner for 2023](https://avow.tech/blog/avow-is-an-appsflyer-premier-solutions-partner-for-2023/): We are proud to announce that AVOW is now an Appsflyer solutions partner at the Premier level! This is the highest tier of partnership possible,…
- [Was Sie über Dynamic Preloads (und darüber hinaus) für Mobile OEMs wissen sollten](https://avow.tech/blog/was-sie-uber-dynamic-preloads-und-daruber-hinaus-fur-mobile-oems-wissen-sollten/): Was Sie über Dynamic Preloads (und darüber hinaus) für Mobile OEMs wissen sollten
- [Bolster Your User Acquisition Strategy by Incorporating a Dynamic Preloads Campaign via OEM advertising](https://avow.tech/blog/bolster-your-user-acquisition-strategy-by-incorporating-a-dynamic-preloads-campaign-via-oem-advertising/): The Smartphone industry in India is projected to grow by 7.20% in the next five years, with a resulting market volume of 234.50 million units,…
- [Mitra Avow Berkontribusi 63% di Pasar Ponsel Indonesia](https://avow.tech/blog/mitra-avow-berkontribusi-63-di-pasar-ponsel-indonesia/): Mitra Avow Berkontribusi 63% di Pasar Ponsel Indonesia
- [Everything you need to know about Dynamic Preloads and Beyond – with Mobile OEMs](https://avow.tech/blog/everything-you-need-to-know-about-dynamic-preloads-and-beyond-with-mobile-oems/): Everything you need to know about Dynamic Preloads and Beyond – with Mobile OEMs
- [Kumu, Brand dan Kinerja Bersatu dalam Satu Strategi](https://avow.tech/blog/kumu-brand-dan-kinerja-bersatu-dalam-satu-strategi/): Kumu, Brand dan Kinerja Bersatu dalam Satu Strategi
- [OTT marketers harness the power of OEMs to boost customer acquisition](https://avow.tech/blog/ott-marketers-harness-the-power-of-oems-to-boost-customer-acquisition/): OTT marketers harness the power of OEMs to boost customer acquisition
- [Ini Tantangan Pengembang Aplikasi Lokal Tembus Pasar Global](https://avow.tech/blog/ini-tantangan-pengembang-aplikasi-lokal-tembus-pasar-global/): Ini Tantangan Pengembang Aplikasi Lokal Tembus Pasar Global  
- [Xiaomi MiAds Appoints AVOW as its Core Agency in India](https://avow.tech/blog/xiaomi-miads-appoints-avow-as-its-core-agency-in-india/): AVOW, the specialist in mobile OEM on-device user acquisition, has  been appointed by Xiaomi MiAds, a leading mobile Original Equipment Manufacturer (OEM), as its official…
- [Weathering the Tracking Storm in this New Normal with Mobile OEM Advertising: A Primer for Mobile Marketers](https://avow.tech/blog/weathering-the-tracking-storm-in-this-new-normal-with-mobile-oem-advertising-a-primer-for-mobile-marketers/): It’s been 18 months since Apple rolled out its App Tracking Transparency (ATT) framework,  mandating iOS apps to ask user permission to track activity across…
- [What is the EU Digital Markets Act? How New Regulations are Set to Dramatically Impact the Mobile OEM Advertising Landscape](https://avow.tech/blog/what-is-the-eu-digital-markets-act-how-new-regulations-are-set-to-dramatically-impact-the-mobile-oem-advertising-landscape/): 2022 was the year we started to address big tech’s monopoly seriously. While industry leaders have criticized these companies’ anti-competitive behavior for years, it wasn’t…
- [Bulan Ramadhan, Penggunaan Aplikasi Seluler Disebut Alami Pertumbuhan di Negara Muslim](https://avow.tech/blog/bulan-ramadhan-penggunaan-aplikasi-seluler-disebut-alami-pertumbuhan-di-negara-muslim/): Bulan Ramadhan, Penggunaan Aplikasi Seluler Disebut Alami Pertumbuhan di Negara Muslim
- [Merangkul revolusi mobile di bulan Ramadhan 2023](https://avow.tech/blog/merangkul-revolusi-mobile-di-bulan-ramadhan-2023/): Merangkul revolusi mobile di bulan Ramadhan 2023
- [Unlocking the Power of Mobile OEM Advertising in 2023 for Indonesia’s Fintech Apps](https://avow.tech/blog/unlocking-the-power-of-mobile-oem-advertising-in-2023-for-indonesias-fintech-apps/): Unlocking the Power of Mobile OEM Advertising in 2023 for Indonesia’s Fintech Apps
- [AVOW Siap Bantu Aplikasi Lokal Indonesia Penetrasi ke Pasar Global](https://avow.tech/blog/avow-siap-bantu-aplikasi-lokal-indonesia-penetrasi-ke-pasar-global/): AVOW Siap Bantu Aplikasi Lokal Indonesia Penetrasi ke Pasar Global
- [Embracing the Mobile Revolution for Ramadan 2023](https://avow.tech/blog/embracing-the-mobile-revolution-for-ramadan-2023/): Learn all about app marketing during mobile revolution for Ramadan 2023. As an app marketer, it is important to understand the significance of Ramadan and…
- [Xiaomi International Internet Business awards AVOW the title of Core Agency of the Year for 2023](https://avow.tech/blog/xiaomi-awards-avow-the-title-of-core-agency-of-the-year-for-2023/): We are proud to announce that AVOW has recently been awarded by Xiaomi, the world’s 2nd largest Android smartphone manufacturer, the title of “Core Agency…
- [AVOW Celebrates Our 5th Anniversary](https://avow.tech/blog/avow-celebrates-our-5th-anniversary/): AVOW celebrates its 5th anniversary! Five years ago, AVOW set out to revolutionize the way brands acquire users and grow their apps. Today, we are…
- [How mobile marketers in India can weather the tracking storm in the ‘New Normal’](https://avow.tech/blog/how-mobile-marketers-in-india-can-weather-the-tracking-storm-in-the-new-normal/): How mobile marketers in India can weather the tracking storm in the ‘New Normal’
- [On This International Women’s Day, Embrace Equity](https://avow.tech/blog/on-this-international-womens-day-embrace-equity/): On This International Women’s Day, Embrace Equity
- [Top Up Party with OPPO x AVOW at MWC 2023](https://avow.tech/blog/top-up-party-with-oppo-x-avow-at-mwc-2023/): In the evening preceding the start of Mobile World Congress 2023  in Barcelona, OPPO and AVOW co-hosted an exclusive cocktail soiree at Monk, Barcelona's latest cocktail sensation led by…
- [Meet the A-Team: Macarena Olea, Associate HR Manager](https://avow.tech/blog/meet-the-a-team-macarena-olea-associate-hr-manager/): Hear from Macarena Olea, Associate HR Manager at AVOW, who is also currently pursuing a Master's Degree.
- [India’s Fintech Mobile Advertisers Unbolt the Potential of Mobile OEM App Stores](https://avow.tech/blog/fintech-mobile-advertisers-unbolt-the-potential-of-mobile-oem-app-stores-2/): Check out the latest trends for fintech app marketing with mobile OEMs in 2023 and how fintech apps in India have benefited from the potential…
- [Fintech mobile advertisers unbolt the potential of mobile OEM app stores](https://avow.tech/blog/fintech-mobile-advertisers-unbolt-the-potential-of-mobile-oem-app-stores/): Fintech mobile advertisers unbolt the potential of mobile OEM app stores
- [Year in review – what went down in 2022](https://avow.tech/blog/year-in-review-what-went-down-in-2022/): The 2022 year in review brings together our achievements and milestones as a team. Check out some of the most notable highlights here.
- [Ashwin Shekhar, Co-Founder, AVOW talks exclusively about the enormous potential for OEM marketing in India and the key trends that will drive its growth in 2023](https://avow.tech/blog/ashwin-shekhar-co-founder-avow-talks-exclusively-about-the-enormous-potential-for-oem-marketing-in-india-and-the-key-trends-that-will-drive-its-growth-in-2023/): Ashwin Shekhar, Co-Founder, AVOW talks exclusively about the enormous potential for OEM marketing in India and the key trends that will drive its growth in…
- [AVOW receives VIVO’s Partner Award for “Best Agency”](https://avow.tech/blog/avow-receives-vivos-best-agency-partner-award/): AVOW receives VIVO's 'Best Agency' Partner Award from VIVO. Read more about what this appreciation is all about.
- [Meet the A-Team: Bruno Lucas, Associate Director of Media Partnerships](https://avow.tech/blog/meet-the-ateam-bruno-lucas-manager-media-buying/): In the next interview of "Meet the A-Team" series, we talk to Bruno Lucas, our Associate Director of Media Partnerships as he shares his experiences,…
- [Five reasons to consider mobile OEM advertising](https://avow.tech/blog/five-reasons-to-consider-mobile-oem-advertising/): Five reasons to consider mobile OEM advertising
- [AVOW recognized as “OPPO Ads Strategic Agency 2022”](https://avow.tech/blog/avow-recognized-as-oppo-ads-strategic-agency-2022/): We are thrilled to announce that AVOW has been recognized as “OPPO Ads Strategic Agency 2022” for its unparalleled contribution to OPPO’s increasing presence and…
- [Menambah Pengguna Aplikasi Game Selama FIFA World Cup 2022 dengan Iklan Mobile OEM](https://avow.tech/blog/menambah-pengguna-aplikasi-game-selama-fifa-world-cup-2022-dengan-iklan-mobile-oem/): Menambah Pengguna Aplikasi Game Selama FIFA World Cup 2022 dengan Iklan Mobile OEM
- [Scale your game app users during FIFA World Cup 2022 with mobile OEM advertising](https://avow.tech/blog/scale-your-game-app-users-during-fifa-world-cup-2022-with-mobile-oem-advertising-2/): Read how the game app and sports betting app marketers can leverage the power of mobile OEM advertising during FIFA World Cup 2022.
- [Scale your game app users during FIFA World Cup 2022 with mobile OEM advertising](https://avow.tech/blog/scale-your-game-app-users-during-fifa-world-cup-2022-with-mobile-oem-advertising/): Scale your game app users during FIFA World Cup 2022 with mobile OEM advertising
- [AVOW wins “Best Agency” in Huawei’s Editors’ Choice Awards 2022](https://avow.tech/blog/avow-wins-huaweis-strategic-partner-award-2022/): AVOW receives Huawei's Strategic Partner Award for the second consecutive time for our outstanding contribution to mobile advertising through Huawei Ads Solutions in 2022.
- [Persaingan antar Brand D2C Meningkat](https://avow.tech/blog/persaingan-antar-brand-d2c-meningkat/): Persaingan antar Brand D2C Meningkat
- [With dedicated app stores, mobile OEMs are vigorously challenging the duopoly](https://avow.tech/blog/with-dedicated-app-stores-mobile-oems-are-vigorously-challenging-the-duopoly/): With dedicated app stores, mobile OEMs are vigorously challenging the duopoly
- [Best place to advertise apps](https://avow.tech/blog/best-place-to-advertise-apps/): Read why in-app advertising will make waves in 2023 and is the best place to advertise apps. From gaming to fintech, apps are witnessing a…
- [Event optimization in mobile app advertising](https://avow.tech/blog/event-optimization-in-mobile-app-advertising/): Are you tired of lackluster mobile app advertising campaigns? Tap into event optimization in mobile app advertising and drive engagement, encourage desired user behavior and…
- [Julie Huang Dipilih AVOW Eksplorasi Peluang Baru di Asia Tenggara](https://avow.tech/blog/julie-huang-dipilih-avow-eksplorasi-peluang-baru-di-asia-tenggara/): Julie Huang Dipilih AVOW Eksplorasi Peluang Baru di Asia Tenggara
- [Xiaomi selects AVOW as Official Core Agency in EMEA, LATAM and SEA](https://avow.tech/blog/xiaomi-selects-avow-official-core-agency-in-emea-sea-and-latam/): Xiaomi selects AVOW as its official core agency for the entire EMEA, LATAM, and SEA regions.
- [AVOW’s mobile OEM advertising solutions can help D2C brands ace their performance marketing game during festive season](https://avow.tech/blog/avow-mobile-oem-advertising-d2c-brands-performance-marketing-festive-season/): Deep dive into how AVOW's mobile OEM advertising solutions can help your D2C app ace the performance marketing game during peak festive seasons.
- [Pertumbuhan Aplikasi Lokal Meningkat](https://avow.tech/blog/pertumbuhan-aplikasi-lokal-meningkat/): Pertumbuhan Aplikasi Lokal Meningkat
- [Mobile OEM advertising solutions  helping D2C brands ace their performance marketing game this festive season](https://avow.tech/blog/mobile-oem-advertising-solutions-helping-d2c-brands-ace-their-performance-marketing-game-this-festive-season/): Mobile OEM advertising solutions helping D2C brands ace their performance marketing game this festive season
- [AppsFlyer Performance Index 15 – AVOW ranks in the top 10 of Retention Index](https://avow.tech/blog/appsflyer-performance-index-avow-ranks-top-10/): Check out AppsFlyer Performance Index Edition 15, as AVOW ranks in the Retention Index for the third time in a row.
- [Importance of mobile OEMs in the app marketing industry](https://avow.tech/blog/importance-of-mobile-oems-in-app-marketing-industry/): Read how mobile OEMs are changing the app marketing ecosystem and understand the promising opportunities that lie ahead for mobile marketers with mobile OEMs and…
- [Xiaomi selects AVOW as their core agency in EMEA, SEA, and LATAM](https://avow.tech/blog/xiaomi-selects-avow-as-their-core-agency-in-emea-sea-and-latam/): Xiaomi selects AVOW as their core agency in EMEA, SEA, and LATAM
- [Xiaomi ernennt AVOW zur Lead-Mediaagentur für EMEA, SEA und LATAM](https://avow.tech/blog/xiaomi-ernennt-avow-zur-lead-mediaagentur-fur-emea-sea-und-latam/): Xiaomi ernennt AVOW zur Lead-Mediaagentur für EMEA, SEA und LATAM
- [Marketers in India harness Mobile OEMs as a powerful resource to scale their advertising mix](https://avow.tech/blog/marketers-in-india-harness-mobile-oems-as-a-powerful-resource-to-scale-their-advertising-mix/): Marketers in India harness Mobile OEMs as a powerful resource to scale their advertising mix
- [Xiaomi Tunjuk AVOW sebagai Agensi Resmi Kawasan Asia Tenggara, Eropa, Timur Tengah, Afrika dan Amerika Latin](https://avow.tech/blog/xiaomi-tunjuk-avow-sebagai-agensi-resmi-kawasan-asia-tenggara-eropa-timur-tengah-afrika-dan-amerika-latin/): Xiaomi Tunjuk AVOW sebagai Agensi Resmi Kawasan Asia Tenggara, Eropa, Timur Tengah, Afrika dan Amerika Latin
- [Meet the A-Team: Sheily Lee, Media Buying Manager](https://avow.tech/blog/meet-the-ateam-sheily-lee-manager-media-buying/): In the next interview of "Meet the A-Team" series, we talk to Sheily Lee, our Media Buying manager as she shares her experiences, inspirations, and…
- [Mobile OEM, Aset Penting bagi Pemasar Seluler untuk Meningkatkan Bauran Iklan](https://avow.tech/blog/mobile-oem-aset-penting-bagi-pemasar-seluler-untuk-meningkatkan-bauran-iklan/): Mobile OEM, Aset Penting bagi Pemasar Seluler untuk Meningkatkan Bauran Iklan
- [Dynamic Preloads on Mobile OEMs – A Mobile Growth Channel Every Marketer Needs to Consider for Their Marketing Mix](https://avow.tech/blog/dynamic-preloads-on-mobile-oems-mobile-growth-channel-every-marketer-needs-to-consider-in-2022/): Learn everything you need to know about dynamic preloads for mobile OEMs and how they are the best mobile growth channel that every marketer should…
- [Lima Keuntungan Memanfaatkan Apps Store Alternatif](https://avow.tech/blog/lima-keuntungan-memanfaatkan-apps-store-alternatif/): Lima Keuntungan Memanfaatkan Apps Store Alternatif
- [Never miss on Incrementality for your app: Alternative app stores are the way forward](https://avow.tech/blog/app-incrementality-alternative-app-stores/): Learn all about app incrementality and how alternative app stores are the way forward for growing your app's dedicated users.
- [Never miss on Incrementality for your app](https://avow.tech/blog/never-miss-on-incrementality-for-your-app/): Never miss on Incrementality for your app
- [Why go for an Alternative App Store?](https://avow.tech/blog/why-go-for-alternative-app-stores/): Alternative app stores offer diverse resources and opportunities for mobile apps to scale and expand their reach. Read more!
- [Exclusive | Ashwin Shekhar, AVOW: OEM advertising will revolutionize the mobile app ecosystem](https://avow.tech/blog/exclusive-ashwin-shekhar-avow-oem-advertising-will-revolutionize-the-mobile-app-ecosystem/): Exclusive | Ashwin Shekhar, AVOW: OEM advertising will revolutionize the mobile app ecosystem
- [Everything marketers need to know about optimizing mobile OEM user acquisition campaigns](https://avow.tech/blog/optimizing-mobile-oem-user-acquisition-campaigns/): Read everything marketers need to know about optimizing user acquisition campaigns with mobile OEMs
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- [Seasonality & Sports Apps: What it means for mobile marketers in 2022](https://avow.tech/blog/seasonality-and-sports-apps/): Read highlights on sporting events in 2022 and how mobile app advertisers can make use of these events for marketing sports apps and acquiring users.
- [In-App Advertising: Understanding Market Size, Revenue & Trends](https://avow.tech/blog/in-app-advertising-understanding-market-size-revenue-trends/): Learn about the market size, revenue models and trends of in-app advertising, as well as its benefits and challenges.
- [Seasonality and sports apps: What it means for mobile marketers in 2022](https://avow.tech/blog/seasonality-and-sports-apps-what-it-means-for-mobile-marketers-in-2022/): Learn all about seasonality and sports app in 2022 and what it means for mobile marketers
- [Interview: Robert Wildner über alternative App Stores und OEM-Kampagnen in der User Acquisition.](https://avow.tech/blog/interview-robert-wildner-uber-alternative-app-stores-und-oem-kampagnen-in-der-user-acquisition/): Interview: Robert Wildner über alternative App Stores und OEM-Kampagnen in der User Acquisition
- [Words of pride: The importance of creating a culture of Diversity & Inclusion](https://avow.tech/blog/words-of-pride-by-founders/): In our final interview of the blog series 'Words of Pride', our founders share their experiences, insights, and thoughts on what it means to lead…
- [AVOW Sarankan Optimalisasi Dynamic Preload sebagai Strategi Akuisisi Pengguna](https://avow.tech/blog/avow-sarankan-optimalisasi-dynamic-preload-sebagai-strategi-akuisisi-pengguna/): AVOW Sarankan Optimalisasi Dynamic Preload sebagai Strategi Akuisisi Pengguna
- [Why marketers in India must harness alternative app stores to tap greater audiences](https://avow.tech/blog/why-marketers-in-india-must-harness-alternative-app-stores-to-tap-greater-audiences/): Why marketers in India must harness alternative app stores to tap greater audiences
- [Words of Pride: Rubens Faria speaks about Freedom and Fundamental Rights](https://avow.tech/blog/words-of-pride-rubens-faria-speaks-about-freedom-and-fundamental-rights/): In the next interview from the 'Words of Pride' blog series, we talk to Rubens Faria as speaks about raising awareness about the LGBTQ community,…
- [Eksplorasi Peluang untuk Optimisasi Kampanye Akuisisi Pengguna Mobile OEM](https://avow.tech/blog/eksplorasi-peluang-untuk-optimisasi-kampanye-akuisisi-pengguna-mobile-oem/): Eksplorasi Peluang untuk Optimisasi Kampanye Akuisisi Pengguna Mobile OEM
- [Mobile app developers can reclaim freedom of choice with alternative app stores](https://avow.tech/blog/mobile-app-developers-can-reclaim-freedom-of-choice-with-alternative-app-stores/): Mobile app developers can reclaim freedom of choice with alternative app stores
- [Words of Pride: Pavel Iarygin speaks about Awareness and Inclusion](https://avow.tech/blog/words-of-pride-pavel-iarygin-speaks-about-awareness-and-inclusion/): As we celebrate Pride Month, 2022, it is essential to know the importance of recognizing and raising awareness about the LGBTQ+ community and how diversity,…
- [Dynamic Preloads On Mobile OEMs- A Mobile Growth Channel Every Marketer Needs To Consider For Their Marketing Mix In 2022](https://avow.tech/blog/dynamic-preloads-on-mobile-oems-mobile-growth-channel-every-marketer-needs-to-consider/): Dynamic Preloads On Mobile OEMs- A Mobile Growth Channel Every Marketer Needs To Consider For Their Marketing Mix In 2022
- [Smart alternative to overcrowded Google Play and App Store empower mobile app developers regain freedom of choice](https://avow.tech/blog/smart-alternative-to-overcrowded-google-play-and-app-store-empower-mobile-app-developers-regain-freedom-of-choice-2/): Smart alternative to overcrowded Google Play and App Store empower mobile app developers regain freedom of choice
- [AVOW – A Global App Growth Startup Helping in Advertising Across App Stores](https://avow.tech/blog/avow-app-growth-agency/): AVOW – A Global App Growth Startup Helping in Advertising Across App Stores
- [AVOW x Adjust Webinar: From User Acquisition Strategy to Dynamic Preload Campaigns with Mobile OEMs](https://avow.tech/blog/dynamic-preload-user-acquisition-strategy/): Learn how mobile marketers can scale their apps while working with major mobile OEMs such as HUAWEI, Xiaomi, OPPO, Vivo, OnePlus, and Samsung - through…
- [Dynamic Preload, Strategi Pemasaran Pengembang Aplikasi](https://avow.tech/blog/dynamic-preload-strategi-pemasaran-pengembang-aplikasi/): Dynamic Preload, Strategi Pemasaran Pengembang Aplikasi
- [Meet the A-Team: Alexandros Drakoulis, Associate Director of Media Partnerships](https://avow.tech/blog/meet-the-a-team-alexandros-drakoulis-associate-director-of-media-partnerships/): Get to know the people behind AVOW’s solutions in our “Meet the A-Team” blog series.……
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- [Programmatic Advertising und Mobile OEMs im Vergleich](https://avow.tech/blog/programmatic-advertising-und-mobile-oems-im-vergleich/): Programmatic Advertising und Mobile OEMs im Vergleich
- [Webinar: From user acquisition strategy to dynamic preload campaigns with mobile OEMs](https://avow.tech/blog/webinar-from-user-acquisition-strategy-to-dynamic-preload-campaigns-with-mobile-oems/): Learn how your apps can scale working with Mobile OEMs such as HUAWEI, Xiaomi, OPPO, Vivo, OnePlus, and Samsung -  through Adjust’s preload solutions along…
- [How Mobile Apps can leverage Mobile OEMs during IPL to Advertise Big](https://avow.tech/blog/how-mobile-apps-can-leverage-mobile-oems-during-ipl-to-advertise-big/): Mobile marketers are leveraging mobile OEMs to advertise their mobile apps during the peak season of the Indian Premier League (IPL)- the most-watched T20 format…
- [Perlunya Memanfaatkan OEM Smartphone untuk Memaksimalkan Iklan dan Akuisisi Pengguna](https://avow.tech/blog/perlunya-memanfaatkan-oem-smartphone-untuk-memaksimalkan-iklan-dan-akuisisi-pengguna/): Perlunya Memanfaatkan OEM Smartphone untuk Memaksimalkan Iklan dan Akuisisi Pengguna
- [Mobile apps are leveraging Smartphone OEMs during IPL to advertise big](https://avow.tech/blog/mobile-apps-are-leveraging-smartphone-oems-during-ipl-to-advertise-big/): Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
- [6 Gründe für In-App-Werbung im Marketing-Mix](https://avow.tech/blog/6-grunde-fur-in-app-werbung-im-marketing-mix/): 6 Gründe für In-App-Werbung im Marketing-Mix
- [Which is the best alternative app store?](https://avow.tech/blog/which-is-the-best-alternative-app-store/): This article reads everything you need to know about the best alternative app stores and how mobile marketers can grow their brands with alternative app…
- [Mistakes, Challenges, and Curiosity: Kamilla Dvorakovskaya from Joom #BreaksTheBias](https://avow.tech/blog/mistakes-challenges-and-curiosity-kamilla-dvorakovskaya-from-joom-breaksthebias/): #BreakTheBias is the motto for International Women’s Day, 2022. This year, we covered some of the most inspirational stories of women in mobile technology industry…
- [Community, Empowerment, and Expression: Giovanna Montoro from Singular #BreakTheBias](https://avow.tech/blog/community-empowerment-and-expression-giovanna-montoro-from-singular-breakthebias/): #BreakTheBias is the motto for International Women’s Day, 2022. This year, we covered some of the most inspirational stories of women in mobile technology industry…
- [Popularitas Aplikasi Kripto Meningkat, Apps Store Alternatif Jadi Pilihan](https://avow.tech/blog/popularitas-aplikasi-kripto-meningkat-apps-store-alternatif-jadi-pilihan-2/): Popularitas Aplikasi Kripto Meningkat, Apps Store Alternatif Jadi Pilihan
- [Stereotypes, Upliftment, and Networking: Shalini Devji-Jethwa from MoEngage #BreaksTheBias](https://avow.tech/blog/stereotypes-upliftment-and-networking-shalini-devji-jethwa-from-moengage-breaksthebias/): #BreakTheBias is the motto for International Women’s Day, 2022. This year, we covered some of the most inspirational stories of women in mobile technology industry…
- [AVOW’s VALUES: Building a thriving, people-first company culture](https://avow.tech/blog/avows-values-building-a-thriving-people-first-company-culture/): Since its launch in 2018, AVOW has always equated its values with those of its people. Beyond our tech and tools, ours is a people-first…
- [Confidence, Decision-Making, and Skills: Vivianne Ianagui from Babbel & Yogeeta Chainani from Swaarm #BreakTheBias](https://avow.tech/blog/confidence-decision-making-and-skills-vivianne-ianagui-from-babbel-yogeeta-chainani-from-swaarm-breakthebias/): #BreakTheBias is the motto for International Women’s Day, 2022. This year, we covered some of the most inspirational stories of women in mobile technology industry…
- [Leadership, Diversity, and Optimism: April Tayson from Adjust #BreaksTheBias](https://avow.tech/blog/leadership-diversity-and-optimism-april-tayson-from-adjust-breaksthebias/): #BreakTheBias is the motto for International Women’s Day, 2022. This year, we covered some of the most inspirational stories of women in mobile technology industry…
- [Gender parity, Innovation, and Technology: How Orietta Mendez is helping #BreakTheBias](https://avow.tech/blog/gender-parity-innovation-and-technology-how-orietta-mendez-is-helping-breakthebias/): Every year, we celebrate International Women’s Day on March 8. This year, we celebrate the motto #BreakTheBias by highlighting the stories of women in the…
- [International Women’s Day 2022: Breaking the invisible boundaries](https://avow.tech/blog/international-womens-day-2022-breaking-the-invisible-boundaries/): International Women’s Day 2022: Breaking the invisible boundaries
- [Best In-App Advertising Tools and Platforms in 2022](https://avow.tech/blog/best-in-app-advertising-tools/): This article reads everything you need to know about the best in-app advertising tools and how mobile marketers can grow their brands with in-app advertising.
- [How to advertise my game?](https://avow.tech/blog/how-to-advertise-my-game/): Learn how to advertise your game to acquire more users in the alternative app stores, forums, etc. Read how you can scale your UA efforts…
- [Strategi Bisnis AVOW, Tawarkan Solusi Iklan Video hingga Incar Fintek](https://avow.tech/blog/strategi-bisnis-avow-tawarkan-solusi-iklan-video-hingga-incar-fintek/): Strategi Bisnis AVOW, Tawarkan Solusi Iklan Video hingga Incar Fintek  
- [Meet the A-Team: Monica Todor, Director of Finance](https://avow.tech/blog/meet-the-a-team-monica-todor-director-of-finance/): Get to know the people behind AVOW’s solutions in our “Meet the A-Team” blog series.
- [How to do In-App Advertising](https://avow.tech/blog/how-to-do-in-app-advertising/): From ad formats to key definitions: Learn everything you need to know about how to do in-app advertising with our guide.
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- [How do I advertise mobile app?](https://avow.tech/blog/how-do-i-advertise-mobile-app/): Building the right marketing strategy mix on the right channels with the right advertising partner to advertise mobile apps is the key to achieving your…
- [Meet the A-Team: Derek Lim, Director of Operations](https://avow.tech/blog/meet-the-avow-team-derek-li-director-of-operations/): Get to know the people behind AVOW’s solutions in our latest blog series.
- [Where can I advertise apps?](https://avow.tech/blog/where-can-i-advertise-apps/): Learn everything you need to know about where you can advertise mobile apps and reach out to your target audiences for user acquisition.
- [4 trends in Mobile OEM marketing for 2022 that should be on every marketer’s radar](https://avow.tech/blog/4-oem-marketing-trends-for-2022/): Read our guide to learn what our expert team of OEM specialists expect from 2022. This includes an increase in OEM marketing in the west…
- [AVOW wins HUAWEI’s prestigious Strategic Partner Award](https://avow.tech/blog/avow-wins-huaweis-prestigious-strategic-partner-award/): AVOW wins HUAWEI’s prestigious Strategic Partner Award We are thrilled to announce that we won HUAWEI’s prestigious “Strategic Partner Award, Europe” this January. The Awards…
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- [How do mobile app ads work?](https://avow.tech/blog/how-do-mobile-app-ads-work/): Read our guide to learn how mobile app ads work. This includes insights into ad formats, ad networks and cost models in the mobile advertising…
- [3 examples of effective mobile advertisements every marketer should know](https://avow.tech/blog/examples-effective-mobile-advertisements/): There are several ways you can make mobile ads more engaging for your target audience. In this guide, we share examples of how mobile advertising…
- [Looking-forward 2022: Top trends that will shape OEM Marketing thus year](https://avow.tech/blog/looking-forward-2022-top-trends-that-will-shape-oem-marketing-thus-year/): Looking-forward 2022: Top trends that will shape OEM Marketing thus year
- [LEVERAGING ALTERNATIVE APP STORES TO ADVERTISE CRYPTOCURRENCY TRADING APPS IN INDIA: ROADMAP FOR 2022](https://avow.tech/blog/leveraging-alternative-app-stores-to-advertise-cryptocurrency-trading-apps-in-india-roadmap-for-2022/): LEVERAGING ALTERNATIVE APP STORES TO ADVERTISE CRYPTOCURRENCY TRADING APPS IN INDIA: ROADMAP FOR 2022
- [Thank you 2021!](https://avow.tech/blog/avow-2021/): We at AVOW are celebrating another successful year. Here are some of AVOW's most exciting facts of 2021.
- [Leveraging user video ads on alternative app stores (OEMs)](https://avow.tech/blog/leveraging-user-video-ads-on-alternative-app-stores-oems/): Discover the growing importance of user video adverts for alternative app stores in 2022 with this guide.
- [AVOW jangkau 1,5 juta pengguna Huawei Ads](https://avow.tech/blog/avow-jangkau-15-juta-pengguna-huawei-ads/): AVOW jangkau 1,5 juta pengguna Huawei Ads
- [How do you start advertising in apps? Everything you need to know](https://avow.tech/blog/how-do-you-start-advertising-in-apps/): Learn how to start advertising in apps with our guide. This includes key definitions and a three-step process to help you get started.
- [Huawei betting big on OEM advertisement placements in India](https://avow.tech/blog/huawei-betting-big-on-oem-advertisement-placements-in-india/): Huawei betting big on OEM advertisement placements in India
- [Huawei Ads jangkau 1,5 juta pengguna aktif](https://avow.tech/blog/huawei-ads-jangkau-15-juta-pengguna-aktif/): Huawei Ads jangkau 1,5 juta pengguna aktif
- [HUAWEI On Boards AVOW As A Certified Partner To Help Brands Achieve Growth In India](https://avow.tech/blog/huawei-on-boards-avow-as-a-certified-partner-to-help-brands-achieve-growth-in-india/): HUAWEI On Boards AVOW As A Certified Partner To Help Brands Achieve Growth In India
- [HUAWEI names AVOW — a global leader in app growth — as a Certified Partner](https://avow.tech/blog/huawei-names-avow-a-global-leader-in-app-growth-as-a-certified-partner/): AVOW now offering OEM placement on millions of HUAWEI smartphones and tablets San Francisco, Berlin, Moscow, Jakarta, Bengaluru, 02 December, 2021 — AVOW, the specialist…
- [4 Tren Pemasaran OEM di Tahun 2022](https://avow.tech/blog/4-tren-pemasaran-oem-di-tahun-2022/): 4 Tren Pemasaran OEM di Tahun 2022
- [Tren Terbaru dalam Pemasaran OEM 2022](https://avow.tech/blog/tren-terbaru-dalam-pemasaran-oem-2022/): Tren Terbaru dalam Pemasaran OEM 2022
- [Tren Pemasaran OEM pada 2022](https://avow.tech/blog/tren-pemasaran-oem-pada-2022/): Tren Pemasaran OEM pada 2022
- [5 Reasons why video ad format is a smart choice for marketers in 2022](https://avow.tech/blog/5-reasons-why-video-ad-format-is-a-smart-choice-for-marketers-in-2022/): 5 Reasons why video ad format is a smart choice for marketers in 2022
- [AVOW is strengthening and expanding its international Media Buying team](https://avow.tech/blog/avow-is-strengthening-and-expanding-its-international-media-buying-team/): Beyond the  inventory we offer, AVOW is powered by the amazing people who work here. We are immensely proud of our international team with experienced…
- [6 reasons why in-app ads should be an important part of your marketing mix](https://avow.tech/blog/6-reasons-why-in-app-ads-should-be-an-important-part-of-your-marketing-mix/): Learn everything you need to know about in-app ads and what makes this type of advertising so important to mobile marketers. This includes higher Click-Through…
- [Предустановка vs программатик: сравниваем OEM-каналы с алгоритмической закупкой рекламы](https://avow.tech/blog/%d0%bf%d1%80%d0%b5%d0%b4%d1%83%d1%81%d1%82%d0%b0%d0%bd%d0%be%d0%b2%d0%ba%d0%b0-vs-%d0%bf%d1%80%d0%be%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0%d1%82%d0%b8%d0%ba-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b8%d0%b2/): Предустановка vs программатик: сравниваем OEM-каналы с алгоритмической закупкой рекламы
- [Potensi Industri Gim Besar, Pemasaran Berbasis OEM Jadi Pilihan Pengembang Aplikasi](https://avow.tech/blog/potensi-industri-gim-besar-pemasaran-berbasis-oem-jadi-pilihan-pengembang-aplikasi/): Potensi Industri Gim Besar, Pemasaran Berbasis OEM Jadi Pilihan Pengembang Aplikasi
- [Pengembang Manfaatkan App Store Alternatif Monetisasi Aplikasi Game](https://avow.tech/blog/pengembang-manfaatkan-app-store-alternatif-monetisasi-aplikasi-game/): Pengembang Manfaatkan App Store Alternatif Monetisasi Aplikasi Game
- [Ketika Apps Store Alternatif Menjawab Kebutuhan Para Pengembang Aplikasi Kripto](https://avow.tech/blog/ketika-apps-store-alternatif-menjawab-kebutuhan-para-pengembang-aplikasi-kripto/): Ketika Apps Store Alternatif Menjawab Kebutuhan Para Pengembang Aplikasi Kripto
- [AppsFlyer Performance Index XIII- AVOW in the Top 10 Growth Index](https://avow.tech/blog/avow-in-the-top-10-growth-index-x-appsflyer/): AppsFlyer Performance Index XIII – AVOW in the Top 10 Growth Index
- [AppsFlyer Performance Index XIII- AVOW in the Top 10 Growth Index](https://avow.tech/blog/avow-top-10-growth-index-x-appsflyer-performance-index/): AppsFlyer recognizes AVOW in three categories in their recent Performance Index XIII 
- [What Are The Benefits Of Featuring Your App On Oppo And Vivo’s App Stores?](https://avow.tech/blog/what-are-the-benefits-of-featuring-your-app-on-oppo-and-vivos-app-stores/): What Are The Benefits Of Featuring Your App On Oppo And Vivo’s App Stores?
- [How User Acquisition Managers can stay ahead of the curve with OEMs](https://avow.tech/blog/how-user-acquisition-managers-can-stay-ahead-of-the-curve-with-oems/): How User Acquisition Managers can stay ahead of the curve with OEMs
- [Perluas Jangkauan Iklan Digital, AVOW Gandeng OPPO dan realme](https://avow.tech/blog/perluas-jangkauan-iklan-digital-avow-gandeng-oppo-dan-realme/): Perluas Jangkauan Iklan Digital, AVOW Gandeng OPPO dan realme
- [Pemasaran OEM Punya Skala Lebih Luas dan Jangkau Pasar Baru](https://avow.tech/blog/pemasaran-oem-punya-skala-lebih-luas-dan-jangkau-pasar-baru/): Pemasaran OEM Punya Skala Lebih Luas dan Jangkau Pasar Baru
- [The truth about alternative app stores and monetization for mobile games](https://avow.tech/blog/the-truth-about-alternative-app-stores-and-monetization-for-mobile-games/): The truth about alternative app stores and monetization for mobile games
- [The truth about alternative app stores and mobile game monetization](https://avow.tech/blog/the-truth-about-alternative-app-stores-and-mobile-game-monetization/): Misconceptions about OEM marketing can prevent you from leveraging alternative app stores. Here we share the truth about OEM monetization for mobile games.
- [Format iklan yang akan datang: mengkombinasikan appographic targeting dan OEM](https://avow.tech/blog/format-iklan-yang-akan-datang-mengkombinasikan-appographic-targeting-dan-oem/): Format iklan yang akan datang: mengkombinasikan appographic targeting dan OEM
- [AVOW hadirkan pemasaran Gim lewat pendekatan appographic](https://avow.tech/blog/avow-hadirkan-pemasaran-gim-lewat-pendekatan-appographic/): AVOW hadirkan pemasaran Gim lewat pendekatan appographic
- [5 effective ways of acquiring new users for mobile apps](https://avow.tech/blog/5-effective-ways-to-acquire-new-users-for-mobile-apps/): Learn several effective ways of acquiring new users including ASO, A/B testing, influencer marketing and social media marketing.
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- [App Store Alternatif, Solusi Tepat untuk Pengembang Aplikasi](https://avow.tech/blog/app-store-alternatif-solusi-tepat-untuk-pengembang-aplikasi/): App Store Alternatif, Solusi Tepat untuk Pengembang Aplikasi
- [Popularitas Aplikasi Kripto Meningkat, Apps Store Alternatif Jadi Pilihan](https://avow.tech/blog/popularitas-aplikasi-kripto-meningkat-apps-store-alternatif-jadi-pilihan/): Popularitas Aplikasi Kripto Meningkat, Apps Store Alternatif Jadi Pilihan
- [Kawasan Asia Tenggara ciptakan ekosistem yang untungkan pengembang aplikasi](https://avow.tech/blog/kawasan-asia-tenggara-ciptakan-ekosistem-yang-untungkan-pengembang-aplikasi/): Kawasan Asia Tenggara ciptakan ekosistem yang untungkan pengembang aplikasi
- [Vivo dan AVOW Jalin Kemitraan, Jangkau 400 Juta Pengguna Vivo di Seluruh Dunia](https://avow.tech/blog/vivo-dan-avow-jalin-kemitraan-jangkau-400-juta-pengguna-vivo-di-seluruh-dunia/): Vivo dan AVOW Jalin Kemitraan, Jangkau 400 Juta Pengguna Vivo di Seluruh Dunia
- [Kolaborasi Vivo-AVOW jangkau 400 juta pengguna](https://avow.tech/blog/kolaborasi-vivo-avow-jangkau-400-juta-pengguna/): Kolaborasi Vivo-AVOW jangkau 400 juta pengguna
- [AVOW announces deal with leading smartphone brand Vivo ](https://avow.tech/blog/avow-announces-deal-with-leading-smartphone-brand-vivo/): The new partnership allows mobile marketers to connect with Vivo’s more than 400 million active users worldwide - offering a savvy alternative to over-saturated media…
- [Pengembang aplikasi bisa manfaatkan apps store alternatif](https://avow.tech/blog/pengembang-aplikasi-bisa-manfaatkan-apps-store-alternatif/): Pengembang aplikasi bisa manfaatkan apps store alternatif
- [Bantu tingkatkan pertumbuhan pengguna aplikasi](https://avow.tech/blog/tingkatkan-pertumbuhan-pengguna-aplikasi-melalui-solusi-pra-install-2/): Bantu tingkatkan pertumbuhan pengguna aplikasi
- [Dimonopoli Google dan Apple, pengembang aplikasi mencari alternatif apps store](https://avow.tech/blog/dimonopoli-google-dan-apple-pengembang-aplikasi-mencari-alternatif-apps-store/): Dimonopoli Google dan Apple, pengembang aplikasi mencari alternatif apps store
- [How to Feature Apps on OPPO and Vivo App Stores](https://avow.tech/blog/how-to-feature-apps-on-oppo-and-vivo-app-stores/): Learn everything you need to know about leveraging alternative app stores and how you can feature apps on Oppo and Vivo app stores.
- [Tingkatkan pertumbuhan pengguna aplikasi melalui solusi pra-install](https://avow.tech/blog/tingkatkan-pertumbuhan-pengguna-aplikasi-melalui-solusi-pra-install/): Tingkatkan pertumbuhan pengguna aplikasi melalui solusi pra-install
- [OEM marketing: How AVOW’s customer service empowers you to scale](https://avow.tech/blog/oem-marketing-how-avows-customer-service-empowers-you-to-scale/): Our dedicated team helps you scale your business with a consultative approach to OEM marketing and insights into your target markets.
- [Why you should leverage alternative app stores to advertise your cryptocurrency trading app](https://avow.tech/blog/leverage-alternative-app-stores/): Alternative app stores are a smart way for cryptocurrency apps to reach untapped audiences in a fraud-free ecosystem. Learn more with our guide.
- [Everything you need to know about alternative app stores for Android](https://avow.tech/blog/alternative-app-stores-for-android/): Millions of users can be reached by taking advantage of all the app stores available to us. Find out everything you need to know about…
- [Jalin Kemitraan dengan OPPO dan realme – Avow Tawarkan Inventaris Iklan](https://avow.tech/blog/jalin-kemitraan-dengan-oppo-dan-realme-avow-tawarkan-inventaris-iklan/): Jalin Kemitraan dengan OPPO dan realme – Avow Tawarkan Inventaris Iklan
- [AVOW announces Key Partnerships with OPPO and realme](https://avow.tech/blog/avow-announces-key-partnerships-with-oppo-and-realme/): Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale
- [User Acquisition Metrics: 13 important metrics you need to develop your marketing strategy](https://avow.tech/blog/user-acquisition-metrics-13-important-metrics-you-need-to-develop-your-marketing-strategy/): Learn the importance of tracking user acquisition metrics and how they can help you achieve your company goals.
- [Jelang Ramadhan, Unduhan Aplikasi Belanja Naik 40%](https://avow.tech/blog/jelang-ramadhan-unduhan-aplikasi-belanja-naik-40/): Jelang Ramadhan, Unduhan Aplikasi Belanja Naik 40%
- [Everything you need to know about display ads and preinstall deals with alternative app stores](https://avow.tech/blog/everything-about-display-ads-and-preinstall-deals-with-alternative-app-stores/): Discover the difference between preinstall deals with an OEM and display ads in alternative app stores.
- [Download Aplikasi E-Commerce Meningkat 40% Jelang Ramadhan, Peluang Besar Bagi Marketing Iklan](https://avow.tech/blog/download-aplikasi-e-commerce-meningkat-40-jelang-ramadhan-peluang-besar-bagi-marketing-iklan/): Download Aplikasi E-Commerce Meningkat 40% Jelang Ramadhan, Peluang Besar Bagi Marketing Iklan
- [Mobile app developers can reclaim freedom of choice with alternative app stores](https://avow.tech/blog/freedom-of-choice-with-alternative-app-stores/): Developers are losing their freedom of choice as a result of Google and Apple’s app store monopoly – but it’s not too late to leverage alternative…
- [Mobile User Acquisition Challenges: 7 critical questions you need to answer when developing your UA strategy](https://avow.tech/blog/mobile-user-acquisition-challenges-7-critical-questions-you-need-to-answer-when-developing-your-ua-strategy/): From lifetime value to monetization: Read our guide to learn the 7 critical questions you need to answer when developing your mobile user acquisition strategy.
- [Looking beyond ad formats: combining appographic targeting and OEMs](https://avow.tech/blog/appographic-targetting-and-oems/): Target the users who really want to play your mobile gaming app using appographic targeting!
- [Cegah Penipuan, Perusahaan AVOW Tawarkan Solusi Berbasis OEM untuk Pasang Iklan Digital](https://avow.tech/blog/cegah-penipuan-perusahaan-avow-tawarkan-solusi-berbasis-oem-untuk-pasang-iklan-digital/): Cegah Penipuan, Perusahaan AVOW Tawarkan Solusi Berbasis OEM untuk Pasang Iklan Digital
- [Gandeng Produsen Ponsel, AVOW Tawarkan Pemasaran Berbasis OEM](https://avow.tech/blog/gandeng-produsen-ponsel-avow-tawarkan-pemasaran-berbasis-oem/): Gandeng Produsen Ponsel, AVOW Tawarkan Pemasaran Berbasis OEM
- [Gaming, finance, and health apps are showing huge promise in Indonesia’s mobile market](https://avow.tech/blog/gaming-finance-and-health-apps-are-showing-huge-promise-in-indonesias-mobile-market/): Gaming, finance, and health apps are getting more and more popular in Indonesia. Learn how to target this emerging market with OEMs.
- [Effective user acquisition strategy: 3 essential steps](https://avow.tech/blog/effective-user-acquisition-strategy-3-essential-steps/): Read our guide to learn the basics of user acquisition and what it takes to develop an effective strategy.
- [How to develop your marketing strategy for Ramadan: Essential insights and considerations](https://avow.tech/blog/marketing-strategy-for-ramadan/): 1.6 billion Muslims celebrate Ramadan around the world. Here’s how that impacts the mobile industry and how marketers can adapt their overall strategy.
- [Your guide to different types of user acquisition models every marketer should know – and how AVOW can help](https://avow.tech/blog/different-types-of-user-acquisition-models-and-how-avow-can-help/): Read our guide to learn everything you need to know about different types of user acquisition models and how they work.
- [Programmatic media buying vs. OEMs: Key differences and how you can benefit](https://avow.tech/blog/programmatic-media-buying-vs-oems/): Programmatic media buying streamlines the ad buying process and serves target ads. However, OEMs offer a fraud-free ecosystem and full control of ad reach.
- [Meet the AVOW team: Victor Chistyakov, Sales Manager Russia](https://avow.tech/blog/meet-the-avow-team-victor-chistyakov-sales-manager-russia/): In our latest blog series, we’re giving you a glimpse of the people behind AVOW’s solutions. This time, we caught up with Victor Chistyakov, AVOW’s…
- [User Acquisition: Your Ultimate Guide In 2021](https://avow.tech/blog/user-acquisition-your-ultimate-guide-in-2021/): In this guide, we share everything you need to know about user acquisition including key definitions, why user acquisition is important and which metrics are…
- [A Complete Guide to Ad Formats for Alternative App Stores](https://avow.tech/blog/a-complete-guide-to-ad-formats-for-alternative-app-stores/): Alternative app stores offer advertisers the opportunity to target untapped audiences at a competitive price
- [OEM Marketing, Solusi Alternatif Pemasaran Aplikasi di Indonesia](https://avow.tech/blog/oem-marketing-solusi-alternatif-pemasaran-aplikasi-di-indonesia/): OEM Marketing, Solusi Alternatif Pemasaran Aplikasi di Indonesia
- [An introduction to alternative App Stores: 5 OEMs every marketer needs to know](https://avow.tech/blog/introduction-to-alternative-app-stores/): Over 204 billion apps were downloaded worldwide in 2019 and the number of mobile app downloads is expected to surpass 285 billion by 2022
- [Meet the A-Team: Shermaine Teng, Director of Client Strategy](https://avow.tech/blog/meet-the-avow-team-shermaine-teng-director-of-client-strategy/): Get to know the people behind AVOW’s solutions in our latest blog series.
- [How User Acquisition Managers can stay ahead of the curve with OEMs](https://avow.tech/blog/user-acquisition-managers/): Acquiring high-value users for mobile apps is a primary goal for app developers regardless of vertical or region
- [AVOW expands to Russia & South East Asia](https://avow.tech/blog/avow-expands-to-russia-south-east-asia/): So, today we’d love to introduce you to the two newest members of the AVOW global crew
- [AVOW Announces Key Partnership with Xiaomi Mi Ads](https://avow.tech/blog/avow-announces-key-partnership-with-xiaomi-mi-ads/): Empowering Mobile Growth Marketers To Access Alternative Advertising Inventory